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Pengaruh Branding Produk Kacang Mete Terhadap Citra Perusahaan (Studi Pada UD. Mete Mubaraq Lombe Kendari)

Business UHO: Jurnal Administrasi Bisnis · Vol. 3 No. 2 (2018) · pp. 177–191

DOI
10.52423/bujab.v3i2.9436
ISSN
2503-1406
Published
2018-12-18
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

ABSTRACT This study aims to examine how much the influence of cashew product branding on corporate image. The independent variable consists of the branding of cashew nuts (x) and the dependent variable is the corporate image of UD. Cashew Mubaraq Lombe Kendari. The number of research samples was 94 respondents taken using accidental sampling technique. The analysis used is Simple Linear Regression Analysis, the results of the cashew nut product branding has a positive influence on the company's image at UD. Cashew Mubaraq lombe kendari by 35.6% the effect of cashew product branding on the company image that occurred at UD. Cashew Mubaraq Lombe Kendari.This research was conducted by distributing questionnaires to several consumers of UD. Cashew Mubaraq Lombe Kendari by accidental sampling and analysis with simple linear regression. This model emphasizes the effect of cashew product branding on the company's image which results of the analysis are processed using SPSS Version 16The results showed that there was a hypothesis that was tested in this study, namely the branding of cashew nuts. Where the hypothesis is positive and significant effect on the company's image at UD. Cashew Mubaraq Lombe Kendari. The results showed that this research model was acceptable.ABSTRAK Penelitian ini bertujuan menguji seberapa besar Pengaruh Branding Produk Kacang Mete Terhadap Citra Perusahaan. Variabel Independen terdiri dari Branding produk kacang mete(x) dan Variabel dependen adalah citra perusahaan Pada UD. Mete Mubaraq Lombe Kendari. Jumlah sampel penelitian adalah 94 Responden yang diambil dengan menggunakan Teknik Accidental sampling. Analisis yang digunakan adalah Analisis Regresi Linear Sederhana, hasilnya branding produk kacang mete mempunyai pengaruh positif terhadap citra perusahaan pada UD. Mete Mubaraq lombe kendari sebesar 35,6% pengaruh branding produk kacang mete terhadap citra perusahaan yang terjadi di UD. Mete Mubaraq Lombe Kendari.Penelitian ini dilakukan dengan menyebar kuisioner terhadap beberapa konsumen UD. Mete Mubaraq Lombe Kendari secara Accidental sampling dan analisis dengan Regresi Linear Sederhana. Model ini menekankan pada pengaruh branding produk kacang mete terhadap citra perusahaan yang hasil analisisnya di olah dengan menggunakan SPSS Versi 16Hasil penelitian menunjukkan bahwa terdapat hipotesis yang telah diuji dalam penelitian ini yaitu branding produk kacang mete. Di mana hipotesis tersebut berpengaruh positif dan signifikan terhadap citra perusahaan pada UD. Mete Mubaraq Lombe Kendari. Hasil penelitian menunjukan bahwa model penelitian ini dapat diterima.

