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PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN LIPSTIK PURBASARI DI KOTA KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 3 No. 1 (2018) · pp. 72–81

DOI
10.52423/bujab.v3i1.9598
ISSN
2503-1406
Published
2018-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

The purpose of this study is to determine the effect of product quality on lipstiik purbasari purchase decision and the significance of product quality influence on consumer decisions in purchasing purbasari lipstick. In this study using accidental sampling sampling technique that researchers choose who are members of the population who by chance meet with researchers who are considered to provide the necessary information. The data collection techniques used in this study is to use a questionnaire distributed to the respondents as much as 30 respondents. Product quality positively affects the consumer's decision to purchase a purple lipstick product, hence Hypothesis One (H1) is accepted which states that there is a positive influence. the quality of the product against the purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) stating that there is no positive effect of product quality on purchasing decision lipstick purbasari. The result of the test of sinifikansi shows that the quality of the product partially significantly influence the purchasing decision of lipstick purbasari, so Hypothesis One (H1) accepted that there is significant influence of product quality to purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) there is a significant effect of product quality on purchasing decision of lipstick purbasari.

Keywords

Collaboration network of the authors

40 authors · 153 co-authorship links · 16 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Parepare
  • National Research and Innovation Agency
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown12
Muh. YusufUniversitas Halu Oleo6
Arifin UthaUniversitas Halu Oleo5
Jopang JopangUniversitas Halu Oleo4
Candra Puspita NingtyasAffiliation unknown3
Asriani AsrianiUniversitas Halu Oleo3
Jamal BakeAffiliation unknown3
Muh AmirUniversitas Halu Oleo3
Ninik Endang PurwatiAffiliation unknown3
Mustakim MustakimUniversitas Muhammadiyah Parepare3
Taufik TaufikNational Research and Innovation Agency2
Syamsul AlamAffiliation unknown2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Gunawan GunawanAffiliation unknown2
Muhammad AmirUniversitas Halu Oleo2
Adelisna AdelisnaUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Muhammad BasriAffiliation unknown2
Ilmainar MaunaUniversitas Halu Oleo1
Sartono SartonoUniversitas Halu Oleo1
La Ode AslimUniversitas Halu Oleo1
La Ode Muhammad ElwanAffiliation unknown1
Erni QomariyahAffiliation unknown1
Muh NasirUniversitas Halu Oleo1
Rekha Adji PratamaAffiliation unknown1
Kartika Dwi SuryaningrumAffiliation unknown1
Riskha Amalia BaharAffiliation unknown1
Arrum Puji LestariAffiliation unknown1
Faturachman Alputra SudirmanUniversitas Halu Oleo1
Muhammad Nikmat JoharAffiliation unknown1
Wa Ode SrijunaAffiliation unknown1
Aprilianti ApriliantiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
La Ode JamilAffiliation unknown1
Erlin AryatiAffiliation unknown1
Muhammad Nadzirin NurAffiliation unknown1
Indra LestariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN LIPSTIK PURBASARI DI KOTA KENDARI</dc:title>
	<dc:creator>Asriani, Fanti</dc:creator>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:creator>Liwaul, Liwaul</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Product Quality and Consumer Decision</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study is to determine the effect of product quality on lipstiik purbasari purchase decision and the significance of product quality influence on consumer decisions in purchasing purbasari lipstick. In this study using accidental sampling sampling technique that researchers choose who are members of the population who by chance meet with researchers who are considered to provide the necessary information. The data collection techniques used in this study is to use a questionnaire distributed to the respondents as much as 30 respondents. Product quality positively affects the consumer's decision to purchase a purple lipstick product, hence Hypothesis One (H1) is accepted which states that there is a positive influence. the quality of the product against the purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) stating that there is no positive effect of product quality on purchasing decision lipstick purbasari. The result of the test of sinifikansi shows that the quality of the product partially significantly influence the purchasing decision of lipstick purbasari, so Hypothesis One (H1) accepted that there is significant influence of product quality to purchase decision of lipstick purbasari, and reject Hypothesis Zero (Ho) there is a significant effect of product quality on purchasing decision of lipstick purbasari. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9598</dc:identifier>
	<dc:identifier>10.52423/bujab.v3i1.9598</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 3, No 1 (2018): Business UHO: Jurnal Administrasi Bisnis; 72-81</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9598/6810</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Fanti Asriani, makmur kambolong, Liwaul Liwaul</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>