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STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN MOBIL PADA DEALER AUTHORISED DAIHATSU PT.MAKASSAR RAYA MOTOR CABANG KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 1 (2016) · pp. 191–203

DOI
10.52423/bujab.v1i1.9617
ISSN
2503-1406
Published
2016-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

Managers, and Financial Managers at PT. Makassar Raya Motor Kendari Branch The population in this study were all consumers at PT. Makassar Raya Motor Branch of Kendari from 2013-2015, amounting to 687 people. Sampling using a purposive sampling technique with a population of 40 samples and determined research informants namely Branch Managers, Sales and 4 customers at PT. Makassar Raya Motor Branch Kendari.In accordance with the results and discussion, the marketing strategy carried out at PT. Makassar Raya Motor Kendari Branch in general can be said to have been good because PT. Makassar Raya Motor Branch Kendari is able to use strategic marketing locations, have types of products, present a good selling price to consumers, as well as communicate marketing to consumers. Although there are still aspects that still need to be improved again, namely the Daihatsu car distribution system from the parent company to PT. Makassar Raya Motor Branch Kendari.Sales made by PT. Makassar Raya Motor Branch Kendari in general can be said to have been good. Because found positive things in sales made such as increased sales, in addition to getting maximum profits, as well as growth in several aspects of the company such as the growth in the number of employees and increased revenue.Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Makassar Raya Motor Cabang Kendari dari tahun 2013-2015 yaitu berjumlah 687 orang. Penarikan sampel menggunakan teknik Purposive Sampling dengan populasi dijadikan sampel yaitu 40 dan ditetapkan informan penelitian yaitu Branch Manajer, Sales Manajer, dan Manajer Keuangan pada PT. Makassar Raya Motor Cabang Kendari serta 4 orang pelanggan pada PT. Makassar Raya Motor Cabang Kendari.Sesuai dengan hasil dan pembahasan, Strategi pemasaran yang dilakukan pada PT. Makassar Raya Motor Cabang Kendari secara umum dapat dikatakan sudah baik karena PT. Makassar Raya Motor Cabang Kendari mampu menggunakan lokasi pemasaran yang strategis, memiliki jenis-jenis produk, menyajikan harga jual yang baik kepada konsumen, serta melakukan komunikasi pemasaran dengan baik keopada konsumen. Walaupun masih ada aspek yang masih perlu ditingkatkan lagi yaitu sistem distribusi mobil Daihatsu dari perusahaan induk ke PT. Makassar Raya Motor Cabang Kendari.Penjualan yang dilakukan oleh PT. Makassar Raya Motor Cabang Kendari secara umum dapat dikatakan sudah baik. Karena ditemukan hal-hal positif dalam penjualan yang dilakukan seperti peningkatan penjualan, selain itu mendapatkan laba yang maksimal, serta terjadi pertumbuhan beberapa aspek perusahaan seperti pertumbuhan jumlah karyawan serta peningkatan pendapatan.

