Open access Jurnal
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN KENDARAAN MOTOR JUPITER Z 1 PADA PT. HASJRAT ABADI CABANG KENDARI
Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 323–334
- ISSN
- 2503-1406
- Published
- 2016-04-05
- Publisher
- Universitas Halu Oleo
- Language
- eng
Abstract
This study aims to determine the effect of product availability, price, and promotion factors on the purchase of Jupiter Z1 motor vehicles at PT. Hasjrat Abadi, Kendari branch. The population in this study were all people who had bought a Jupiter Z1 motorcycle at PT. Hasjrat Abadi Kendari Branch. Sampling in this study uses the Non-Probability Sampling method, namely Incidental Sampling as many as 50 respondents. This study uses multiple linear regression analysis.The results of this study indicate that product, price, and promotion variables have a significant influence on purchasing decisions for Jupiter Z1 motorcycles at PT. Hasjrat Abadi Kendari Branch. The results of the simultaneous analysis show that the value of F_count = 3.325 F_table = 2.43 with a significant level of F = 0.000 (Sig F 0.05), then statistically the variable X which includes the product (x_1), price (x_2), and promotion (x_3) has a significant influence on purchasing decisions for Jupiter Z1 (Y) motorcycles at a 95% confidence level.ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh faktor ketersediaan produk, harga, dan promosi terhadap pembelian kendaraan motor Jupiter Z1 pada PT. Hasjrat Abadi cabang Kendari. Populasi dalam penelitian ini adalah semua orang yang pernah membeli sepeda Motor Jupiter Z1 pada PT. Hasjrat Abadi Cabang Kendari. Pengambilan sampel dalam penelitian ini menggunakan metode Non-Probability Sampling, yaitu Sampling Insidental sebanyak 50 orang responden. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variable produk, harga, dan promosi mempunyai pengaruh yang signifikan terhadap keputusan pembelian motor Jupiter Z1 pada PT. Hasjrat Abadi Cabang Kendari. Hasil analisis secara simultan menunjukkan bahwa nilai 3,325 = 2,43 dengan tingkat signifikan F = 0,000 (Sig F 0,05), maka secara statistik variable X yang meliputi produk (, harga (, dan promosi ( ) mempunyai pengaruh yang signifikan terhadap keputusan pembelian motor Jupiter Z1 (Y) pada taraf kepercayaan 95%.
Keywords
Collaboration network of the authors
40 authors · 104 co-authorship links · 8 across different organisations · showing the 40 most connected
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Universitas Halu Oleo
- Institut Agama Islam Negeri Kendari
- Universitas Muhammadiyah Parepare
- Universitas Raharja
- State University of Semarang
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Aminuddin Aminuddin | Institut Agama Islam Negeri Kendari | 5 |
| Mustakim Mustakim | Universitas Muhammadiyah Parepare | 4 |
| Akhyar Abdullah | Universitas Halu Oleo | 4 |
| Sahrun Sahrun | Affiliation unknown | 3 |
| Erni Qomariyah | Affiliation unknown | 3 |
| Liwaul Liwaul | Universitas Halu Oleo | 3 |
| Syamsul Alam | Affiliation unknown | 2 |
| Abdul Kadir | Universitas Halu Oleo | 2 |
| Makmur Kambolong | Universitas Halu Oleo | 2 |
| Nur Azizah | Universitas Raharja | 1 |
| Sundi Komba | Affiliation unknown | 1 |
| Abdul Salam Sahadia | Affiliation unknown | 1 |
| Wiwik Hidayati | State University of Semarang | 1 |
| Adrian Tawai | Universitas Halu Oleo | 1 |
| Eriyanti Eriyanti | Affiliation unknown | 1 |
| Akhmad Sukardi | Institut Agama Islam Negeri Kendari | 1 |
| Jopang Jopang | Universitas Halu Oleo | 1 |
| Muhamad Kamal | Affiliation unknown | 1 |
| Zulfiah Larisu | Universitas Halu Oleo | 1 |
| Arjuna Muh. Amin | Affiliation unknown | 1 |
| Andi Rendy Faudzan Masdin | Affiliation unknown | 1 |
| Lisa Andriani | Affiliation unknown | 1 |
| Waode Ririn Rahwani | Affiliation unknown | 1 |
| Anita Karlina | Affiliation unknown | 1 |
| Musrifa Musrifa | Affiliation unknown | 1 |
| Adrian Tawai Tawai | Affiliation unknown | 1 |
| Rista Pebriyanti | Affiliation unknown | 1 |
| Rodi Rodi | Affiliation unknown | 1 |
| Lili Yanas | Affiliation unknown | 1 |
| Chika Zafa Librasti | Affiliation unknown | 1 |
| Firdaus Anas | Affiliation unknown | 1 |
| Ambo Upe | Universitas Halu Oleo | 1 |
| Faturachman Alputra Sudirman | Universitas Halu Oleo | 1 |
| Khoirul Huda | Affiliation unknown | 1 |
| Arifin Utha | Universitas Halu Oleo | 1 |
| Aldin Aldin | Affiliation unknown | 1 |
| Fitrah Rahmawati | Affiliation unknown | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.