Keywords

Collaboration network of the authors

40 authors · 132 co-authorship links · 23 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Parepare
  • Institut Agama Islam Negeri Kendari
  • IPB University
  • National Research and Innovation Agency
  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown9
Makmur KambolongUniversitas Halu Oleo5
Jopang JopangUniversitas Halu Oleo4
Akhyar AbdullahUniversitas Halu Oleo4
Arifin UthaUniversitas Halu Oleo4
Ninik Endang PurwatiAffiliation unknown4
Imam FadlyUniversitas Muhammadiyah Parepare3
Muhammad BasriAffiliation unknown3
Erni QomariyahAffiliation unknown3
Taufik TaufikNational Research and Innovation Agency2
Syamsul AlamAffiliation unknown2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Muh. YusufUniversitas Halu Oleo2
Sartono SartonoUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Jamal BakeAffiliation unknown2
Agus BuonoIPB University1
Irman HermadiIPB University1
Risma RustiyanUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Nuralfiliani NuralfilianiUniversitas Muhammadiyah Parepare1
Muhammad JabirUniversitas Muhammadiyah Parepare1
Nurhatimah HasanAffiliation unknown1
Zulfitrah AnsarUniversitas Muhammadiyah Parepare1
T NurfadilaUniversitas Muhammadiyah Parepare1
Adelisna AdelisnaUniversitas Halu Oleo1
Asriani AsrianiUniversitas Halu Oleo1
Ilmainar MaunaUniversitas Halu Oleo1
La Ode AslimUniversitas Halu Oleo1
La Ode Muhammad ElwanAffiliation unknown1
Anti LanduAffiliation unknown1
Arrum Puji LestariAffiliation unknown1
Aprilianti ApriliantiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
Erlin AryatiAffiliation unknown1
Sitti Rahmaniar AbubakarUniversitas Halu Oleo1
Mansyur MAffiliation unknown1
Muhammad Nadzirin NurAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Branding Produk Kacang Mete Terhadap Citra Perusahaan (Studi Pada UD. Mete Mubaraq Lombe Kendari)</dc:title>
	<dc:creator>Asni, Asni</dc:creator>
	<dc:creator>Mustakim, Mustakim</dc:creator>
	<dc:creator>Liwaul, Liwaul</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Company Image; Influence of Branding</dc:subject>
	<dc:description xml:lang="en-US">ABSTRACT This study aims to examine how much the influence of cashew product branding on corporate image. The independent variable consists of the branding of cashew nuts (x) and the dependent variable is the corporate image of UD. Cashew Mubaraq Lombe Kendari. The number of research samples was 94 respondents taken using accidental sampling technique. The analysis used is Simple Linear Regression Analysis, the results of the cashew nut product branding has a positive influence on the company's image at UD. Cashew Mubaraq lombe kendari by 35.6% the effect of cashew product branding on the company image that occurred at UD. Cashew Mubaraq Lombe Kendari.This research was conducted by distributing questionnaires to several consumers of UD. Cashew Mubaraq Lombe Kendari by accidental sampling and analysis with simple linear regression. This model emphasizes the effect of cashew product branding on the company's image which results of the analysis are processed using SPSS Version 16The results showed that there was a hypothesis that was tested in this study, namely the branding of cashew nuts. Where the hypothesis is positive and significant effect on the company's image at UD. Cashew Mubaraq Lombe Kendari. The results showed that this research model was acceptable.ABSTRAK Penelitian ini bertujuan menguji seberapa besar Pengaruh Branding Produk Kacang Mete Terhadap Citra Perusahaan. Variabel Independen terdiri dari Branding produk kacang mete(x) dan Variabel dependen adalah citra perusahaan Pada UD. Mete Mubaraq Lombe Kendari. Jumlah sampel penelitian adalah 94 Responden yang diambil dengan menggunakan Teknik Accidental sampling. Analisis yang digunakan adalah Analisis Regresi Linear Sederhana,  hasilnya branding produk kacang mete mempunyai pengaruh positif terhadap citra perusahaan pada UD. Mete Mubaraq lombe kendari sebesar 35,6% pengaruh branding  produk kacang mete terhadap citra perusahaan yang terjadi di UD. Mete Mubaraq Lombe  Kendari.Penelitian ini dilakukan dengan menyebar kuisioner terhadap beberapa konsumen UD. Mete Mubaraq Lombe Kendari secara Accidental sampling  dan analisis dengan Regresi Linear Sederhana. Model ini menekankan pada pengaruh branding produk kacang mete terhadap citra perusahaan yang hasil analisisnya di olah dengan menggunakan SPSS Versi 16Hasil penelitian menunjukkan bahwa terdapat hipotesis yang telah diuji dalam penelitian ini yaitu branding produk kacang mete. Di mana hipotesis tersebut berpengaruh positif dan signifikan terhadap citra perusahaan pada UD. Mete Mubaraq Lombe Kendari. Hasil penelitian menunjukan bahwa model penelitian ini dapat diterima.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-12-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9436</dc:identifier>
	<dc:identifier>10.52423/bujab.v3i2.9436</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 3, No 2 (2018): Business UHO: Jurnal Administrasi Bisnis; 177-191</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v3i2</dc:source>
	<dc:language>eng</dc:language>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Asni Asni, Mustakim Mustakim, Liwaul Liwaul</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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