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Analisis Strategi Pengembangan Bisnis Rumah Makan Wong Solo Di Kendari

Business UHO: Jurnal Administrasi Bisnis · Vol. 3 No. 2 (2018) · pp. 204–217

DOI
10.52423/bujab.v3i2.9438
ISSN
2503-1406
Published
2018-12-18
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This Research aim to to know the strategy of development of Restaurant business Wong Solo in Kendari. Informan in this research that is perpetrator of is effort restaurant of Wong Solo consisted of by the head of is effort and other employees as much 5 people. Technique of data collecting used by is interview mendalam, dokumentasi. Research method used by is descriptive approach analyse with the approach qualitative with the research process of through/ passing permanent measurement by means of that is matrix SWOTResult of this research indicate that the: strategy of development of business of restaurant of Wong Solo that is strategic location determination by exploiting reliable human resource management is its area is elementary substance election goodness and also product processing becoming especial menu with the goal feel typical and also the make-up of service, taking care of security and kenyamantehadapcutomer/ client. S0 that born the prima service strategy with the method Greeting. Greeting is expression or greet with the method: 1) greeting guest with the greeting of according to company standard, 2) smile the heartfelt, 3) bring the guest clothes that have been provided according to the number of guests.ABSTRAK Penelitian ini bertujuan untuk mengetahui strategi pengembangan bisnis Rumah Makan Wong Solo di Kendari. Informan dalam penelitian ini yaitu pelaku usaha rumah makan Wong Solo yang terdiri dari pimpinan usaha dan karyawan lainnya sebanyak 5 orang. Teknik pengumpulan data yang digunakan adalah wawancara mendalam, dokumentasi. Metode penelitian yang digunakan adalah pendekatan deskriptif analisis dengan pendekatan kualitatif dengan proses penelitian melalui pengukuran dengan alat yang baku yaitu matriks SWOT.Hasil penelitian ini menunjukkan bahwa:strategi pengembangan bisnis rumah makan Wong Solo yaitu penentuan lokasi yang strategis dengan memanfaatkan manajemen sumberdaya manusia yang handal dibidangnya baik pemilihan bahan dasar maupun pengolahan produk yang menjadi menu utama dengan cita rasa yang khas serta peningkatan layanan, menjaga keamanan dan kenyaman terhadap pelanggan. Sehingga lahirlah strategi pelayanan prima dengan metode Greeting. Greeting adalah ungkapan sambutan atau salam dengan metode: 1) menyambut tamu dengan sambutan sesuai standar perusahaan, 2) senyum dengan tulus, 3) mengantar tamu kemeja yang sudah disediakan sesuai dengan jumlah tamunya.

Keywords

Collaboration network of the authors

40 authors · 113 co-authorship links · 10 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Parepare
  • National Research and Innovation Agency
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Syamsul AlamAffiliation unknown4
Sahrun SahrunAffiliation unknown4
Erni QomariyahAffiliation unknown4
Akhyar AbdullahUniversitas Halu Oleo4
Eka SuaibUniversitas Halu Oleo3
Makmur KambolongUniversitas Halu Oleo3
Mustakim MustakimUniversitas Muhammadiyah Parepare3
Liwaul LiwaulUniversitas Halu Oleo3
Adrian TawaiUniversitas Halu Oleo2
Bahtiar BahtiarUniversitas Halu Oleo2
Akbar WahbiAffiliation unknown2
Jopang JopangUniversitas Halu Oleo2
Arifin UthaUniversitas Halu Oleo2
Justawan JustawanAffiliation unknown2
Andi WirdayaniAffiliation unknown1
Ayu Asmian TAffiliation unknown1
Hardiansyah HardiansyahAffiliation unknown1
Asrianah HasanAffiliation unknown1
Sitti RamlahAffiliation unknown1
Akhyar SujiantoAffiliation unknown1
Noor Wina AmasAffiliation unknown1
Sarinandi SarinandiAffiliation unknown1
Yusmirat YusmiratAffiliation unknown1
Imran MoitaAffiliation unknown1
Taufik TaufikNational Research and Innovation Agency1
Siti Rahmatul Mina Eba SaputriAffiliation unknown1
Muh FadillahAffiliation unknown1
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari1
Anita KarlinaAffiliation unknown1
Ahmad Ali NurAffiliation unknown1
La Ode MustafaAffiliation unknown1
Zulfiah LarisuUniversitas Halu Oleo1
Lili YanasAffiliation unknown1
Sri MuliatiAffiliation unknown1
Reski Melyana MelambaAffiliation unknown1
Aldin AldinAffiliation unknown1
Esti MulyawatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Strategi Pengembangan Bisnis Rumah Makan Wong Solo  Di Kendari</dc:title>
	<dc:creator>Rahmawati, Fitrah</dc:creator>
	<dc:creator>bake, jamal</dc:creator>
	<dc:creator>Purwati, Ninik Endang</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Business Development; Strategy</dc:subject>
	<dc:description xml:lang="en-US">This Research aim to to know the strategy of development of Restaurant business Wong Solo in Kendari. Informan in this research that is perpetrator of is effort restaurant of Wong Solo consisted of by the head of is effort and other employees as much 5 people. Technique of data collecting used by is interview mendalam, dokumentasi. Research method used by is descriptive approach analyse with the approach qualitative with the research process of through/ passing permanent measurement by means of that is matrix SWOTResult of this research indicate that the: strategy of development of business of restaurant of Wong Solo that is strategic location determination by exploiting reliable human resource management is its area is elementary substance election goodness and also product processing becoming especial menu with the goal feel typical and also the make-up of service, taking care of security and kenyamantehadapcutomer/ client. S0 that born the prima service strategy with the method Greeting. Greeting is expression or greet with the method: 1) greeting guest with the greeting of according to company standard, 2) smile the heartfelt, 3) bring the guest clothes that have been provided according to the number of guests.ABSTRAK            Penelitian ini bertujuan untuk mengetahui strategi pengembangan bisnis Rumah Makan Wong Solo di Kendari. Informan dalam penelitian ini yaitu pelaku usaha rumah makan Wong Solo yang terdiri dari pimpinan usaha dan karyawan lainnya sebanyak 5 orang. Teknik pengumpulan data yang digunakan adalah wawancara mendalam, dokumentasi. Metode penelitian yang digunakan adalah pendekatan deskriptif analisis dengan pendekatan kualitatif dengan proses penelitian melalui pengukuran dengan alat yang baku yaitu matriks SWOT.Hasil penelitian ini menunjukkan bahwa :strategi pengembangan bisnis rumah makan Wong Solo yaitu penentuan lokasi yang strategis dengan memanfaatkan manajemen sumberdaya manusia yang handal dibidangnya baik pemilihan bahan dasar maupun pengolahan produk yang menjadi menu utama dengan cita rasa yang khas serta peningkatan layanan, menjaga keamanan dan kenyaman terhadap pelanggan. Sehingga lahirlah strategi pelayanan prima dengan metode Greeting. Greeting adalah ungkapan sambutan atau salam dengan metode: 1) menyambut tamu dengan sambutan sesuai standar perusahaan, 2) senyum dengan tulus, 3) mengantar tamu kemeja yang sudah disediakan sesuai dengan jumlah tamunya.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
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	<dc:date>2018-12-18</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9438</dc:identifier>
	<dc:identifier>10.52423/bujab.v3i2.9438</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 3, No 2 (2018): Business UHO: Jurnal Administrasi Bisnis; 204-217</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9438/6658</dc:relation>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Fitrah Rahmawati, jamal bake, Ninik Endang Purwati</dc:rights>
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