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The Channel Analysis and Marketing Efficiency Lada in Moramo District South Konawe Regency

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo · Vol. 24 No. 1 (2022) · pp. 49–54

DOI
10.37149/bpsosek.v24i1.24206
ISSN
2656-4270
Published
2022-04-25
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to know the pepper marketing channels, the marketing margins, and the efficiency of each marketing channel. This research was conducted in the Moramo District of South Konawe Regency from May to November 2021. The study was analyzed using descriptive analysis, marketing margin analysis, and marketing efficiency (Farmer's Share). The sample of pepper farmers was 66 people. In comparison, the sample of marketing agencies was determined by the Snowball Sampling method, which amounted to 6 collectors and small traders as many as three people, and large traders as many as one person. The study results showed the existing channel marketing: (a) Producer, Collector, Trade significant, Consumers (b) Producers, Traders small, Traders big, Consumers. Performance of the pepper marketing channel in channel I, namely the marketing margin of IDR1.000/kg and IDR3,500/kg with a marketing profit of IDR925.52/kg and IDR3.293.56/kg, while in channel II the marketing margin is IDR1.500/kg and IDR2.000/kg with marketing profits of IDR1.337.39/kg and IDR1.793.56/kg. The results of the analysis showed that the percentage of the share of prices received by producers (Farmer's Share) from both pepper marketing channels each showed above 50% in marketing channel I by 92% and marketing channel II by 94%, this indicates that both marketing channels are already very efficient. However, from the farmer's point of view, marketing channel II is more efficient because the profits obtained by farmers are more than in marketing channel I.

Keywords

Collaboration network of the authors

40 authors · 137 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Sulawesi Tenggara
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Usman RianseAffiliation unknown4
Weka Gusmiarty AbdullahUniversitas Halu Oleo4
Wa Kuasa BakaAffiliation unknown3
Ilma Sarimustaqiyma RianseUniversitas Halu Oleo2
Yusna IndarsyihUniversitas Halu Oleo2
Muhammad Arief DirgantoroUniversitas Halu Oleo2
Sitti Aida Adha TaridalaUniversitas Halu Oleo2
Bahari BahariUniversitas Sulawesi Tenggara2
Yusran YusranAffiliation unknown2
Pertiwi SyarniAffiliation unknown2
Muhammad Aswar LimiUniversitas Halu Oleo2
Abdul GafaruddinUniversitas Halu Oleo2
Syam RahadiUniversitas Halu Oleo1
Sarty SarabiahAffiliation unknown1
La Ode SyukurUniversitas Halu Oleo1
Dasmin SiduAffiliation unknown1
Zulfikar La ZulfikarAffiliation unknown1
Weka WidayatiAffiliation unknown1
WA KUASAAffiliation unknown1
Yayu FebrianiUniversitas Halu Oleo1
Ainun JariyahUniversitas Halu Oleo1
Muhammad ZarestaUniversitas Halu Oleo1
Fitri AriantiUniversitas Halu Oleo1
Wa Kuasa BakaUniversitas Halu Oleo1
Yusuf Musafir KoleworaUniversitas Halu Oleo1
Muhammad Iqbal Kusumabaka RianseUniversitas Halu Oleo1
Ida Mardhiah Afrini Kasman ArifinUniversitas Halu Oleo1
Awaluddin AwaluddinAffiliation unknown1
Waode Siti Anima HiseinAffiliation unknown1
Adam AdamAffiliation unknown1
Ade SahrulAffiliation unknown1
Azhar BafadalUniversitas Halu Oleo1
Jukasmir JukasmirAffiliation unknown1
Darlis Irmansyah S.Affiliation unknown1
Firman PurnamaAffiliation unknown1
Jojon HermawanAffiliation unknown1
Selfina SelfinaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/sosek/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Channel Analysis and Marketing Efficiency Lada in Moramo District South Konawe Regency</dc:title>
	<dc:creator>Amurwani, Sulistyo</dc:creator>
	<dc:creator>Rianse, Ilma Sarimustaqiyma</dc:creator>
	<dc:creator>Sadimantara, Fahria Nadiryati</dc:creator>
	<dc:subject xml:lang="en-US">efficiency; margins; marketing channels; pepper</dc:subject>
	<dc:description xml:lang="en-US">This research aims to know the pepper marketing channels, the marketing margins, and the efficiency of each marketing channel. This research was conducted in the Moramo District of South Konawe Regency from May to November 2021. The study was analyzed using descriptive analysis, marketing margin analysis, and marketing efficiency (Farmer's Share). The sample of pepper farmers was 66 people. In comparison, the sample of marketing agencies was determined by the Snowball Sampling method, which amounted to 6 collectors and small traders as many as three people, and large traders as many as one person. The study results showed the existing channel marketing: (a) Producer, Collector, Trade significant, Consumers (b) Producers, Traders small, Traders big, Consumers. Performance of the pepper marketing channel in channel I, namely the marketing margin of IDR1.000/kg and IDR3,500/kg with a marketing profit of IDR925.52/kg and IDR3.293.56/kg, while in channel II the marketing margin is IDR1.500/kg and IDR2.000/kg with marketing profits of IDR1.337.39/kg and IDR1.793.56/kg. The results of the analysis showed that the percentage of the share of prices received by producers (Farmer's Share) from both pepper marketing channels each showed above 50% in marketing channel I by 92% and marketing channel II by 94%, this indicates that both marketing channels are already very efficient. However, from the farmer's point of view, marketing channel II is more efficient because the profits obtained by farmers are more than in marketing channel I.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
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	<dc:date>2022-04-25</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/sosek/article/view/24206</dc:identifier>
	<dc:identifier>10.37149/bpsosek.v24i1.24206</dc:identifier>
	<dc:source xml:lang="en-US">Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo; Vol 24, No 1 (2022); 49 - 54</dc:source>
	<dc:source>2656-4270</dc:source>
	<dc:source>10.37149/bpsosek.v24i1</dc:source>
	<dc:language>eng</dc:language>
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	<dc:relation>https://ojs.uho.ac.id/index.php/sosek/article/downloadSuppFile/24206/4693</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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