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Jurnal

STRATEGI PEMASARAN PRODUK OLAHAN IKAN ASIN (STUDI KASUS USAHA IKAN ASIN IBU MURIAH DI DESA TAPUHAHI KECAMATAN RUMBIA TENGAH KABUPATEN BOMBANA PROVINSI SULAWESI TENGGARA)

Jurnal Sosial Ekonomi Perikanan · Vol. 7 No. 1 (2022) · pp. 53–62

DOI
10.33772/jsep.v7i1.27259
ISSN
2502-664X
Published
2022-02-28
Publisher
UNIVERSITAS HALU OLEO
Language
eng

Abstract

This research aims to determine the marketing strategy of salted fish products. This research uses a case study method and conducted at Tapuhahi Village, Central Rumbia District, Bombana Regency, Southeast Sulawesi during the period of February 2020. The types of data used were primary data and secondary data. Data were collected by using interview techniques, questionnaires, documentation, and literature studies. The data obtained were analyzed using a SWOT analysis. The results showed that the marketing strategy of IbuMuriah's salted fish products was: not using dangerous preservatives; expanding the marketing network by taking advantages of technological and information developments; registering the product brands at the Directorate General of Intellectual Property Rights (DGIPR) and the National Agency of Drug and Food Control (NADFC);use good of raw materials; use good of the drying area; improve the quality of salted fish which is vulnerable to competition; optimizing the production of salted fish because the rainy season hampers the process of salted fish production; choosing a strategic location; use good promotional activities in print and electronic media.Key words: Bombana Regency; salted fish; marketing strategy

Collaboration network of the authors

21 authors · 74 co-authorship links

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  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Akhmad MansyurUniversitas Halu Oleo3
Roslindah Daeng SiangUniversitas Halu Oleo2
Seventry Meliana PatiungUniversitas Halu Oleo2
Sarini YusufUniversitas Halu Oleo2
Irdam RianiUniversitas Halu Oleo2
Rikal Ma'rufAffiliation unknown1
Sjamsu Alam LawelleAffiliation unknown1
R. RuslainiAffiliation unknown1
M MusniaAffiliation unknown1
Mainar NasariAffiliation unknown1
R. RisfandiAffiliation unknown1
N. Nurdiana AAffiliation unknown1
D. DianaAffiliation unknown1
Puspa RamadaniAffiliation unknown1
S. SarinahAffiliation unknown1
Muhaimin HamzahUniversitas Halu Oleo1
Abdul SarifinAffiliation unknown1
Tri YulianingsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JSEP/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN PRODUK OLAHAN IKAN ASIN (STUDI KASUS USAHA IKAN ASIN IBU MURIAH DI DESA TAPUHAHI KECAMATAN RUMBIA TENGAH KABUPATEN BOMBANA PROVINSI SULAWESI TENGGARA)</dc:title>
	<dc:creator>Lukmana, Inra</dc:creator>
	<dc:creator>Budiyanto, B.</dc:creator>
	<dc:creator>Rosmawati, R.</dc:creator>
	<dc:description xml:lang="en-US">This research aims to determine the marketing strategy of salted fish products. This research uses a case study method and conducted at Tapuhahi Village, Central Rumbia District, Bombana Regency, Southeast Sulawesi during the period of February 2020. The types of data used were primary data and secondary data. Data were collected by using interview techniques, questionnaires, documentation, and literature studies. The data obtained were analyzed using a SWOT analysis. The results showed that the marketing strategy of IbuMuriah's salted fish products was: not using dangerous preservatives; expanding the marketing network by taking advantages of technological and information developments; registering the product brands at the Directorate General of Intellectual Property Rights (DGIPR) and the National Agency of Drug and Food Control (NADFC);use good of raw materials; use good of the drying area; improve the quality of salted fish which is vulnerable to competition; optimizing the production of salted fish because the rainy season hampers the process of salted fish production; choosing a strategic location; use good promotional activities in print and electronic media.Key words: Bombana Regency; salted fish; marketing strategy</dc:description>
	<dc:publisher xml:lang="en-US">UNIVERSITAS HALU OLEO</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JSEP/article/view/27259</dc:identifier>
	<dc:identifier>10.33772/jsep.v7i1.27259</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sosial Ekonomi Perikanan; Vol 7, No 1: FEBRUARI 2022 : JURNAL SOSIAL EKONOMI PERIKANAN; 53-62</dc:source>
	<dc:source>2502-664X</dc:source>
	<dc:source>10.33772/jsep.v7i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JSEP/article/view/27259/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Sosial Ekonomi Perikanan</dc:rights>
</oai_dc:dc>