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Hubungan antara Bauran Pemasaran dengan Penerimaan dari Tanaman Hias di Kota Kendari

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 4 No. 5 (2019) · pp. 136–141

DOI
10.33772/jia.v4i5.7918
ISSN
2527-273X
Published
2019-09-01
Publisher
Department of Agribusiness, Halu Oleo University
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This research was motivated by the marketing of ornamental plants in Kendari City which faced several problems, namely the physical properties of perishable and bulky agriculture products, thus reducing their value and quality. Therefore, in marketing ornamental, traders can apply a marketing mix (product, price, place, and promotion) that can be controlled to achieve marketing goals in meeting their target market. The research objective was to examine the relationship between the marketing mix and the revenue of ornamental plants in Kendari City. Data analysis using spearman correlation analysis. The result showed the relationship between each marketing mix with revenue from ornamental plants, each valued a) product = 0,625 (level of strong relationship), b) price = 0,667 (level of strong relationship), c) place = 0,586 (level of moderate relationship), d) promotion = 0,011 (very low level of relationship).

Keywords

Collaboration network of the authors

40 authors · 108 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Munirwan ZaniUniversitas Halu Oleo6
ROBIATUL ADAWIYAHUniversitas Halu Oleo3
Lukman YunusAffiliation unknown3
Fayadh Mahdi HalidaAffiliation unknown3
Fahria Nadiryati SadimantaraUniversitas Halu Oleo3
Ayub M. PadangaranAffiliation unknown2
Yusna IndarsyihUniversitas Halu Oleo2
La RiandaAffiliation unknown2
Muhammad Aswar LimiUniversitas Halu Oleo2
Abdi AbdiUniversitas Halu Oleo2
Haji SaedimanUniversitas Halu Oleo2
Evi UntariAffiliation unknown2
Abdul GafaruddinUniversitas Halu Oleo2
Wa Ode Chris MeiliawatiUniversitas Halu Oleo1
Ayub Manggala PandangaranUniversitas Halu Oleo1
Muhammad MujurAffiliation unknown1
La Ode Ilmin YuntafauAffiliation unknown1
Nyoman DarsanaAffiliation unknown1
La Ode GeoAffiliation unknown1
Haerudin TaoAffiliation unknown1
Idrus SalamUniversitas Halu Oleo1
La Aman TabiaAffiliation unknown1
Azhar BafadalUniversitas Halu Oleo1
Murdjani KamaluddinAffiliation unknown1
Putu ArimbawaAffiliation unknown1
Misnawati MisnawatiAffiliation unknown1
Mirsat MirsatAffiliation unknown1
Yusna IndarsihAffiliation unknown1
Sahrul RamadanAffiliation unknown1
Ghina Rahmayanti MakmurAffiliation unknown1
Syamsuddin SyamsuddinAffiliation unknown1
Bahari AbdullahAffiliation unknown1
Ni Putu Arin PratiwiAffiliation unknown1
R. Marsuki IswandiAffiliation unknown1
Dewi Maulana MuninggarAffiliation unknown1
Asnani AsnaniAffiliation unknown1
La Ode Abdul RahmanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Hubungan antara Bauran Pemasaran dengan Penerimaan dari Tanaman Hias di Kota Kendari</dc:title>
	<dc:creator>Syahroni, Syahroni</dc:creator>
	<dc:creator>Surni, Surni</dc:creator>
	<dc:creator>Dirgantoro, Muhammad Arief</dc:creator>
	<dc:subject xml:lang="en-US">Marketing Mix; Ornamental Plants; Revenue</dc:subject>
	<dc:description xml:lang="en-US">This research was motivated by the marketing of ornamental plants in Kendari City which faced several problems, namely the physical properties of perishable and bulky agriculture products, thus reducing their value and quality. Therefore, in marketing ornamental, traders can apply a marketing mix (product, price, place, and promotion) that can be controlled to achieve marketing goals in meeting their target market. The research objective was to examine the relationship between the marketing mix and the revenue of ornamental plants in Kendari City. Data analysis using spearman correlation analysis. The result showed the relationship between each marketing mix with revenue from ornamental plants, each valued a) product = 0,625 (level of strong relationship), b) price = 0,667 (level of strong relationship), c) place = 0,586 (level of moderate relationship), d) promotion = 0,011 (very low level of relationship).</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-09-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/7918</dc:identifier>
	<dc:identifier>10.33772/jia.v4i5.7918</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 4, No 5 (2019); 136 - 141</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v4i5</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/7918/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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