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PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 CW PADA PT. HASJRAT ABADI Outlet PUUWATU

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 1 (2016) · pp. 1–15

DOI
10.52423/bujab.v1i1.9542
ISSN
2503-1406
Published
2016-01-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to examine how much influence Brand Image and Price have on products so that companies can know consumers in making purchasing decisions Independent variables consist of Brand Image (X1) and Price (X2) The dependent variable is the Purchasing Decision (Y) of Yamaha Mio M3 Cw at PT Hasjrat Abadi Outlet Puuwatu Sample of 56 respondents taken using the Total technique Sampling The analysis used is multiple regression analysis, the result is, Y = 0.383X1 + 0.601X2 The most independent variable influencing the dependent variable is the brand image variable (0.383) and followed by the price variable (0.601). of 0.867 or 86.7 percent means that the coefficient of determination model is good.This study was conducted with m questionnaire distributed to several consumers of Yamaha Mio M3 Cw in total sampling and analyzed with multiple linear regression. This model emphasizes the influence of Brand Image and Price on Purchasing Decisions that the results of the analysis are processed using SPSS 16. The results show that there are two hypotheses that have been tested in this study, namely Brand Image and Price. Where the two hypotheses have a significant positive effect on purchasing decisions for Yamaha Mio M3 Cw, especially in Kendari City. The results showed that the research model was acceptable.

Keywords

Collaboration network of the authors

40 authors · 119 co-authorship links · 11 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Parepare
  • Indonesia Open University
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Jopang JopangUniversitas Halu Oleo6
Zulfiah LarisuUniversitas Halu Oleo4
Makmur KambolongUniversitas Halu Oleo4
Mustakim MustakimUniversitas Muhammadiyah Parepare4
Eko HariantoIndonesia Open University3
Abdul KadirUniversitas Halu Oleo3
Sartono SartonoUniversitas Halu Oleo3
La Ode MustafaAffiliation unknown2
Muhammad YusufUniversitas Halu Oleo2
Adrian TawaiUniversitas Halu Oleo2
Eka SuaibUniversitas Halu Oleo2
Akhyar AbdullahUniversitas Halu Oleo2
La Ode Muhammad ElwanUniversitas Halu Oleo1
La TarifuUniversitas Halu Oleo1
Sumadi DillaUniversitas Halu Oleo1
Dimas Wira WicaksanaAffiliation unknown1
Marsuki IswandiAffiliation unknown1
Yusuf DaimuAffiliation unknown1
Andi Adha ArsyadAffiliation unknown1
Amalan AmalanAffiliation unknown1
Musjito MusjitoAffiliation unknown1
Gunawan GunawanAffiliation unknown1
Antasari AntasariAffiliation unknown1
Jamal BakeAffiliation unknown1
Akhyar SujiantoAffiliation unknown1
Muh AmirUniversitas Halu Oleo1
Alfian MirdamAffiliation unknown1
Endang SuryandiAffiliation unknown1
Dewi AsrianiAffiliation unknown1
H. Abdul KadirAffiliation unknown1
St. Rabiah Dewi K. SiregarAffiliation unknown1
Ramadhan PrasetiaAffiliation unknown1
Ritna WatiAffiliation unknown1
Muhammad Irwan CahyadiAffiliation unknown1
Ingrid Ayu Lestari AdanAffiliation unknown1
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari1
Agustina AgustinaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 CW PADA  PT. HASJRAT ABADI Outlet PUUWATU</dc:title>
	<dc:creator>Ningsi, Ahyan Septiyani</dc:creator>
	<dc:creator>utha, arifin</dc:creator>
	<dc:creator>BB, suryani</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Brand Image, Price and Purchase Decision</dc:subject>
	<dc:description xml:lang="en-US">This study aims to examine how much influence Brand Image and Price have on products so that companies can know consumers in making purchasing decisions Independent variables consist of Brand Image (X1) and Price (X2) The dependent variable is the Purchasing Decision (Y) of Yamaha Mio M3 Cw at PT Hasjrat Abadi Outlet Puuwatu Sample of 56 respondents taken using the Total technique Sampling The analysis used is multiple regression analysis, the result is, Y = 0.383X1 + 0.601X2 The most independent variable influencing the dependent variable is the brand image variable (0.383) and followed by the price variable (0.601). of 0.867 or 86.7 percent means that the coefficient of determination model is good.This study was conducted with m questionnaire distributed to several consumers of Yamaha Mio M3 Cw in total sampling and analyzed with multiple linear regression. This model emphasizes the influence of Brand Image and Price on Purchasing Decisions that the results of the analysis are processed using SPSS 16. The results show that there are two hypotheses that have been tested in this study, namely Brand Image and Price. Where the two hypotheses have a significant positive effect on purchasing decisions for Yamaha Mio M3 Cw, especially in Kendari City. The results showed that the research model was acceptable. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-01-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9542</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i1.9542</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis; 1-15</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9542/6771</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Ahyan Septiyani Ningsi, arifin utha, suryani BB</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>