Melola Discovery

← Melola Discovery

Open access Jurnal

Kepuasan konsumen dalam Loyalitas Mahasiswa pengguna Maxim

Jurnal Sublimapsi · Vol. 5 No. 2 (2024) · pp. 252–257

DOI
10.36709/sublimapsi.v5i2.45257
ISSN
2716-1854, 2720-930X
Published
2024-05-31
Publisher
Jurusan Psikologi FKIP Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-nc-nd/4.0

Abstract

Abstract Loyalty is the commitment of consumers to expressing feelings honestly toward services. One of the factors that influence consumer loyalty is customer satisfaction in using a service. Loyalty is influenced by satisfaction, where existing customer satisfaction will produce benefits for service in the form of loyalty so that good loyalty is formed. Thus satisfaction has a good effect or influence on loyalty. This study aims to determine whether consumer satisfaction plays a role in loyalty. The method used in this study is a quantitative method with an ex-post facto research design. The sample for this study was 65 respondents who were taken using the total sampling technique with the subject criteria using Maxim at the Department of Physical Education and UHO rek. The Instruments Scale of consumer satisfaction and consumer loyalty is used to collect research data. Data were analyzed by simple regression analysis. The results of this study indicate that consumer satisfaction plays a role in consumer loyalty with Maxim users with an effective contribution of 9.4 percent

Keywords

Collaboration network of the authors

40 authors · 100 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Waode SuarniAffiliation unknown7
Aspin AspinAffiliation unknown6
Muhammad AbasAffiliation unknown5
Citra MarhanUniversitas Halu Oleo3
Eva HerikUniversitas Halu Oleo2
Rimba HamidUniversitas Halu Oleo2
Nani Restati SiregarAffiliation unknown2
Lisnawati RusminUniversitas Halu Oleo2
Linda FajriahAffiliation unknown1
Mahmud MahmudAffiliation unknown1
La Ode Alibin Rilangit SaputraAffiliation unknown1
Devianasari DevianasariAffiliation unknown1
Abas RudinAffiliation unknown1
Sofyan Kamba OjdeAffiliation unknown1
Ayu AndiraAffiliation unknown1
La Ode MuharamAffiliation unknown1
Wa Ode Saktila Mayang SariAffiliation unknown1
Maolana mohammad SahAffiliation unknown1
Astri YunitaAffiliation unknown1
Nurul HidayahAffiliation unknown1
Raditman Ansyar La DaeAffiliation unknown1
Alber Tigor ArifyantoAffiliation unknown1
Risma RismaAffiliation unknown1
Tri WahyuniAffiliation unknown1
La Ode NggawuUniversitas Halu Oleo1
Vitri Melda YantiAffiliation unknown1
Sania Pratiwi LapaeAffiliation unknown1
Karsadi KarsadiAffiliation unknown1
Dyta Indah SariAffiliation unknown1
Sabrina SalsabillahAffiliation unknown1
Ardimin Ramdan AminAffiliation unknown1
Nana SumarnaUniversitas Halu Oleo1
Muh. Khalil ImawanAffiliation unknown1
Ika Nugrahani MaliduAffiliation unknown1
Novita FirdasariAffiliation unknown1
Alirudin AlirudinAffiliation unknown1
Mawaddah HsAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/sublimapsi/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Kepuasan konsumen dalam Loyalitas Mahasiswa pengguna Maxim</dc:title>
	<dc:creator>M., Julianto</dc:creator>
	<dc:creator>Suarni, Wa Ode</dc:creator>
	<dc:creator>Pambudhi, Yuliastri Ambar</dc:creator>
	<dc:subject xml:lang="en-US">Keywords :  Consumer Loyalty, Consumer satisfaction Maxim User.</dc:subject>
	<dc:description xml:lang="en-US">Abstract Loyalty is the commitment of consumers to expressing feelings honestly toward services. One of the factors that influence consumer loyalty is customer satisfaction in using a service. Loyalty is influenced by satisfaction, where existing customer satisfaction will produce benefits for service in the form of loyalty so that good loyalty is formed. Thus satisfaction has a good effect or influence on loyalty. This study aims to determine whether consumer satisfaction plays a role in loyalty. The method used in this study is a quantitative method with an ex-post facto research design. The sample for this study was 65 respondents who were taken using the total sampling technique with the subject criteria using Maxim at the Department of Physical Education and UHO rek. The Instruments Scale of consumer satisfaction and consumer loyalty is used to collect research data. Data were analyzed by simple regression analysis. The results of this study indicate that consumer satisfaction plays a role in consumer loyalty with Maxim users with an effective contribution of 9.4 percent</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Psikologi FKIP Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-05-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/sublimapsi/article/view/45257</dc:identifier>
	<dc:identifier>10.36709/sublimapsi.v5i2.45257</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sublimapsi; Vol 5, No 2 (2024): Jurnal Sublimasi; 252-257</dc:source>
	<dc:source>2716-1854</dc:source>
	<dc:source>2720-930X</dc:source>
	<dc:source>10.36709/sublimapsi.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/sublimapsi/article/view/45257/20238</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Jurnal Sublimapsi</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc-nd/4.0</dc:rights>
</oai_dc:dc>