Keywords

Collaboration network of the authors

40 authors · 125 co-authorship links · 22 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Parepare
  • IPB University
  • Institut Agama Islam Negeri Kendari
  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Universitas Islam Negeri Mataram
  • National Research and Innovation Agency
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Makmur KambolongUniversitas Halu Oleo6
Sahrun SahrunAffiliation unknown4
Akhyar AbdullahUniversitas Halu Oleo4
Arifin UthaUniversitas Halu Oleo4
Imam FadlyUniversitas Muhammadiyah Parepare3
Karsadi KarsadiAffiliation unknown3
Sartono SartonoUniversitas Halu Oleo3
Muhammad BasriAffiliation unknown3
Erni QomariyahAffiliation unknown3
Liwaul LiwaulUniversitas Halu Oleo3
La Ode AslimUniversitas Halu Oleo2
Yudhystira ArdinugrahaAffiliation unknown2
Syahri Nehru HusainAffiliation unknown2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Ninik Endang PurwatiAffiliation unknown2
Rahman RahmanAffiliation unknown2
Justawan JustawanAffiliation unknown2
Agus BuonoIPB University1
Irman HermadiIPB University1
Risma RustiyanUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Bahtiar BahtiarUniversitas Islam Negeri Mataram1
Mayang MartriaAffiliation unknown1
Kalsum KalsumAffiliation unknown1
Nuralfiliani NuralfilianiUniversitas Muhammadiyah Parepare1
Muhammad JabirUniversitas Muhammadiyah Parepare1
Nurhatimah HasanAffiliation unknown1
Zulfitrah AnsarUniversitas Muhammadiyah Parepare1
T NurfadilaUniversitas Muhammadiyah Parepare1
Azwar AzwarUniversitas Halu Oleo1
Suriyani BBUniversitas Halu Oleo1
Andi Audia WardanaAffiliation unknown1
Muh Najib HusainAffiliation unknown1
Muh NasirUniversitas Halu Oleo1
Isra IsraAffiliation unknown1
Taufik TaufikNational Research and Innovation Agency1
Jopang JopangUniversitas Halu Oleo1
La Ode Muhammad ElwanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN MOBIL PADA DEALER AUTHORISED DAIHATSU PT.MAKASSAR RAYA MOTOR CABANG KENDARI</dc:title>
	<dc:creator>Wasi, Nur Selo</dc:creator>
	<dc:creator>Mustakim, Mustakim</dc:creator>
	<dc:creator>yusuf, muh</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Marketing Strategy and Sales Volume</dc:subject>
	<dc:description xml:lang="en-US">Managers, and Financial Managers at PT. Makassar Raya Motor Kendari Branch The population in this study were all consumers at PT. Makassar Raya Motor Branch of Kendari from 2013-2015, amounting to 687 people. Sampling using a purposive sampling technique with a population of 40 samples and determined research informants namely Branch Managers, Sales and 4 customers at PT. Makassar Raya Motor Branch Kendari.In accordance with the results and discussion, the marketing strategy carried out at PT. Makassar Raya Motor Kendari Branch in general can be said to have been good because PT. Makassar Raya Motor Branch Kendari is able to use strategic marketing locations, have types of products, present a good selling price to consumers, as well as communicate marketing to consumers. Although there are still aspects that still need to be improved again, namely the Daihatsu car distribution system from the parent company to PT. Makassar Raya Motor Branch Kendari.Sales made by PT. Makassar Raya Motor Branch Kendari in general can be said to have been good. Because found positive things in sales made such as increased sales, in addition to getting maximum profits, as well as growth in several aspects of the company such as the growth in the number of employees and increased revenue.Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Makassar Raya Motor Cabang Kendari dari tahun 2013-2015 yaitu berjumlah 687 orang. Penarikan sampel menggunakan teknik Purposive Sampling dengan populasi dijadikan sampel yaitu 40 dan ditetapkan informan penelitian yaitu Branch Manajer, Sales Manajer, dan Manajer Keuangan pada PT. Makassar Raya Motor Cabang Kendari serta 4 orang pelanggan pada PT. Makassar Raya Motor Cabang Kendari.Sesuai dengan hasil dan pembahasan, Strategi pemasaran yang dilakukan pada PT. Makassar Raya Motor Cabang Kendari secara umum dapat dikatakan sudah baik karena PT. Makassar Raya Motor Cabang Kendari mampu menggunakan lokasi pemasaran yang strategis, memiliki jenis-jenis produk, menyajikan harga jual yang baik kepada konsumen, serta melakukan komunikasi pemasaran dengan baik keopada konsumen. Walaupun masih ada aspek yang masih perlu ditingkatkan lagi yaitu sistem distribusi mobil Daihatsu dari perusahaan induk ke PT. Makassar Raya Motor Cabang Kendari.Penjualan yang dilakukan oleh PT. Makassar Raya Motor Cabang Kendari secara umum dapat dikatakan sudah baik. Karena ditemukan hal-hal positif dalam penjualan yang dilakukan seperti peningkatan penjualan, selain itu mendapatkan laba yang maksimal, serta terjadi pertumbuhan beberapa aspek perusahaan seperti pertumbuhan jumlah karyawan serta peningkatan pendapatan.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Qualytative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9617</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i1.9617</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis; 191-203</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9617/6819</dc:relation>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Nur Selo Wasi, Mustakim Mustakim, muh yusuf</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>