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Efisiensi Pemasaran Sayur-Mayur di Desa Pombulaa Jaya Kecamatan Konda Kabupaten Konawe Selatan

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 3 No. 5 (2018) · pp. 116–122

DOI
10.33772/jia.v3i5.7857
ISSN
2527-273X
Published
2018-09-01
Publisher
Department of Agribusiness, Halu Oleo University
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aimed to determine the pattern of marketing channels, how much cost, profit, and marketing margin and to know the efficiency of marketing vegetables (long beans, spinach, and kale). This research was conducted in November 2016 until October 2017 in Pombulaa Jaya Village KondaSubdistrict of South Konawe Regency. The population of this research was all farmers of vegetables in Pombulaa Jaya Village amount 50 farmers. The sample used in this research is vegetable farmer and vegetable marketing agency. Based on the research result, the number of selected sample farmers was 37 vegetable farmers. While, the number of sample traders in this study were 7 traders consisted of 2 merchant collectors and 5 retailers. The results showed that invegetables marketing there were two patterns of marketing channels that used was marketing channel I consists of farmers → collector traders → retailers → consumer and marketing channel II was farmers → retailers → consumer. The marketing cost for marketing of I for long beans was Rp 937,500 per month, spinach Rp 793,200 per month, and kangkung Rp 1,689,300 per month and marketing channel II cost for bean length Rp 420,000 per month, spinach Rp 210,000 per month, and kale of 210,000 per month. The marketing advantage of marketing channel I for long beans was Rp 12,112,500 per month, spinach Rp 8,206,800 per month and kangkung Rp 15,560,700 per month and marketing channel II for bean length Rp 2,580,000 per month, spinach for Rp 1.290.000 per month and kangkung Rp 1.290.000 per month. Marketing margin on marketing channel I for peanuts was Rp 7.500 per kg, spinach Rp 6,000 per kg and kangkung Rp 7,000 per kg, while marketing channel II for bean length Rp 2,000 per kg, spinach Rp 2,000 and kangkung Rp 2,000 per kg. In termseconomic, the marketing channel II in Pombulaa Jaya Village was the most efficient compared to marketing channel I because it has the lowest percentage of marketing margin that was 40% long beans, 50%.

Keywords

Collaboration network of the authors

40 authors · 114 co-authorship links · 4 across different organisations · showing the 40 most connected

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  • Universitas Halu Oleo
  • Universitas Muhammadiyah Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta4
Sitti Aida Adha TaridalaUniversitas Halu Oleo4
Samsul Alam FykaUniversitas Halu Oleo3
Sarinah SarinahAffiliation unknown3
Surni SurniAffiliation unknown3
Rosmawaty RosmawatyAffiliation unknown3
Munirwan ZaniUniversitas Halu Oleo2
Fahria Nadiryati SadimantaraUniversitas Halu Oleo2
Idrus SalamUniversitas Halu Oleo2
Haji SaedimanUniversitas Halu Oleo2
Musram AbadiUniversitas Halu Oleo2
Muhammad Aswar LimiUniversitas Halu Oleo2
La Ode NafiuUniversitas Halu Oleo1
Fatmawati FatmawatiUniversitas Halu Oleo1
Reski AmboAffiliation unknown1
Muhammad ZarestaUniversitas Halu Oleo1
Ahsan Taqwim HasyimUniversitas Halu Oleo1
La Ode JabuddinUniversitas Halu Oleo1
Ayub M. PadangaranAffiliation unknown1
Weka Gusmiarty AbdullahUniversitas Halu Oleo1
Wa Ode KuliatiAffiliation unknown1
Finayah Akhirul­­Affiliation unknown1
Taane La OlaAffiliation unknown1
Helviani HelvianiAffiliation unknown1
Onu La OlaAffiliation unknown1
Rahmat Arif AdimulyaAffiliation unknown1
Tamrin TamrinUniversitas Halu Oleo1
Anugrah HidayatAffiliation unknown1
Andi Windi IndarawatiAffiliation unknown1
Seffyan HendratnoAffiliation unknown1
Ilma Sarimustaqiyma RianseAffiliation unknown1
Jukasmir JukasmirAffiliation unknown1
Fajriah FajriahAffiliation unknown1
Endryawan EndryawanAffiliation unknown1
Andi Muhammad Adli IkhtiarAffiliation unknown1
Murdjani KamaluddinAffiliation unknown1
Putu ArimbawaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Efisiensi Pemasaran Sayur-Mayur di Desa Pombulaa Jaya Kecamatan Konda Kabupaten Konawe Selatan</dc:title>
	<dc:creator>Nuriyani, Nuriyani</dc:creator>
	<dc:creator>Bafadal, Azhar</dc:creator>
	<dc:creator>Indarsyih, Yusna</dc:creator>
	<dc:subject xml:lang="en-US">Cost and Marketing Efficiency; Margin; Profit</dc:subject>
	<dc:description xml:lang="en-US">This study aimed to determine the pattern of marketing channels, how much cost, profit, and marketing margin and to know the efficiency of marketing vegetables (long beans, spinach, and kale). This research was conducted in November 2016 until October 2017 in Pombulaa Jaya Village KondaSubdistrict of South Konawe Regency. The population of this research was all farmers of vegetables in Pombulaa Jaya Village amount 50 farmers. The sample used in this research is vegetable farmer and vegetable marketing agency. Based on the research result, the number of selected sample farmers was 37 vegetable farmers. While, the number of sample traders in this study were 7 traders consisted of 2 merchant collectors and 5 retailers. The results showed that invegetables marketing there were two patterns of marketing channels that used was marketing channel I consists of farmers → collector traders → retailers → consumer and marketing channel II was farmers → retailers → consumer. The marketing cost for marketing of I for long beans was Rp 937,500 per month, spinach Rp 793,200 per month, and kangkung Rp 1,689,300 per month and marketing channel II cost for bean length Rp 420,000 per month, spinach Rp 210,000 per month, and kale of 210,000 per month. The marketing advantage of marketing channel I for long beans was Rp 12,112,500 per month, spinach Rp 8,206,800 per month and kangkung Rp 15,560,700 per month and marketing channel II for bean length Rp 2,580,000 per month, spinach for Rp 1.290.000 per month and kangkung Rp 1.290.000 per month. Marketing margin on marketing channel I for peanuts was Rp 7.500 per kg, spinach Rp 6,000 per kg and kangkung Rp 7,000 per kg, while marketing channel II for bean length Rp 2,000 per kg, spinach Rp 2,000 and kangkung Rp 2,000 per kg. In termseconomic, the marketing channel II in Pombulaa Jaya Village was the most efficient compared to marketing channel I because it has the lowest percentage of marketing margin that was 40% long beans, 50%.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-09-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/7857</dc:identifier>
	<dc:identifier>10.33772/jia.v3i5.7857</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 3, No 5 (2018); 116 - 122</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v3i5</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/7857/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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