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Analisis Kepuasan dan Loyalitas Konsumen Produk Tela-Tela Barokah Depan Kampus Baru Universitas Halu Oleo pada Masa Covid-19

Jurnal Ilmiah Membangun Desa dan Pertanian · Vol. 6 No. 5 (2021) · pp. 182–188

DOI
10.37149/jimdp.v6i5.21217
ISSN
2527-2748
Published
2021-12-16
Publisher
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine consumer satisfaction and loyalty of late-late products during the Covid-19 period—this research at the Barokah Tela-tela business in front of the new UHO campus using 30 respondents. Determination of respondents is done by accident (Accidental sampling), assuming that the respondent can be trusted. The variables observed in this study were consumer characteristics, tela-tela, and customer satisfaction and loyalty and satisfaction analysis methods using Customer Satisfaction Index (CSI) analysis and loyalty analysis using committed buyers, like the brand, satisfied buyers, habitual buyers, and switches. Buyers. The results show that the calculation of customer satisfaction analysis of the Customer Satisfaction Index is 0.77 or 77.46%. The CSI value criterion states that the vulnerable value of 0.66-0.80 is a satisfied consumer criterion. Based on this situation, it can be concluded that Barokah consumers have shown a satisfying attitude towards the products they consume. The survey results show that the most consumers who state that they are satisfied are the taste and cleanliness attributes of the Tela Barokah business location. The results of the calculation of consumer loyalty analysis using switcher buyer analysis are 53.33%, chronic is 79.33%, the satisfied buyer is 72.00%, liking the brand is 76.67%, and committed buyer is 62.00%. The analysis results are mainly in the index interval of 61.00-80.00, which means that Barokah consumers have shown a loyal attitude. The existence of the Covid-19 pandemic did not hurt the decline in consumer demand for snack products in the business. This is known from the income that remains in the range of ± IDR400.000 - IDR1.500.000 - every day both before and during the Covid-19 outbreak in Kendari City.

Keywords

Collaboration network of the authors

40 authors · 159 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Gadjah Mada
  • Universitas Sulawesi Tenggara
  • Institut Agama Islam Negeri Sorong
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Samsul Alam FykaUniversitas Halu Oleo16
Munirwan ZaniUniversitas Halu Oleo9
Lukman YunusAffiliation unknown6
Awaluddin HamzahUniversitas Halu Oleo5
Haji SaedimanUniversitas Halu Oleo5
Putu ArimbawaAffiliation unknown4
Salahuddin SalahuddinUniversitas Gadjah Mada4
Hartina BatoaAffiliation unknown3
Abdi AbdiUniversitas Halu Oleo3
Bahari BahariUniversitas Sulawesi Tenggara3
Azhar BafadalUniversitas Halu Oleo3
Agustono SlametUniversitas Halu Oleo3
Salamah SalamahAffiliation unknown2
La Ode AlwiUniversitas Halu Oleo2
R. Marsuki IswandiAffiliation unknown2
Sukmawati AbdullahAffiliation unknown2
Surni SurniAffiliation unknown2
Darwan DarwanAffiliation unknown2
Arif RahmanUniversitas Gadjah Mada2
wa Ode YusriaAffiliation unknown2
Hidrawati HidrawatiAffiliation unknown2
Muhammad RamliInstitut Agama Islam Negeri Sorong1
Yusnaeni YusnaeniAffiliation unknown1
Hartina BatoaUniversitas Halu Oleo1
Putu ArimbawaAffiliation unknown1
Dasmin SiduAffiliation unknown1
La Ode Kasno ArifAffiliation unknown1
La Nalefo La NalefoAffiliation unknown1
Abdul GafaruddinUniversitas Halu Oleo1
Lukman YunusUniversitas Halu Oleo1
Yuliana CitraUniversitas Halu Oleo1
Yully Angryanthy SalamUniversitas Halu Oleo1
Marfuatun MarfuatunUniversitas Halu Oleo1
Eriksan EriksanUniversitas Halu Oleo1
La Ode NafiuUniversitas Halu Oleo1
Andi NurmasUniversitas Halu Oleo1
MUSLIMAH MUSLIMAHAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIMDP/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
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	<dc:title xml:lang="en-US">Analisis Kepuasan dan Loyalitas Konsumen Produk Tela-Tela Barokah Depan Kampus Baru Universitas Halu Oleo pada Masa Covid-19</dc:title>
	<dc:creator>Rustiani, Rustiani</dc:creator>
	<dc:creator>Salam, Idrus</dc:creator>
	<dc:creator>Limi, Muhammad Aswar</dc:creator>
	<dc:subject xml:lang="en-US">consumers; covid 19; loyalty; satisfaction; tela-tela; Universitas Halu Oleo</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine consumer satisfaction and loyalty of late-late products during the Covid-19 period—this research at the Barokah Tela-tela business in front of the new UHO campus using 30 respondents. Determination of respondents is done by accident (Accidental sampling), assuming that the respondent can be trusted. The variables observed in this study were consumer characteristics, tela-tela, and customer satisfaction and loyalty and satisfaction analysis methods using Customer Satisfaction Index (CSI) analysis and loyalty analysis using committed buyers, like the brand, satisfied buyers, habitual buyers, and switches. Buyers. The results show that the calculation of customer satisfaction analysis of the Customer Satisfaction Index is 0.77 or 77.46%. The CSI value criterion states that the vulnerable value of 0.66-0.80 is a satisfied consumer criterion. Based on this situation, it can be concluded that Barokah consumers have shown a satisfying attitude towards the products they consume. The survey results show that the most consumers who state that they are satisfied are the taste and cleanliness attributes of the Tela Barokah business location. The results of the calculation of consumer loyalty analysis using switcher buyer analysis are 53.33%, chronic is 79.33%, the satisfied buyer is 72.00%, liking the brand is 76.67%, and committed buyer is 62.00%. The analysis results are mainly in the index interval of 61.00-80.00, which means that Barokah consumers have shown a loyal attitude. The existence of the Covid-19 pandemic did not hurt the decline in consumer demand for snack products in the business. This is known from the income that remains in the range of ± IDR400.000 - IDR1.500.000 - every day both before and during the Covid-19 outbreak in Kendari City.</dc:description>
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	<dc:date>2021-12-16</dc:date>
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	<dc:source xml:lang="en-US">Jurnal Ilmiah Membangun Desa dan Pertanian; Vol 6, No 5 (2021); 182 - 188</dc:source>
	<dc:source>2527-2748</dc:source>
	<dc:source>10.37149/jimdp.v6i5</dc:source>
	<dc:language>eng</dc:language>
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	<dc:rights xml:lang="en-US">Copyright (c) 2021 Jurnal Ilmiah Membangun Desa dan Pertanian</dc:rights>
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