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PENGARUH IKLAN SHAMPOO PANTENE TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA MAHASISWI FAKULTAS ILMU ADMINISTRASI UNIVERSITAS HALU OLEO)

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 1 (2016) · pp. 158–167

DOI
10.52423/bujab.v1i1.9580
ISSN
2503-1406
Published
2016-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the Pantene Shampoo Adverts positive and significant effect on Consumer Purchase Interest. The independent variable consisted of Pantene Shampoo Ad (X). The dependent variable was Buy Interest (Y). Samples totaling 55 respondents were taken using the Accidental Sampling technique. The analysis used is a simple regression analysis, the result is, Y = 13,118 + 0,677X +3.62655.The results of this study partially amounted to 6,702 with a probability value (significance) of 0,000 0.05 and simultaneous amount of 44,914 with a probability value (significance) of 0,000 0.05, indicating that Pantene Shampoo Ads have a positive and significant effect on Consumer Purchase Interest.ABSTRAK Penelitian ini bertujuan untuk mengetahui Iklan Shampoo Pantene berpengaruh positif dan signifikan terhadap Minat Beli Konsumen. Variabel independent terdiri Iklan Shampoo Pantene (X) Variabel dependent adalah Minat Beli (Y).Sampel berjumlah 55 responden yang diambil dengan menggunakan teknik Accidental Sampling. Analisis yang digunakan adalah analisis regresi sederhana hasilnya yaitu, Y= 13.118 +0,677X +3.62655.Hasil Penelitian ini secara parsial sebesar 6.702 dengan nilai probabilitas (signifikansi) sebesar 0,000 0,05 dan simultan sebesar 44.914 dengan nilai probabilitas (signifikansi) sebesar 0,000 0,05 menunjukkan bahwa Iklan Shampoo Pantene berpengaruh positif dan signifikan terhadap Minat Beli Konsumen.

Keywords

Collaboration network of the authors

40 authors · 104 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Syiah Kuala
  • Indonesia University of Education
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dhian HerdhiansyahAffiliation unknown10
Sahrun SahrunAffiliation unknown7
Muh. YusufUniversitas Halu Oleo5
Liwaul LiwaulUniversitas Halu Oleo5
Muh NasirUniversitas Halu Oleo5
Muh AmirUniversitas Halu Oleo5
Arifin UthaUniversitas Halu Oleo4
Eka SuaibUniversitas Halu Oleo4
Muhammad SyukriUniversitas Syiah Kuala3
Candra Puspita NingtyasAffiliation unknown3
Saidin SaidinUniversitas Halu Oleo2
Wa Ode Srijuna RamayanaAffiliation unknown2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Gunawan GunawanAffiliation unknown2
Jamal BakeAffiliation unknown2
Muhammad AmirUniversitas Halu Oleo2
Adelisna AdelisnaUniversitas Halu Oleo1
Ciang WindasariUniversitas Halu Oleo1
Nuraeni NuraeniUniversitas Halu Oleo1
Ilmainar MaunaUniversitas Halu Oleo1
Amriani YusufAffiliation unknown1
Justawan JustawanAffiliation unknown1
Nur IdaInstitut Agama Islam Negeri Kendari1
Sartono SartonoUniversitas Halu Oleo1
Faisal SaputraAffiliation unknown1
Hasbullah HasbullahUniversitas Halu Oleo1
Najib HusainUniversitas Halu Oleo1
Susi Sani FatmawatiAffiliation unknown1
Erwing ErwingUniversitas Halu Oleo1
La TarifuUniversitas Halu Oleo1
Marlinda MarlindaAffiliation unknown1
Asmunidar AsmunidarAffiliation unknown1
La Ode MustafaAffiliation unknown1
Basriah BasriahAffiliation unknown1
Muslim MuslimIndonesia University of Education1
Aco Nata SaputraAffiliation unknown1
Muhammad Tanzil Aziz RahimallahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH IKLAN SHAMPOO PANTENE TERHADAP  MINAT BELI KONSUMEN (STUDI KASUS PADA  MAHASISWI  FAKULTAS ILMU ADMINISTRASI UNIVERSITAS HALU OLEO)</dc:title>
	<dc:creator>Khairunnisa R, Nadya</dc:creator>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:creator>asriani, asriani</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Television Ads, Consumer Buy Interest</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the Pantene Shampoo Adverts positive and significant effect on Consumer Purchase Interest. The independent variable consisted of Pantene Shampoo Ad (X). The dependent variable was Buy Interest (Y). Samples totaling 55 respondents were taken using the Accidental Sampling technique. The analysis used is a simple regression analysis, the result is, Y = 13,118 + 0,677X +3.62655.The results of this study partially amounted to 6,702 with a probability value (significance) of 0,000 0.05 and simultaneous amount of 44,914 with a probability value (significance) of 0,000 0.05, indicating that Pantene Shampoo Ads have a positive and significant effect on Consumer Purchase Interest.ABSTRAK Penelitian ini bertujuan untuk mengetahui Iklan Shampoo Pantene berpengaruh positif dan signifikan terhadap Minat Beli Konsumen. Variabel independent terdiri Iklan Shampoo Pantene (X) Variabel dependent adalah Minat Beli (Y).Sampel berjumlah 55 responden yang diambil dengan menggunakan teknik Accidental Sampling. Analisis yang digunakan adalah analisis regresi sederhana hasilnya yaitu, Y= 13.118 +0,677X +3.62655.Hasil Penelitian ini secara parsial sebesar 6.702 dengan nilai probabilitas (signifikansi) sebesar 0,000  0,05  dan simultan sebesar 44.914 dengan nilai probabilitas (signifikansi) sebesar 0,000  0,05 menunjukkan bahwa Iklan Shampoo Pantene berpengaruh positif dan signifikan terhadap Minat Beli Konsumen.          </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9580</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i1.9580</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis; 158-167</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9580/6797</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Nadya Khairunnisa R, makmur kambolong, asriani asriani</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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