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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA SURYA SWALAYAN KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 5 No. 1 (2020) · pp. 228–236

DOI
10.52423/bujab.v5i1.12632
ISSN
2503-1406
Published
2020-06-21
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This research aims to. know the Effect of Product Quality, Price and Satisfaction on Consumer Loyalty in Surya Swalayan Kendari. The sample in this research is Surya Swalayan Self-service consumers totaling 30 people. By using multiple linear regression analysis methodsBased on the results of statistical calculations, shows that simultaneously product quality, price and satisfaction variables have a positive and significant effect on Customer Loyalty at Surya Swalayan, this means that any changes to product quality, price and satisfaction will have an impact on customer satisfaction, partially product quality positive and significant effect on Customer Loyalty, this means that every change in the product quality variable will have an influence on customer aging at Surya Swalayan, prices partially have a positive and significant effect on Customer Loyalty, this means that any change in price will have an effect on Customer Loyalty at Surya Swalayan and service quality partially has a significant effect on the variable Customer Loyalty at Surya Swalayan. with the sense that every increase in satisfaction made by Surya Swalayan will increase Customer Loyalty.ABSTRAKPenelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk, Harga Dan Kepuasan Terhadap Loyalitas Konsumen Pada Surya swalayan Kendari. sampel pada penelitian ini adalah konsumen Surya swalayan berjumlah 30 orang. Dengan menggunakan alat metode analisis regresi linear berganda. Berdasarkan hasil perhitungan statistik, menunjukkan bahwa secara simultan variabel kualitas produk, harga dan kepuasan berpengaruh positif dan signifikan terhadap Loyalitas Pelangganpada Surya swalayan, hal ini berarti setiap perubahan terhadap kualitas produk, harga dan kepuasan akan berdampak pada kepuaan pelanggan, secara parsial kualitas produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, hal ini berarti setiap perubahan pada variable kualitas produk maka akan memberikan pengaruh terhadap kepuaan pelanggan pada Surya swalayan, harga secara parsial berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, hal ini berarti setiap perubahan pada harga maka akan memebrikan pengaruh terhadap Loyalitas Pelanggan pada Surya swalayan dan kualitas pelayanan secara parsial memiliki pengaruh yang signifikan terhadap variable Loyalitas Pelanggan pada Surya swalayan. dengan artian bahwa setiap peningkatan kepuasan yang dilakukan oleh Surya swalayan maka akan meningkatkan Loyalitas Pelanggan. Kata kunci: Kualitas Produk, Harga Kepuasan, Loyalitas Konsumen

Keywords

Collaboration network of the authors

40 authors · 119 co-authorship links · 14 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Universitas Raharja
  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mustakim MustakimUniversitas Muhammadiyah Parepare6
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari5
Sahrun SahrunAffiliation unknown3
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari3
Abdul KadirUniversitas Halu Oleo3
Ninik Endang PurwatiAffiliation unknown3
Syamsul AlamAffiliation unknown2
Jamal BakeAffiliation unknown2
Arifin UthaUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Musrifa MusrifaAffiliation unknown2
Makmur KambolongUniversitas Halu Oleo2
Faturachman Aputra SudirmanAffiliation unknown1
Elfira Iman SariUniversitas Halu Oleo1
Junian FebrianiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
Nur AzizahUniversitas Raharja1
Sundi KombaAffiliation unknown1
Abdul Salam SahadiaAffiliation unknown1
Wiwik HidayatiState University of Semarang1
Adrian TawaiUniversitas Halu Oleo1
Eriyanti EriyantiAffiliation unknown1
Akhmad SukardiInstitut Agama Islam Negeri Kendari1
Jopang JopangUniversitas Halu Oleo1
Muhamad KamalAffiliation unknown1
Zulfiah LarisuUniversitas Halu Oleo1
Arjuna Muh. AminAffiliation unknown1
Andi Rendy Faudzan MasdinAffiliation unknown1
Fitriana FitrianaAffiliation unknown1
Lisa AndrianiAffiliation unknown1
Muhammad AmirUniversitas Halu Oleo1
Robinus NegaAffiliation unknown1
Clara NellaAffiliation unknown1
Liwaul LiwaulUniversitas Halu Oleo1
Waode Ririn RahwaniAffiliation unknown1
Adrian Tawai TawaiAffiliation unknown1
Rista PebriyantiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA SURYA SWALAYAN KENDARI</dc:title>
	<dc:creator>Altun, Altun</dc:creator>
	<dc:creator>Basri, Muhammad</dc:creator>
	<dc:creator>Abdullah, Akhyar</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Product Quality, Satisfaction Prices, Consumer Loyalty</dc:subject>
	<dc:description xml:lang="en-US">This research aims to. know the Effect of Product Quality, Price and Satisfaction on Consumer Loyalty in Surya Swalayan Kendari. The sample in this research is Surya Swalayan Self-service consumers totaling 30 people. By using multiple linear regression analysis methodsBased on the results of statistical calculations, shows that simultaneously product quality, price and satisfaction variables have a positive and significant effect on Customer Loyalty at Surya Swalayan, this means that any changes to product quality, price and satisfaction will have an impact on customer satisfaction, partially product quality positive and significant effect on Customer Loyalty, this means that every change in the product quality variable will have an influence on customer aging at Surya Swalayan, prices partially have a positive and significant effect on Customer Loyalty, this means that any change in price will have an effect on Customer Loyalty at Surya Swalayan and service quality partially has a significant effect on the variable Customer Loyalty at Surya Swalayan. with the sense that every increase in satisfaction made by Surya Swalayan will increase Customer Loyalty.ABSTRAKPenelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk, Harga Dan Kepuasan Terhadap Loyalitas Konsumen Pada Surya swalayan Kendari. sampel pada penelitian ini adalah konsumen Surya swalayan berjumlah 30 orang. Dengan menggunakan alat metode analisis regresi linear berganda. Berdasarkan  hasil  perhitungan  statistik,  menunjukkan bahwa  secara simultan variabel kualitas produk, harga dan kepuasan berpengaruh positif dan signifikan terhadap Loyalitas Pelangganpada Surya swalayan, hal ini berarti setiap perubahan terhadap kualitas produk, harga dan kepuasan akan berdampak pada kepuaan pelanggan, secara parsial kualitas produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, hal ini berarti setiap perubahan pada variable kualitas produk maka akan memberikan pengaruh terhadap kepuaan pelanggan pada Surya swalayan, harga secara parsial berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, hal ini berarti setiap perubahan pada harga maka akan memebrikan pengaruh terhadap Loyalitas Pelanggan pada Surya swalayan dan kualitas pelayanan secara parsial memiliki pengaruh yang signifikan terhadap variable Loyalitas Pelanggan pada Surya swalayan. dengan artian bahwa setiap peningkatan kepuasan yang dilakukan oleh Surya swalayan maka akan meningkatkan Loyalitas Pelanggan. Kata kunci:  Kualitas Produk, Harga  Kepuasan, Loyalitas Konsumen</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-06-21</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/12632</dc:identifier>
	<dc:identifier>10.52423/bujab.v5i1.12632</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 5, No 1 (2020): Business UHO: Jurnal Administrasi Bisnis; 228-236</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v5i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/12632/8888</dc:relation>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Altun Altun, Muhammad Basri, Akhyar Abdullah</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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