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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO URBAN SURF KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 397–406

DOI
10.52423/bujab.v1i2.9594
ISSN
2503-1406
Published
2016-11-10
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the effect of product attributes significantly on purchasing decisions on a kendari urban surf shop on a persial basisThe sampling technique used in this study is to use accidental sampling technique as many as 50 consumers of the Urban Surf Shop, with a simple linear regression analysis method with the help of SPSS Statistics 16.0, where hypothesis testing uses the t test (partial).Based on the results of the study indicate that the variable product attributes significantly influence purchasing decisions. Where by proving the value of tcount and ttable. T value = 3.343, while the value of t table = 1.67722 with a probability value = 0.002 0.05. T value = 3.343 t table = 67722, it means that the hypothesis proposed in this study can be accepted. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk secara signifikan terhadap keputusan pembelian pada toko urban surf kendari secara persialTeknik pengambilan sampel yang digunakan dalam penelitian ini adalah menggunakan teknik accidental sampling sebanyak 50 orang konsumen Toko Urban Surf, dengan metode analisis regresi linear sederhana dengan bantuan SPSS Statistic 16.0, dimana pengujian hipotesis menggunakan Uji t (parsial).Berdasarkan hasil penelitian menunjukkan bahwa variabel Atribut produk berpengaruh signifikan terhadap keputusan pembelian. Dimana dengan membuktikan nilai thitung dan ttabel. Nilai thitung = 3,343, sedangkan nilai ttabel = 1,67722 dengan nilai probabilitas = 0,002 0,05. Nilai thitung = 3,343 ttabel = 67722, maka berarti Hipotesis yang diajukan dalam penelitian ini dapat diterima.

Keywords

Collaboration network of the authors

40 authors · 151 co-authorship links · 19 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Indonesia Open University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mustakim MustakimUniversitas Muhammadiyah Parepare7
Jopang JopangUniversitas Halu Oleo6
Makmur KambolongUniversitas Halu Oleo5
Zulfiah LarisuUniversitas Halu Oleo4
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari4
Sahrun SahrunAffiliation unknown3
Eko HariantoIndonesia Open University3
Abdul KadirUniversitas Halu Oleo3
Jamal BakeAffiliation unknown3
Ninik Endang PurwatiAffiliation unknown3
La Ode MustafaAffiliation unknown2
Muhammad YusufUniversitas Halu Oleo2
Adrian TawaiUniversitas Halu Oleo2
Eka SuaibUniversitas Halu Oleo2
Muhammad BasriAffiliation unknown2
Suryani BBAffiliation unknown2
Sartono SartonoUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Muh AmirUniversitas Halu Oleo2
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari2
Muhammad AmirUniversitas Halu Oleo2
Faturachman Aputra SudirmanAffiliation unknown1
Elfira Iman SariUniversitas Halu Oleo1
La Ode Muhammad ElwanUniversitas Halu Oleo1
La TarifuUniversitas Halu Oleo1
Sumadi DillaUniversitas Halu Oleo1
Junian FebrianiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
Marsuki IswandiAffiliation unknown1
Yusuf DaimuAffiliation unknown1
Andi Adha ArsyadAffiliation unknown1
Amalan AmalanAffiliation unknown1
Musjito MusjitoAffiliation unknown1
Gunawan GunawanAffiliation unknown1
Antasari AntasariAffiliation unknown1
Akhyar SujiantoAffiliation unknown1
Alfian MirdamAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO URBAN SURF KENDARI</dc:title>
	<dc:creator>Jusrin, Jusrin</dc:creator>
	<dc:creator>utha, arifin</dc:creator>
	<dc:creator>abdullah, akhyar</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Product Attributes and Purchasing Decisions</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of product attributes significantly on purchasing decisions on a kendari urban surf shop on a persial basisThe sampling technique used in this study is to use accidental sampling technique as many as 50 consumers of the Urban Surf Shop, with a simple linear regression analysis method with the help of SPSS Statistics 16.0, where hypothesis testing uses the t test (partial).Based on the results of the study indicate that the variable product attributes significantly influence purchasing decisions. Where by proving the value of tcount and ttable. T value = 3.343, while the value of t table = 1.67722 with a probability value = 0.002 0.05. T value = 3.343 t table = 67722, it means that the hypothesis proposed in this study can be accepted. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk secara signifikan terhadap keputusan pembelian pada toko urban surf kendari secara persialTeknik pengambilan sampel yang digunakan dalam penelitian ini adalah menggunakan teknik accidental sampling sebanyak 50 orang konsumen Toko Urban Surf, dengan metode analisis regresi linear sederhana dengan bantuan SPSS Statistic 16.0, dimana pengujian hipotesis menggunakan Uji t (parsial).Berdasarkan hasil penelitian menunjukkan bahwa variabel Atribut produk berpengaruh signifikan terhadap keputusan pembelian. Dimana dengan membuktikan nilai thitung dan ttabel. Nilai thitung = 3,343, sedangkan nilai ttabel = 1,67722 dengan nilai probabilitas = 0,002  0,05. Nilai thitung = 3,343  ttabel = 67722, maka berarti Hipotesis yang diajukan dalam penelitian ini dapat diterima. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-11-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9594</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i2.9594</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 2 (2016): Business UHO: Jurnal Administrasi Bisnis; 397-406</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9594/6806</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jusrin Jusrin, arifin utha, akhyar abdullah</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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