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Hubungan Citra Merek (Brand Image) Terhadap Minat Beli Konsumen Sepeda Motor Yamaha Matic New Soul GT (Studi Pada UD. Maju Motor Andunohu Kota Kendari)

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 358–368

DOI
10.52423/bujab.v1i2.9582
ISSN
2503-1406
Published
2016-11-10
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the relationship of brand image on consumer purchase interest in UD. Forward Andunohu Motor Kendari. The problems raised in this study were discussed in a qualitative manner. The sample in this study were consumers at UD. Forward Motor Andunohu Kendari, amounting to 35 people. The results showed that brand image had a positive relationship with consumer buying interest at UD. Forward Andunohu Motor Kendari. The better the brand image owned by the product, the higher buying interest by customers at UD. Forward Motor andunohu Kendari. This is because every dimension used to measure brand image is a factor that can determine buying interest. So if the employee shows a good brand image, then the customer will increase purchases.ABSTRAKPenelitian ini bertujuan untuk mengetahui Hubungan citra merek terhadap Minat Beli konsumen pada UD. Maju Motor Andunohu Kendari. Permasalahan yang dikemukakan dalam penelitian ini dibahas secara deskriftip kualitatip. Sampel dalam penelitian ini adalah konsumen pada UD. Maju Motor Andunohu Kendari yang berjumlah 35 orang. Hasil penelitian menunjukkan bahwa citra merek memiliki hubungan yang positif dengan minat beli konsumen pada UD. Maju Motor Andunohu Kendari. Semakin baik citra merek yang dimiliki oleh produk, maka semakin tinggi pula minat beli oleh pelanggan pada UD. Maju Motor andunohu Kendari. Hal ini disebabkan karena setiap dimensi yang digunakan untuk mengukur citra merek merupakan faktor yang dapat menentukan minat beli. Sehingga apabila pegawai menunjukkan citra merek yang baik, maka pelanggan akan meningkatkan pembelian.

Keywords

Collaboration network of the authors

40 authors · 102 co-authorship links · 11 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Sriwijaya University
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mustakim MustakimUniversitas Muhammadiyah Parepare6
Sahrun SahrunAffiliation unknown6
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari3
Erni QomariyahAffiliation unknown3
Muhammad BasriAffiliation unknown3
Jamal BakeAffiliation unknown3
Arifin UthaUniversitas Halu Oleo3
Liwaul LiwaulUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari2
Makmur KambolongUniversitas Halu Oleo2
Reza Firsandaya MalikSriwijaya University1
Faturachman Aputra SudirmanAffiliation unknown1
Elfira Iman SariUniversitas Halu Oleo1
Hasnia AramiAffiliation unknown1
Onu La OlaAffiliation unknown1
Junian FebrianiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
Achmad Slamet AkuAffiliation unknown1
Hairil A HadiniAffiliation unknown1
Fitriana FitrianaAffiliation unknown1
Muhammad AmirUniversitas Halu Oleo1
Robinus NegaAffiliation unknown1
Clara NellaAffiliation unknown1
Anita KarlinaAffiliation unknown1
Musrifa MusrifaAffiliation unknown1
Lili YanasAffiliation unknown1
Aldin AldinAffiliation unknown1
Fitrah RahmawatiAffiliation unknown1
Idul AhirudinAffiliation unknown1
isran museAffiliation unknown1
Esti MulyawatiAffiliation unknown1
nur ningsihAffiliation unknown1
Putri Mega Almasih HusainAffiliation unknown1
Irmawati IrmawatiAffiliation unknown1
hilman gilang ramadhanAffiliation unknown1
wa yanti wa yantiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Hubungan Citra Merek (Brand Image) Terhadap Minat Beli Konsumen Sepeda Motor Yamaha Matic New Soul GT (Studi Pada UD. Maju Motor Andunohu Kota  Kendari)</dc:title>
	<dc:creator>Hermawan, Hermawan</dc:creator>
	<dc:creator>Abdullah, Akhyar</dc:creator>
	<dc:creator>Purwati, Ninik Endang</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Brand Image, Purchase Interest</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the relationship of brand image on consumer purchase interest in UD. Forward Andunohu Motor Kendari. The problems raised in this study were discussed in a qualitative manner. The sample in this study were consumers at UD. Forward Motor Andunohu Kendari, amounting to 35 people. The results showed that brand image had a positive relationship with consumer buying interest at UD. Forward Andunohu Motor Kendari. The better the brand image owned by the product, the higher buying interest by customers at UD. Forward Motor andunohu Kendari. This is because every dimension used to measure brand image is a factor that can determine buying interest. So if the employee shows a good brand image, then the customer will increase purchases.ABSTRAKPenelitian ini bertujuan untuk mengetahui Hubungan citra merek terhadap Minat Beli konsumen pada UD. Maju Motor Andunohu Kendari. Permasalahan yang dikemukakan dalam penelitian ini dibahas secara deskriftip kualitatip. Sampel dalam penelitian ini adalah konsumen pada UD. Maju Motor Andunohu Kendari yang berjumlah 35 orang. Hasil penelitian menunjukkan bahwa citra merek memiliki hubungan yang positif dengan minat beli konsumen pada UD. Maju Motor Andunohu Kendari. Semakin baik citra merek yang dimiliki oleh produk, maka semakin tinggi pula minat beli oleh pelanggan pada UD. Maju Motor andunohu Kendari. Hal ini disebabkan karena setiap dimensi yang digunakan untuk mengukur citra merek merupakan faktor yang dapat menentukan minat beli. Sehingga apabila pegawai menunjukkan citra merek yang baik, maka pelanggan akan meningkatkan pembelian.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-11-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Qualytative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9582</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i2.9582</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 2 (2016): Business UHO: Jurnal Administrasi Bisnis; 358-368</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9582/6798</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Hermawan Hermawan, Akhyar Abdullah, Ninik Endang Purwati</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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