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PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA PADA PT. HADJI KALLA CABANG KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 1 (2016) · pp. 233–242

DOI
10.52423/bujab.v1i1.9622
ISSN
2503-1406
Published
2016-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The results showed that brand image has a positive relationship with purchasing decisions at PT. Hadji Kalla Kendari Branch. The better the brand image owned by the product, the higher the purchasing decisions by customers at PT. Hadji Kalla Kendari Branch. This is because every dimension used to measure brand image is a factor that can determine purchasing decisions. So if employees show a good brand image, then customers will show increased purchasesABSTRAKHasil penelitian menunjukkan bahwa citra merek memiliki hubungan yang positif dengan keputusan pembelian pada PT. Hadji Kalla Cabang Kendari. Semakin baik citra merek yang dimiliki oleh produk, maka semakin tinggi pula keputusan pembelian oleh pelanggan pada PT. Hadji Kalla Cabang Kendari. Hal ini disebabkan karena setiap dimensi yang digunakan untuk mengukur citra merek merupakan faktor yang dapat menentukan keputusan pembelian. Sehingga apabila pegawai menunjukkan citra merek yang baik, maka pelanggan akan menunjukkan meningkatkan pembelian.

Keywords

Collaboration network of the authors

40 authors · 96 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown7
Arifin UthaUniversitas Halu Oleo6
Muh. YusufUniversitas Halu Oleo5
Asriani AsrianiUniversitas Halu Oleo5
Jamal BakeAffiliation unknown5
Liwaul LiwaulUniversitas Halu Oleo4
Muh AmirUniversitas Halu Oleo4
Candra Puspita NingtyasAffiliation unknown3
Muh NasirUniversitas Halu Oleo3
Gunawan GunawanAffiliation unknown3
Rahman TandiAffiliation unknown2
Bahtiar BahtiarUniversitas Halu Oleo2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Muhammad AmirUniversitas Halu Oleo2
Muhammad BasriAffiliation unknown2
Adelisna AdelisnaUniversitas Halu Oleo1
Rahman RahmanUniversitas Halu Oleo1
Risky AmeliaUniversitas Halu Oleo1
Arsad ArsadAffiliation unknown1
Prayogi jamaluddin calgovsmuisAffiliation unknown1
Susi Sani FatmawatiAffiliation unknown1
Erwing ErwingUniversitas Halu Oleo1
Suci Meryana MaharaniAffiliation unknown1
Rusli RusliAffiliation unknown1
Fahrudin FahrudinAffiliation unknown1
Rekha Adji PratamaAffiliation unknown1
Kartika Dwi SuryaningrumAffiliation unknown1
Riskha Amalia BaharAffiliation unknown1
Faturachman Alputra SudirmanUniversitas Halu Oleo1
Muhammad Nikmat JoharAffiliation unknown1
Wa Ode SrijunaAffiliation unknown1
La Ode JamilAffiliation unknown1
Andi WirdayaniAffiliation unknown1
La RahimAffiliation unknown1
Hardiansyah HardiansyahAffiliation unknown1
Wa Ode YusniarInstitut Agama Islam Negeri Kendari1
Sitti RahmiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA PADA PT. HADJI KALLA CABANG KENDARI</dc:title>
	<dc:creator>Nurjanna Razak, Siti Nurjanna Razak</dc:creator>
	<dc:creator>suaib, eka</dc:creator>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Brand Image, Purchase Decision</dc:subject>
	<dc:description xml:lang="en-US">The results showed that brand image has a positive relationship with purchasing decisions at PT. Hadji Kalla Kendari Branch. The better the brand image owned by the product, the higher the purchasing decisions by customers at PT. Hadji Kalla Kendari Branch. This is because every dimension used to measure brand image is a factor that can determine purchasing decisions. So if employees show a good brand image, then customers will show increased purchasesABSTRAKHasil penelitian menunjukkan bahwa citra merek memiliki hubungan yang positif dengan keputusan pembelian pada PT. Hadji Kalla Cabang Kendari. Semakin baik citra merek yang dimiliki oleh produk, maka semakin tinggi pula keputusan pembelian oleh pelanggan pada PT. Hadji Kalla Cabang Kendari. Hal ini disebabkan karena setiap dimensi yang digunakan untuk mengukur citra merek merupakan faktor yang dapat menentukan keputusan pembelian. Sehingga apabila pegawai menunjukkan citra merek yang baik, maka pelanggan akan menunjukkan meningkatkan pembelian.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9622</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i1.9622</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis; 233-242</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9622/6824</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Siti Nurjanna Razak Nurjanna Razak, eka suaib, makmur kambolong</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>