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Margin Pemasaran dan Transmisi Harga Tomat di Desa Sidamangura Kecamatan Kusambi Kabupaten Muna Barat

Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat · Vol. 2 No. 1 (2022) · pp. 18–24

DOI
10.56189/jippm.v2i1.24119
ISSN
2775-7145
Published
2022-03-28
Publisher
Fakultas Pertanian Universitas Halu Oleo
Language
eng

Abstract

This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling. Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained. Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers. The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village. Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. Furthermore, the analysis of the price elasticity of transmission of the three channels obtained that the price elasticity of channel I is 30%, channel II is 34%, and channel III is 170%. channel III is said to be elastic because. This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling. Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained. Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers. The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village. Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. The elasticity of price transmission on channel I is 0.30, the elasticity of price transmission on channel II is 0.34, and the elasticity of price transmission on channel III is 0.7, the channel has elasticity 1 or inelastic, meaning that in channel I, the price change is 1% at the retailer level will result in a 30% price change at the farmer level, channel II, which is a 1% price change at the retail level, will result in a 34% price change at the farmer level, and channel III, which is a 1% price change at the retailer level. price change of 70% at the farm level with a market shape leading to Monopsony

Keywords

Collaboration network of the authors

40 authors · 128 co-authorship links · 11 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Gadjah Mada
  • Universiti Sains Malaysia
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Abdul GafaruddinUniversitas Halu Oleo5
Awaluddin HamzahUniversitas Halu Oleo4
La Ode JabuddinUniversitas Halu Oleo3
R. Marsuki IswandiAffiliation unknown3
Muhammad Aswar LimiUniversitas Halu Oleo3
Muhammad Arief DirgantoroUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo2
La Ode AlwiUniversitas Halu Oleo2
Azhar BafadalUniversitas Halu Oleo2
Salahuddin SalahuddinUniversitas Gadjah Mada2
Mukhtar MukhtarAffiliation unknown2
Ine FausayanaUniversitas Halu Oleo2
wa Ode YusriaAffiliation unknown2
Mukhtar MukhtarUniversiti Sains Malaysia1
Deki ZulkarnainUniversitas Halu Oleo1
Kahirun KahirunUniversitas Halu Oleo1
Usman RianseAffiliation unknown1
Weka Gusmiarty AbdullahUniversitas Halu Oleo1
Ilma Sari Mustaqiyama RianseAffiliation unknown1
Marfuatun MarfuatunUniversitas Halu Oleo1
Rabiatul Adawiah GasnawatiUniversitas Halu Oleo1
Eriksan EriksanUniversitas Halu Oleo1
Grace Onela KambunoUniversitas Halu Oleo1
La Ode NafiuUniversitas Halu Oleo1
Agustono SlametUniversitas Halu Oleo1
Andi NurmasUniversitas Halu Oleo1
AGUNG YUSWANAUniversitas Halu Oleo1
ROBIATUL ADAWIYAHUniversitas Halu Oleo1
MUSLIMAH MUSLIMAHAffiliation unknown1
Muh. TaqwaAffiliation unknown1
Muh. YusufUniversitas Halu Oleo1
Muhammad TaslimAffiliation unknown1
Bahari BahariUniversitas Sulawesi Tenggara1
Rusdin RusdinAffiliation unknown1
Muhamad IsrahAffiliation unknown1
Lukman YunusAffiliation unknown1
Imelda IsamuAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIPPM/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Margin Pemasaran dan Transmisi Harga Tomat di Desa Sidamangura Kecamatan Kusambi Kabupaten Muna Barat</dc:title>
	<dc:creator>Hidayatullah, Muhammad</dc:creator>
	<dc:creator>Salam, Idrus</dc:creator>
	<dc:creator>Abdi, Abdi</dc:creator>
	<dc:subject xml:lang="en-US">Marketing Margin; Marketing Efficiency; Price Transmission Elasticity</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling.  Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained.  Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers.  The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village.  Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. Furthermore, the analysis of the price elasticity of transmission of the three channels obtained that the price elasticity of channel I is 30%, channel II is 34%, and channel III is 170%.  channel III is said to be elastic because. This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling.  Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained.  Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers.  The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village.  Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. The elasticity of price transmission on channel I is 0.30, the elasticity of price transmission on channel II is 0.34, and the elasticity of price transmission on channel III is 0.7, the channel has elasticity  1 or inelastic, meaning that in channel I, the price change is 1% at the retailer level will result in a 30% price change at the farmer level, channel II, which is a 1% price change at the retail level, will result in a 34% price change at the farmer level, and channel III, which is a 1% price change at the retailer level. price change of 70% at the farm level with a market shape leading to Monopsony</dc:description>
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	<dc:date>2022-03-28</dc:date>
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	<dc:identifier>10.56189/jippm.v2i1.24119</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat; Vol 2, No 1 (2022); 18-24</dc:source>
	<dc:source>2775-7145</dc:source>
	<dc:source>10.56189/jippm.v2i1</dc:source>
	<dc:language>eng</dc:language>
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