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Strategi Penguatan Identitas Kopi Desa Ciater Kabupaten Subang

Jurnal Ilmiah Membangun Desa dan Pertanian · Vol. 7 No. 2 (2022) · hlm. 33–42

DOI
10.37149/jimdp.v7i2.23988
ISSN
2527-2748
Terbit
2022-06-04
Penerbit
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The level of coffee consumption in Indonesia has developed very rapidly in the last decade. The many variants of coffee that are widely circulated in the market have led to increased consumer interest from various circles in coffee products. However, ironically, coffee farmers often do not feel the positive impact of the high trend of coffee consumption because their harvests are forced to be fused with other coffee products produced in factories. This is because the coffee does not have a strong identity, so it does not have a high bargaining position and value in the eyes of both producers and consumers. The purpose of this study was to analyze the strategy of strengthening the identity of the village coffee. Data collection was carried out in May – December 2019 through interviews, FGDs, observations and documentation. This research approach uses qualitative methods. This study uses a SWOT analysis by analyzing coffee commodities' internal and external factors. The results show that the strategies that can be used to establish coffee identity are strengthening farmers' social capital, utilizing information technology, training and mentoring farmers in business development, and coordinating between farmer groups and stakeholders in the supply chain.

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22 penulis · 74 tautan kepenulisan bersama · 36 lintas organisasi

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  • National Research and Innovation Agency
  • Universitas Satya Terra Bhinneka
  • Yogyakarta State University
  • University of Brawijaya
  • Politeknik Pertanian Negeri Kupang
  • Diponegoro University
  • University of Palangka Raya
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Nurul Aldha Mauliddina SiregarNational Research and Innovation Agency3
Dwi Endah CahyaniAfiliasi tidak diketahui3
Nur AriyantoYogyakarta State University1
Muhammad FazriNational Research and Innovation Agency1
Farida YustinaAfiliasi tidak diketahui1
Santi AndayaniUniversity of Brawijaya1
Ni Made Savitri ParamitaAfiliasi tidak diketahui1
Ghe GhabellaAfiliasi tidak diketahui1
Putri Azmi RahmawatiAfiliasi tidak diketahui1
Mira YuliantiNational Research and Innovation Agency1
Wawan HalwanyNational Research and Innovation Agency1
Sutan Sahala Muda MarpaungPoliteknik Pertanian Negeri Kupang1
Kartika AriswaraDiponegoro University1
Yulizar Ihrami RahmilaNational Research and Innovation Agency1
Marwan SetiawanNational Research and Innovation Agency1
Bunga Resa HartatiUniversity of Palangka Raya1
Hendris Syah PutraUniversitas Satya Terra Bhinneka1
Edgar OctoyudaUniversitas Satya Terra Bhinneka1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIMDP/oai, pertama di-harvest 31 Okt 2026, terakhir terlihat 31 Okt 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Penguatan Identitas Kopi Desa Ciater Kabupaten Subang</dc:title>
	<dc:creator>Purbantara, Arif</dc:creator>
	<dc:creator>Rahmawati, Emma</dc:creator>
	<dc:creator>Faubiany, Varenna</dc:creator>
	<dc:creator>Sukarno, Taufan Daniarta</dc:creator>
	<dc:subject xml:lang="en-US">coffee; farmer; product identity; superior commodities; SWOT</dc:subject>
	<dc:description xml:lang="en-US">The level of coffee consumption in Indonesia has developed very rapidly in the last decade. The many variants of coffee that are widely circulated in the market have led to increased consumer interest from various circles in coffee products. However, ironically, coffee farmers often do not feel the positive impact of the high trend of coffee consumption because their harvests are forced to be fused with other coffee products produced in factories. This is because the coffee does not have a strong identity, so it does not have a high bargaining position and value in the eyes of both producers and consumers. The purpose of this study was to analyze the strategy of strengthening the identity of the village coffee. Data collection was carried out in May – December 2019 through interviews, FGDs, observations and documentation. This research approach uses qualitative methods. This study uses a SWOT analysis by analyzing coffee commodities' internal and external factors. The results show that the strategies that can be used to establish coffee identity are strengthening farmers' social capital, utilizing information technology, training and mentoring farmers in business development, and coordinating between farmer groups and stakeholders in the supply chain.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-06-04</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JIMDP/article/view/23988</dc:identifier>
	<dc:identifier>10.37149/jimdp.v7i2.23988</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmiah Membangun Desa dan Pertanian; Vol 7, No 2 (2022); 33 - 42</dc:source>
	<dc:source>2527-2748</dc:source>
	<dc:source>10.37149/jimdp.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIMDP/article/view/23988/pdf</dc:relation>
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	<dc:relation>https://ojs.uho.ac.id/index.php/JIMDP/article/downloadSuppFile/23988/4891</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Ilmiah Membangun Desa dan Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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