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PENGARUH BIAYA PROMOSI TERHADAP TINGKAT PENJUALAN MOTOR PADA PT. ASTRA INTERNATIONAL TBK. CABANG KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 1 (2016) · pp. 168–178

DOI
10.52423/bujab.v1i1.9597
ISSN
2503-1406
Published
2016-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study uses qualitative and quantitativemethods. Using monthly data consist of the cost of promotion and sales volume. The collection of data used is descriptive qualitative and quantitative as well as a simple linear regression. The results show the influence cost sale penelian positive and significant effect on the level of sales.ABSTRAKPenelitian ini menggunakan metode kualitatif dan kuantitatif. menggunakan data bulanan yang terdiri dari biaya promosi dan volume penjualan. Pengumpulan data dilakukan dengan metode wawancara, observasi, dan dokumentasi. Analisis data yang digunakan adalah dengan deskriptif kualitatif dan kuantitatif serta regresi linear sederhana. Hasil penelitian menunjukkan pengaruh Biaya Promosi berpengaruh positif dan signifikan terhadap Tingkat Penjualan.

Keywords

Collaboration network of the authors

40 authors · 130 co-authorship links · 11 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown8
Muh. YusufUniversitas Halu Oleo5
Liwaul LiwaulUniversitas Halu Oleo5
Arifin UthaUniversitas Halu Oleo5
Syamsul AlamAffiliation unknown4
Eka SuaibUniversitas Halu Oleo4
Candra Puspita NingtyasAffiliation unknown3
Akhyar AbdullahUniversitas Halu Oleo3
Asriani AsrianiUniversitas Halu Oleo2
Adrian TawaiUniversitas Halu Oleo2
Bahtiar BahtiarUniversitas Halu Oleo2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Gunawan GunawanAffiliation unknown2
Akbar WahbiAffiliation unknown2
Muhammad AmirUniversitas Halu Oleo2
Muh AmirUniversitas Halu Oleo2
Jopang JopangUniversitas Halu Oleo2
Mustakim MustakimUniversitas Muhammadiyah Parepare2
Ninik Endang PurwatiAffiliation unknown2
Adelisna AdelisnaUniversitas Halu Oleo1
Muh NasirUniversitas Halu Oleo1
Rekha Adji PratamaAffiliation unknown1
Kartika Dwi SuryaningrumAffiliation unknown1
Riskha Amalia BaharAffiliation unknown1
Faturachman Alputra SudirmanUniversitas Halu Oleo1
Muhammad Nikmat JoharAffiliation unknown1
Wa Ode SrijunaAffiliation unknown1
La Ode JamilAffiliation unknown1
Andi WirdayaniAffiliation unknown1
Ayu Asmian TAffiliation unknown1
Hardiansyah HardiansyahAffiliation unknown1
Asrianah HasanAffiliation unknown1
Sitti RamlahAffiliation unknown1
Akhyar SujiantoAffiliation unknown1
Noor Wina AmasAffiliation unknown1
Sarinandi SarinandiAffiliation unknown1
Yusmirat YusmiratAffiliation unknown1
Imran MoitaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH BIAYA PROMOSI TERHADAP TINGKAT PENJUALAN MOTOR PADA PT. ASTRA INTERNATIONAL TBK. CABANG KENDARI</dc:title>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:creator>bake, jamal</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Advertising, Sales Promotion, Personal Selling, Publicity, Sales Level</dc:subject>
	<dc:description xml:lang="en-US">This study uses qualitative and quantitativemethods. Using monthly data consist of the cost of promotion and sales volume. The collection of data used is descriptive qualitative and quantitative as well as a simple linear regression. The results show the influence cost sale penelian positive and significant effect on the level of sales.ABSTRAKPenelitian ini menggunakan metode kualitatif dan kuantitatif. menggunakan data bulanan yang terdiri dari biaya promosi dan volume penjualan. Pengumpulan data dilakukan dengan metode wawancara, observasi, dan dokumentasi. Analisis data yang  digunakan  adalah  dengan  deskriptif  kualitatif  dan  kuantitatif  serta  regresi linear sederhana. Hasil penelitian menunjukkan pengaruh Biaya Promosi berpengaruh positif dan signifikan terhadap Tingkat Penjualan.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9597</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i1.9597</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis; 168-178</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9597/6809</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 makmur kambolong, jamal bake</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>