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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPADA MOTOR SUZUKI SATRIA F150 NEW PADA PERSEROANTERBATAS SINAR GALESONG KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 289–301

DOI
10.52423/bujab.v1i2.9561
ISSN
2503-1406
Published
2016-11-10
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the effect of product attributes on purchasing decisions at PT. Sinar Galesong Branch Kendari. The population in this study are consumers at PT. Sinar Galesong Kendari Branch. Sampling using accidental sampling techniques so that the number of research samples is 40 people.The results showed that product attributes had a positive and significant influence on purchasing decisions at PT. Sinar Galesong Kendari Branch. The better the product attributes owned by the product, the higher the purchasing decisions by customers at PT. Sinar Galesong Kendari Branch.For employees at PT. Sinar Galesong Kendari Branch is expected to always maintain superior product attributes so that it can improve customer purchasing decisions on products.ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan pembelian pada PT. Sinar Galesong Cabang Kendari.Populasi dalam penelitian ini adalah konsumen pada PT. Sinar Galesong Cabang Kendari. Penarikan sampel menggunakan teknik accidental samplingsehingga jumlah sampel penelitian yaitu 40 orang.Hasil penelitian menunjukkan bahwa atribut produk memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian pada PT. Sinar Galesong Cabang Kendari.Semakin baik atribut produk yang dimiliki oleh produk, maka semakin tinggi pula keputusan pembelian oleh pelanggan pada PT. Sinar Galesong Cabang Kendari.Bagi pegawai pada PT. Sinar Galesong Cabang Kendari diharapkan agar selalu mempertahankan atribut produk yang unggul sehingga dapat meningkatkan keputusan pembelian pelanggan terhadap produk.

Keywords

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7 authors · 9 co-authorship links

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Co-authorOrganisationJoint articles
Astrid YunitaAffiliation unknown1
Ninik Endang PurwatiAffiliation unknown1
Syamsul AlamAffiliation unknown1
Yusfira Nurul AlyzahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPADA MOTOR SUZUKI SATRIA F150 NEW PADA PERSEROANTERBATAS SINAR GALESONG KENDARI</dc:title>
	<dc:creator>Setiaji, Ardi Tri</dc:creator>
	<dc:creator>darpin, darpin</dc:creator>
	<dc:creator>razak, abdul salam</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Product Attributes, Purchasing Decisions</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of product attributes on purchasing decisions at PT. Sinar Galesong Branch Kendari. The population in this study are consumers at PT. Sinar Galesong Kendari Branch. Sampling using accidental sampling techniques so that the number of research samples is 40 people.The results showed that product attributes had a positive and significant influence on purchasing decisions at PT. Sinar Galesong Kendari Branch. The better the product attributes owned by the product, the higher the purchasing decisions by customers at PT. Sinar Galesong Kendari Branch.For employees at PT. Sinar Galesong Kendari Branch is expected to always maintain superior product attributes so that it can improve customer purchasing decisions on products.ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan pembelian pada PT. Sinar Galesong Cabang Kendari.Populasi dalam penelitian ini adalah konsumen pada PT. Sinar Galesong Cabang Kendari. Penarikan sampel menggunakan teknik accidental  samplingsehingga jumlah sampel penelitian yaitu 40 orang.Hasil penelitian menunjukkan bahwa atribut produk memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian pada PT. Sinar Galesong Cabang Kendari.Semakin baik atribut produk yang dimiliki oleh produk, maka semakin tinggi pula keputusan pembelian oleh pelanggan pada PT. Sinar Galesong Cabang Kendari.Bagi pegawai pada PT. Sinar Galesong Cabang Kendari diharapkan agar selalu mempertahankan atribut produk yang unggul sehingga dapat meningkatkan keputusan pembelian pelanggan terhadap produk.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-11-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9561</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i2.9561</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 2 (2016): Business UHO: Jurnal Administrasi Bisnis; 289-301</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9561/6781</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Ardi Tri Setiaji, darpin darpin, abdul salam razak</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>