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Pemasaran Produk Ayam Pedaging di Kota Kendari Pada Masa Isu Pandemi Covid-19

Jurnal Ilmiah Membangun Desa dan Pertanian · Vol. 7 No. 4 (2022) · pp. 151–159

DOI
10.37149/jimdp.v7i4.26503
ISSN
2527-2748
Published
2022-07-31
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The Covid-19 pandemic in Indonesia is gradually becoming normal, evidenced by the government's loosening policy to carry out offline activities. Educational, social, and economic activities have been going well. This study aims to determine the efficiency of broiler marketing in Kendari City. The approach used in this research is quantitative. The research was carried out in June 2022 in five Kendari City consumer centers (markets: Baruga, Anduonohu, Mandonga Central, Kendari Lama City Central, and Lawata). The data used are primary data from interviews with respondents and statistical data obtained from the Central Statistics Agency in secondary data and supported by literature studies. The data analysis technique used descriptive analysis. The results showed that the business scale of broiler breeders in Kendari City started from 3,000 - 10,500 heads in one livestock period. Marketing of broilers in Kendari City is through two marketing channels, marketing channel I from small traders in the market to final consumers and marketing channel II from producers to wholesalers in the market to final consumers. The analysis results show that the marketing of broiler products in Kendari City is running efficiently, each of which is indicated by the value of FS = 91% in marketing channel I and FS value = 74% in marketing channel II. The total profit earned by traders in the marketing channel I am Rp. 1,800,870.83/month, which is smaller than the profit earned by traders in marketing channel II, which is Rp. 37,422,631,80/month. Consumer responses to the price level (Rp24,666.30/kg – Rp32,188.00/kg) broilers in the Kendari City market are cheap and satisfied with the frequency of consumer shopping once and every day for the last month.

Keywords

Collaboration network of the authors

40 authors · 156 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Aswar LimiUniversitas Halu Oleo9
Lukman YunusAffiliation unknown8
Rosmawaty RosmawatyAffiliation unknown3
Muhammad Arief DirgantoroUniversitas Halu Oleo3
Azhar BafadalUniversitas Halu Oleo3
Abdul GafaruddinUniversitas Halu Oleo3
Putu ArimbawaAffiliation unknown3
La RiandaAffiliation unknown3
La Ode Arfan DeduAffiliation unknown2
La Ode Kasno ArifAffiliation unknown2
Idrus SalamUniversitas Halu Oleo2
Fayadh Mahdi HalidaAffiliation unknown2
Hartina BatoaAffiliation unknown2
Yusna IndarsyihUniversitas Halu Oleo2
Mukhtar MukhtarAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Sahrul RamadanAffiliation unknown2
R. Marsuki IswandiAffiliation unknown2
wa Ode YusriaAffiliation unknown2
Samsul Alam FykaUniversitas Halu Oleo1
Salamah SalamahAffiliation unknown1
Sarinah SarinahAffiliation unknown1
Reski AmboAffiliation unknown1
Hartina BatoaUniversitas Halu Oleo1
Putu ArimbawaAffiliation unknown1
Dasmin SiduAffiliation unknown1
Marfuatun MarfuatunUniversitas Halu Oleo1
Ine FausayanaUniversitas Halu Oleo1
Fitri AndrianiUniversitas Halu Oleo1
Lukman YunusUniversitas Halu Oleo1
Nila Yarni SariUniversitas Halu Oleo1
Ni Ketut Hintan AriyaniAffiliation unknown1
Anna YuniarAffiliation unknown1
Awaluddin HamzahUniversitas Halu Oleo1
Misnawati MisnawatiAffiliation unknown1
Mirsat MirsatAffiliation unknown1
Yusna IndarsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIMDP/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pemasaran  Produk Ayam  Pedaging  di Kota  Kendari  Pada  Masa  Isu Pandemi  Covid-19</dc:title>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:creator>Zani, Munirwan</dc:creator>
	<dc:creator>Syamsuddin, Syamsuddin</dc:creator>
	<dc:subject xml:lang="en-US">chicken; marketing; meat; Kendari City</dc:subject>
	<dc:description xml:lang="en-US">The Covid-19 pandemic in Indonesia is gradually becoming normal, evidenced by the government's loosening policy to carry out offline activities. Educational, social, and economic activities have been going well. This study aims to determine the efficiency of broiler marketing in Kendari City. The approach used in this research is quantitative. The research was carried out in June 2022 in five Kendari City consumer centers (markets: Baruga, Anduonohu, Mandonga Central, Kendari Lama City Central, and Lawata). The data used are primary data from interviews with respondents and statistical data obtained from the Central Statistics Agency in secondary data and supported by literature studies. The data analysis technique used descriptive analysis. The results showed that the business scale of broiler breeders in Kendari City started from 3,000 - 10,500 heads in one livestock period. Marketing of broilers in Kendari City is through two marketing channels, marketing channel I from small traders in the market to final consumers and marketing channel II from producers to wholesalers in the market to final consumers. The analysis results show that the marketing of broiler products in Kendari City is running efficiently, each of which is indicated by the value of FS = 91% in marketing channel I and FS value = 74% in marketing channel II. The total profit earned by traders in the marketing channel I am Rp. 1,800,870.83/month, which is smaller than the profit earned by traders in marketing channel II, which is Rp. 37,422,631,80/month. Consumer responses to the price level (Rp24,666.30/kg – Rp32,188.00/kg) broilers in the Kendari City market are cheap and satisfied with the frequency of consumer shopping once and every day for the last month.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
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	<dc:date>2022-07-31</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:source xml:lang="en-US">Jurnal Ilmiah Membangun Desa dan Pertanian; Vol 7, No 4 (2022); 151 - 159</dc:source>
	<dc:source>2527-2748</dc:source>
	<dc:source>10.37149/jimdp.v7i4</dc:source>
	<dc:language>eng</dc:language>
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	<dc:relation>https://ojs.uho.ac.id/index.php/JIMDP/article/downloadSuppFile/26503/5266</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Ilmiah Membangun Desa dan Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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