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PENGARUH KUALITAS JASA TERHADAP LOYALITAS PELANGGAN FREEHOTSPOT PADA KANTOR PT.TELKOM KENDARI KEMARAYA

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 375–384

DOI
10.52423/bujab.v1i2.9587
ISSN
2503-1406
Published
2016-11-10
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to test and analyze the effect of service quality on Freehotspot customer loyalty at the Office of PT. Telkom Kendari Kemaraya. So that it can provide new insights and input for the development of science the importance of service quality in increasing customer loyalty. The independent variable is service quality (X) and the dependent variable is customer loyalty (Y). This sample in this study amounted to 30 people using non-probability sampling techniques by examining all consumers of Freehotspot at the Office of PT. Telkom Kendari Kemaraya. Data collection using questionnaires, then raw data are collected and analyzed by simple linear regression using the SPSS program.The results show that service quality has a significant effect on customer loyalty. These results are shown by the results of the t test at the level of confidence or significance level ɑ = 0.05 degrees with a probability value of 0,000 0.05. Thus, the hypothesis in this study that the quality of services has a significant effect on customer loyalty Freehotspot at the Office of PT. Telkom Kendari Kemaraya can be accepted.ABSTRAKPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas jasa terhadap loyalitas pelanggan Freehotspot pada Kantor PT. Telkom Kendari Kemaraya. Sehingga dapat memberikan wawasan baru dan masukan bagi pengembangan ilmu pengetahuan pentingnya kualitas jasa dalam meningkatkan loyalitas pelanggan. Variabel independent adalah kualitas jasa (X) dan variabel dependent adalah loyalitas pelanggan (Y). Sampel ini dalam penelitian ini berjumlah 30 orang dengan menggunakan teknik pengambilan sampel secara non probability dengan meneliti seluruh konsumen Freehotspot Pada Kantor PT. Telkom Kendari Kemaraya. Pengumpulan data dengan menggunakan kuisioner, kemudian data mentah dikumpulkan dan dianalisis dengan regresi linear sedehana menggunakan program SPSS.Hasil menunjukkan bahwa kualitas jasa berpengaruh signifikan terhadap loyalitas pelanggan. Hasil ini ditujukkan oleh hasil uji t pada tingkat kepercayaan atau taraf nyata ɑ = 0,05 derajatdengan nilai probability 0,000 0,05. Dengan demikian maka hipotesis dalam penelitian ini yaitu kualitas jasa berpengaruh signifikan terhadap loyalitas pelanggan Freehotspot Pada Kantor PT. Telkom Kendari Kemaraya dapat diterima.

Keywords

Collaboration network of the authors

40 authors · 103 co-authorship links · 13 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Parepare
  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • IPB University
  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown7
Arifin UthaUniversitas Halu Oleo5
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari5
Muhammad BasriAffiliation unknown4
Ninik Endang PurwatiAffiliation unknown4
Imam FadlyUniversitas Muhammadiyah Parepare3
Jamal BakeAffiliation unknown3
Rahman RahmanAffiliation unknown3
Erni QomariyahAffiliation unknown2
Liwaul LiwaulUniversitas Halu Oleo2
Makmur KambolongUniversitas Halu Oleo2
Agus BuonoIPB University1
Irman HermadiIPB University1
Risma RustiyanUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Nuralfiliani NuralfilianiUniversitas Muhammadiyah Parepare1
Muhammad JabirUniversitas Muhammadiyah Parepare1
Nurhatimah HasanAffiliation unknown1
Zulfitrah AnsarUniversitas Muhammadiyah Parepare1
T NurfadilaUniversitas Muhammadiyah Parepare1
Faturachman Aputra SudirmanAffiliation unknown1
Elfira Iman SariUniversitas Halu Oleo1
Junian FebrianiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
Ingrid Ayu Lestari AdanAffiliation unknown1
Aprilia WulandariAffiliation unknown1
Fitriana FitrianaAffiliation unknown1
Lisa AndrianiAffiliation unknown1
Muhammad AmirUniversitas Halu Oleo1
Robinus NegaAffiliation unknown1
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari1
Clara NellaAffiliation unknown1
Musrifa MusrifaAffiliation unknown1
Ahmad Ali NurAffiliation unknown1
Suryani BBAffiliation unknown1
Mesti AsniaAffiliation unknown1
Muh. Robil AlminAffiliation unknown1
Muh Thamrin GamaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS JASA TERHADAP LOYALITAS PELANGGAN FREEHOTSPOT PADA KANTOR PT.TELKOM KENDARI KEMARAYA</dc:title>
	<dc:creator>Ahirudin, Idul</dc:creator>
	<dc:creator>Mustakim, Mustakim</dc:creator>
	<dc:creator>abdullah, akhyar</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Service Quality, Customer Loyalty</dc:subject>
	<dc:description xml:lang="en-US">This study aims to test and analyze the effect of service quality on Freehotspot customer loyalty at the Office of PT. Telkom Kendari Kemaraya. So that it can provide new insights and input for the development of science the importance of service quality in increasing customer loyalty. The independent variable is service quality (X) and the dependent variable is customer loyalty (Y). This sample in this study amounted to 30 people using non-probability sampling techniques by examining all consumers of Freehotspot at the Office of PT. Telkom Kendari Kemaraya. Data collection using questionnaires, then raw data are collected and analyzed by simple linear regression using the SPSS program.The results show that service quality has a significant effect on customer loyalty. These results are shown by the results of the t test at the level of confidence or significance level ɑ = 0.05 degrees with a probability value of 0,000 0.05. Thus, the hypothesis in this study that the quality of services has a significant effect on customer loyalty Freehotspot at the Office of PT. Telkom Kendari Kemaraya can be accepted.ABSTRAKPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas jasa terhadap loyalitas pelanggan Freehotspot pada Kantor PT. Telkom Kendari Kemaraya. Sehingga dapat memberikan wawasan baru dan masukan bagi pengembangan ilmu pengetahuan pentingnya kualitas jasa dalam meningkatkan loyalitas pelanggan. Variabel independent adalah kualitas jasa (X) dan variabel dependent adalah loyalitas pelanggan (Y). Sampel ini dalam penelitian ini berjumlah 30 orang dengan menggunakan teknik pengambilan sampel secara non probability dengan meneliti seluruh konsumen Freehotspot Pada Kantor PT. Telkom Kendari Kemaraya. Pengumpulan data dengan menggunakan kuisioner, kemudian data mentah dikumpulkan dan dianalisis dengan regresi linear sedehana menggunakan program SPSS.Hasil menunjukkan bahwa kualitas jasa berpengaruh signifikan terhadap loyalitas pelanggan. Hasil ini ditujukkan oleh hasil uji t pada tingkat kepercayaan atau taraf nyata ɑ = 0,05 derajatdengan nilai probability 0,000  0,05. Dengan demikian maka hipotesis dalam penelitian ini yaitu kualitas jasa berpengaruh signifikan terhadap loyalitas pelanggan Freehotspot Pada Kantor PT. Telkom Kendari Kemaraya dapat diterima.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-11-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9587</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i2.9587</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 2 (2016): Business UHO: Jurnal Administrasi Bisnis; 375-384</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9587/6801</dc:relation>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Idul Ahirudin, Mustakim Mustakim, akhyar abdullah</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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