Melola Discovery

← Melola Discovery

Open access Jurnal

Margin Analysis and Marketing Efficiency of Patchouli Oil in Wonua Sangia Village Landono District South Konawe District

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo · Vol. 24 No. 1 (2022) · pp. 30–37

DOI
10.37149/bpsosek.v24i1.24195
ISSN
2656-4270
Published
2022-04-25
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to analyze margins and efficiencies for each marketing agency. This research was conducted in Wonua Sangia Village, Landono District, South Konawe Regency. This study was conducted from June 2021 to March 2022. Thes objects in the study were patchouli farmers in Wonua Sangia village of Landono Subdistrict and patchouli oil marketing agencies. The sample in this study was done by purposive sampling method for patchouli farmers and Snowball Sampling for fishing institutions. Their search was analyzed using margin analysis and marketing efficiency. This study showed two patchouli oil marketing channels in Wonua Sangia Village, Landono Subdistrict. Marketing channels (I), Farmers, Middlemen, Collecting Merchants, Wholesalers, and Consumers. Then Marketing channels (II), Farmers, Collecting Merchants, Wholesalers, and Consumers. Marketing channel II has the highest Farmer's Share value of 81%, with a total marketing margin of IDR97.000/kg. It is indicated to have the best marketing efficiency of a channel, 80%, with a total marketing margin of IDR110.000/kg. Both marketing channels have been efficient because the farmer's share value obtained50%.

Keywords

Collaboration network of the authors

40 authors · 119 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Sulawesi Tenggara
  • Universitas Gadjah Mada
  • Universitas Muhammadiyah Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Anas NikoyanUniversitas Halu Oleo5
Munirwan ZaniUniversitas Halu Oleo3
Sitti Nur IsnianAffiliation unknown3
Hartina BatoaAffiliation unknown3
La RiandaAffiliation unknown3
Usman RianseAffiliation unknown3
Ine FausayanaUniversitas Halu Oleo2
Bahari BahariUniversitas Sulawesi Tenggara2
wa Ode YusriaAffiliation unknown2
Sri Wiyati MaharaniAffiliation unknown2
Sarinah SarinahAffiliation unknown2
Yani TaufikAffiliation unknown2
Mardin MardinAffiliation unknown2
Yusna IndarsyihUniversitas Halu Oleo2
Sri YulistikaAffiliation unknown2
Abdi AbdiUniversitas Halu Oleo2
Azhar BafadalUniversitas Halu Oleo1
Reski AmboAffiliation unknown1
Akhmad MansyurUniversitas Halu Oleo1
Salahuddin SalahuddinUniversitas Gadjah Mada1
Lilis SevenAffiliation unknown1
Ni Ketut Hintan AriyaniAffiliation unknown1
Hasniawati HasniawatiAffiliation unknown1
Winda Eka PutriAffiliation unknown1
Sukmawati AbdullahAffiliation unknown1
Anita BeatrixAffiliation unknown1
Neliati NeliatiUniversitas Halu Oleo1
Suriana SurianaAffiliation unknown1
Muh. ArisantoAffiliation unknown1
Muhammad Aras SaputraAffiliation unknown1
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta1
Yusriadin YusriadinAffiliation unknown1
Nurmiati NurmiatiAffiliation unknown1
La Ode Agus Salim MandoAffiliation unknown1
Agus SetiawanUniversitas Halu Oleo1
Muh. DassirAffiliation unknown1
La Ode Abdul Asis HasiduAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/sosek/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Margin Analysis and Marketing Efficiency of Patchouli Oil in Wonua Sangia Village Landono District South Konawe District</dc:title>
	<dc:creator>Tahyat, Muhammad Aswan</dc:creator>
	<dc:creator>Rosmawaty, Rosmawaty</dc:creator>
	<dc:creator>Yusran, Yusran</dc:creator>
	<dc:subject xml:lang="en-US">efficiency; margin; marketing channel; patchouli oil</dc:subject>
	<dc:description xml:lang="en-US">This research aims to analyze margins and efficiencies for each marketing agency. This research was conducted in Wonua Sangia Village, Landono District, South Konawe Regency. This study was conducted from June 2021 to March 2022. Thes objects in the study were patchouli farmers in Wonua Sangia village of Landono Subdistrict and patchouli oil marketing agencies. The sample in this study was done by purposive sampling method for patchouli farmers and Snowball Sampling for fishing institutions. Their search was analyzed using margin analysis and marketing efficiency. This study showed two patchouli oil marketing channels in Wonua Sangia Village, Landono Subdistrict. Marketing channels (I), Farmers, Middlemen, Collecting Merchants, Wholesalers, and Consumers. Then Marketing channels (II), Farmers, Collecting Merchants, Wholesalers, and Consumers. Marketing channel II has the highest Farmer's Share value of 81%, with a total marketing margin of IDR97.000/kg. It is indicated to have the best marketing efficiency of a channel, 80%, with a total marketing margin of IDR110.000/kg. Both marketing channels have been efficient because the farmer's share value obtained50%.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-04-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/sosek/article/view/24195</dc:identifier>
	<dc:identifier>10.37149/bpsosek.v24i1.24195</dc:identifier>
	<dc:source xml:lang="en-US">Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo; Vol 24, No 1 (2022); 30 - 37</dc:source>
	<dc:source>2656-4270</dc:source>
	<dc:source>10.37149/bpsosek.v24i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/sosek/article/view/24195/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/sosek/article/downloadSuppFile/24195/4454</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/sosek/article/downloadSuppFile/24195/4642</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>