Keputusan Konsumen dalam Melakukan Pembelian di Coffe Shop

Humaidi, Edy; Analianasari, Analianasari; Fatih, Cholid

doi:10.37149/jia.v6i2.16070

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Keputusan Konsumen dalam Melakukan Pembelian di Coffe Shop

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 6 No. 2 (2021) · hlm. 72–77

DOI: 10.37149/jia.v6i2.16070
ISSN: 2527-273X
Terbit: 2021-04-27
Penerbit: Department of Agribusiness, Halu Oleo University
Bahasa: eng
Lisensi: creativecommons.org/licenses/by-sa/4.0

Abstrak

The purpose of this study was to analyze the factors that influence consumer decisions in making purchases at coffee shops, this study was conducted in three coffee shops in Bandar Lampung, the determination of the three coffee shops was done purposively with a total sample of 60 samples. This research was conducted from May to July. The data analysis method in this study used Structural Equation Modeling (SEM). SEM analysis in this study uses the SEM PLS (Partial Least Square) technique. The results of the analysis show that of the five variables that are thought to influence purchasing decisions, only one variable has a significant effect, namely the price variable with P-values of 0.013 (0.05).

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Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, pertama di-harvest 31 Okt 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en-US">Keputusan Konsumen dalam Melakukan Pembelian di Coffe Shop</dc:title>
	<dc:creator>Humaidi, Edy</dc:creator>
	<dc:creator>Analianasari, Analianasari</dc:creator>
	<dc:creator>Fatih, Cholid</dc:creator>
	<dc:subject xml:lang="en-US">coffee shop; purchase decision; SEM</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to analyze the factors that influence consumer decisions in making purchases at coffee shops, this study was conducted in three coffee shops in Bandar Lampung, the determination of the three coffee shops was done purposively with a total sample of 60 samples. This research was conducted from May to July. The data analysis method in this study used Structural Equation Modeling (SEM). SEM analysis in this study uses the SEM PLS (Partial Least Square) technique. The results of the analysis show that of the five variables that are thought to influence purchasing decisions, only one variable has a significant effect, namely the price variable with P-values of 0.013 (0.05).</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-04-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/16070</dc:identifier>
	<dc:identifier>10.37149/jia.v6i2.16070</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 6, No 2 (2021); 72 - 77</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v6i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/16070/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/16070/2992</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/downloadSuppFile/16070/2993</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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