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Strategi Pemasaran Jagung di Desa Oelongko Kecamatan Bone Kancitala Kabupaten Muna

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 2 No. 1 (2017) · pp. 1–5

DOI
10.33772/jia.v2i1.6675
ISSN
2527-273X
Published
2017-01-31
Publisher
Department of Agribusiness, Halu Oleo University
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research aims to understand the strategic marketing of corn in Oelongko Village Bone Kancitala Sub-district Muna Regency. The determination of the research area is done purposively on the considerations that Oelongko is one of the corn-producing villages and in that location, there are only two corn merchants who do corn business around and outside Oelongko Village. This research from March until October 2017. Total of the respondent of corn merchants as much as two people by using the census method. The analysis used in this research is using a SWOT (Strength, Weakness, Opportunities, Threats) analysis method. The formulation of corn marketing strategy uses two matrixes namely SWOT matrix and external internal matrix. The result of this research showed that the strategy that needs to be applied to corn merchants in Oelongko Village is a growth strategy that can be done with diversification efforts. The diversification strategy that can be done merchants corn is an effort in the development of value added

Keywords

Collaboration network of the authors

40 authors · 109 co-authorship links · showing the 40 most connected

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Munirwan ZaniUniversitas Halu Oleo6
Lukman YunusAffiliation unknown3
Sarinah SarinahAffiliation unknown3
Muhammad Arief DirgantoroUniversitas Halu Oleo3
Fahria Nadiryati SadimantaraUniversitas Halu Oleo3
Haji SaedimanUniversitas Halu Oleo3
La RiandaAffiliation unknown3
Azhar BafadalUniversitas Halu Oleo3
Muhammad Aswar LimiUniversitas Halu Oleo3
Fayadh Mahdi HalidaAffiliation unknown2
Rosmawaty RosmawatyAffiliation unknown2
Misnawati MisnawatiAffiliation unknown2
R. Marsuki IswandiAffiliation unknown2
Muhammad ZarestaUniversitas Halu Oleo1
Murdjani KamaluddinAffiliation unknown1
Putu ArimbawaAffiliation unknown1
Ikram IkramAffiliation unknown1
Lisa LisaUniversitas Halu Oleo1
Asriani AsrianiUniversitas Halu Oleo1
Dhian HerdhiansyahAffiliation unknown1
Andi Rini WahyuniAffiliation unknown1
Mirsat MirsatAffiliation unknown1
Yusna IndarsihAffiliation unknown1
Sahrul RamadanAffiliation unknown1
Bilmuminin BilmumininAffiliation unknown1
Firman PurnamaAffiliation unknown1
Rudi AditiaAffiliation unknown1
Ghina Rahmayanti MakmurAffiliation unknown1
Nuryamin BudiAffiliation unknown1
Hartatia NurAffiliation unknown1
Made DwiyantyAffiliation unknown1
Musram AbadiUniversitas Halu Oleo1
Syamsuddin SyamsuddinAffiliation unknown1
Dewi Maulana MuninggarAffiliation unknown1
Asnani AsnaniAffiliation unknown1
Evi UntariAffiliation unknown1
La Ode Abdul RahmanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pemasaran Jagung di Desa Oelongko Kecamatan Bone Kancitala Kabupaten Muna</dc:title>
	<dc:creator>Siregar, Wa Ode Fifi Sofiani</dc:creator>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:creator>Indarsyih, Yusna</dc:creator>
	<dc:subject xml:lang="en-US">Corn, Marketing, Analysis SWOT</dc:subject>
	<dc:description xml:lang="en-US">This research aims to understand the strategic marketing of corn in Oelongko Village Bone Kancitala Sub-district Muna Regency. The determination of the research area is done purposively on the considerations that Oelongko is one of the corn-producing villages and in that location, there are only two corn merchants who do corn business around and outside Oelongko Village. This research from March until October 2017. Total of the respondent of corn merchants as much as two people by using the census method. The analysis used in this research is using a SWOT (Strength, Weakness, Opportunities, Threats) analysis method. The formulation of corn marketing strategy uses two matrixes namely SWOT matrix and external internal matrix. The result of this research showed that the strategy that needs to be applied to corn merchants in Oelongko Village is a growth strategy that can be done with diversification efforts. The diversification strategy that can be done merchants corn is an effort in the development of value added</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2017-01-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/6675</dc:identifier>
	<dc:identifier>10.33772/jia.v2i1.6675</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 2, No 1 (2017); 1 - 5</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/6675/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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