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Jurnal

SISTEM KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN PENGGUNA WISATA NAYA MATAHORA ISLAND RESORT DI KECAMATAN WANGI-WANGI KABUPATEN WAKATOBI

Jurnal Sosial Ekonomi Perikanan · Vol. 7 No. 2 (2022) · pp. 85–96

DOI
10.33772/jsep.v7i2.27274
ISSN
2502-664X
Published
2022-05-28
Publisher
UNIVERSITAS HALU OLEO
Language
eng

Abstract

This study aims to determine the marketing communication system in an effort to increase tourism users of Naya Matahora Island Resort in Wangi-Wangi District, Wakatobi Regency. This research was conducted at Naya Matahora Island Resort in January - February 2021. Data collection was done by interview, observation, documentation and literature study. The method used in determining respondents is purposive and accidental sampling. The number of samples was 16 people, consisting of 1 tourist manager, 10 tourist users and 5 prospective tourist users. The analysis used is descriptive qualitative analysis. The results of the study concluded that the communication system used to market Naya Matahora Island Resort tourism was by utilizing a marketing mix such as advertising through social media (instagram) and brochures offered to government agencies, sales promotion by providing promo prices and direct selling. However, the promotional communication system carried out through social media is less than optimal so it does not affect the increase in tourist users. The increase in the number of users from 155 people to 534 people was dominated by local tourism users who were only interested in using the swimming pool and enjoying food at the Naya Matahora restaurant. To increase tourism users, the manager should promote their tourism using social media, so that tourism marketing can reach a wider market. Keywords: Naya Matahora, Marketing Communication System, Promotion

Collaboration network of the authors

40 authors · 128 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Onu La OlaAffiliation unknown13
Sarini YusufUniversitas Halu Oleo10
- BudiyantoAffiliation unknown9
Nurhuda AnnaastasiaUniversitas Halu Oleo5
Seventry Meliana PatiungUniversitas Halu Oleo5
Roslindah Daeng SiangUniversitas Halu Oleo5
La Onu La OlaAffiliation unknown4
Azwar SidiqUniversitas Halu Oleo4
Farhan Ramdhani IstinandarAffiliation unknown3
R. RuslainiAffiliation unknown3
La AnadiAffiliation unknown2
Waode Muamalah LestariAffiliation unknown2
Abdul RahmanInstitut Agama Islam Negeri Kendari2
Baru SadarunAffiliation unknown2
Irdam RianiUniversitas Halu Oleo2
B. BudiyantoAffiliation unknown2
Muhammad RamliAffiliation unknown2
Nurdiana A.Affiliation unknown2
Wa Ode PilianaUniversitas Halu Oleo2
Muslim TadjuddahAffiliation unknown1
Aldi JuardinAffiliation unknown1
Rosmawaty RosmawatyAffiliation unknown1
Achmad FahruddinAffiliation unknown1
Izal EffendiAffiliation unknown1
Muis BalubiAffiliation unknown1
Mimiatin MimiatinAffiliation unknown1
Subhan SubhanState University of Semarang1
Sitti AisyahAffiliation unknown1
Andi Irwan NurAffiliation unknown1
Nurdiana AzisAffiliation unknown1
Riski DwiyantiAffiliation unknown1
Laode Muhammad Hazairin NadiaAffiliation unknown1
Desy SriwuanAffiliation unknown1
Ahmad MansyurAffiliation unknown1
Fikil FikilAffiliation unknown1
Laode Muhammad HazairinAffiliation unknown1
Desi SriwulanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JSEP/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">SISTEM KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN PENGGUNA WISATA NAYA MATAHORA ISLAND RESORT DI KECAMATAN WANGI-WANGI KABUPATEN WAKATOBI</dc:title>
	<dc:creator>Risnawati, R.</dc:creator>
	<dc:creator>Lawelle, Sjamsu Alam</dc:creator>
	<dc:creator>Mansyur, Akhmad</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the marketing communication system in an effort to increase tourism users of Naya Matahora Island Resort in Wangi-Wangi District, Wakatobi Regency. This research was conducted at Naya Matahora Island Resort in January - February 2021. Data collection was done by interview, observation, documentation and literature study. The method used in determining respondents is purposive and accidental sampling. The number of samples was 16 people, consisting of 1 tourist manager, 10 tourist users and 5 prospective tourist users. The analysis used is descriptive qualitative analysis. The results of the study concluded that the communication system used to market Naya Matahora Island Resort tourism was by utilizing a marketing mix such as advertising through social media (instagram) and brochures offered to government agencies, sales promotion by providing promo prices and direct selling. However, the promotional communication system carried out through social media is less than optimal so it does not affect the increase in tourist users. The increase in the number of users from 155 people to 534 people was dominated by local tourism  users who were only interested in using the swimming pool and enjoying food at the Naya Matahora restaurant. To increase tourism users, the manager should promote their tourism using social media, so that tourism marketing can reach a wider market. Keywords : Naya Matahora, Marketing Communication System, Promotion</dc:description>
	<dc:publisher xml:lang="en-US">UNIVERSITAS HALU OLEO</dc:publisher>
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	<dc:date>2022-05-28</dc:date>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JSEP/article/view/27274</dc:identifier>
	<dc:identifier>10.33772/jsep.v7i2.27274</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sosial Ekonomi Perikanan; Vol 7, No 2: MEI 2022 : JURNAL SOSIAL EKONOMI PERIKANAN; 85-96</dc:source>
	<dc:source>2502-664X</dc:source>
	<dc:source>10.33772/jsep.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JSEP/article/view/27274/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Sosial Ekonomi Perikanan</dc:rights>
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