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PENGARUH RELATIONSHIP MARKETING TERHADAP KEPERCAYAAN NASABAH PADA PT. BANK MUAMALAT INDONESIA Tbk, CABANG KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 1 (2016) · pp. 106–129

DOI
10.52423/bujab.v1i1.9571
ISSN
2503-1406
Published
2016-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the effect of relationship marketing on customer confidence in PT. Bank Muamalat Indonesia Tbk Kendari Branch. The sample in this study are customers who are still active at PT. Bank Muamalat Indonesia Tbk Kendari Branch, totaling 40.The results showed that relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch. The better relationship marketing is done, the higher the customer's trust in the service at PT. Bank Muamalat Indonesia Tbk. Kendari Branch. Based on the results of this study it appears that in general PT. Bank Muamalat Indonesia Tbk. The Kendari branch has carried out relationship marketing well, although there are still some aspects that still need to be improved, such as the smoothness in providing services, and increasing facilities with adequate technology.Partial test results (t test) for relationship marketing variables on customer confidence shows the value of t count = 4.327 with a significance value of 0.002. By using a 0.05 significance level, the significance value is smaller than 0.05, then the hypothesis can be accepted. Therefore, relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch.Penelitian ini bertujuan untuk mengetahui pengaruh relationship marketing terhadap kepercayaan nasabah pada PT. Bank Muamalat Indonesia Tbk Cabang Kendari. Sampel dalam penelitian ini adalah nasabah yang masih aktif pada PT. Bank Muamalat Indonesia Tbk Cabang Kendari yang berjumlah 40.Hasil penelitian menunjukkan bahwa relationship marketing berpengaruh signifikan dengan kepercayaan nasabah pada PT. Bank Muamalat Indonesia Tbk. Cabang Kendari. Semakin baik relationship marketing yang dilakukan, maka semakin tinggi pula kepercayaan nasabah terhadap pelayananS pada PT. Bank Muamalat Indonesia Tbk. Cabang Kendari. Berdasarkan hasil penelitian ini terlihat bahwa pada umumnya PT. Bank Muamalat Indonesia Tbk. Cabang Kendari sudah melaksanakan relationship marketing dengan baik walaupun masih ada beberapa aspek yang masih perlu ditingkatkan lagi seperti kelancaran dalam memberikan pelayanan, dan meningkatkan lagi fasilitas dengan teknologi yang memadai.Hasil uji parsial (uji t) untuk variabel relationship marketing terhadap kepercayaan nasabah menunjukkan nilai t hitung = 4,327 dengan nilai signifikansi 0,002. Dengan menggunakan batas signifikansi 0,05, nilai signifikansi tersebut lebih kecil dari 0,05, maka hipotesis dapat diterima. Oleh karena itu, maka relationship marketing berpengaruh signifikan terhadap kepercayaan nasabah pada PT. Bank Muamalat Indonesia Tbk. Cabang Kendari.

Keywords

Collaboration network of the authors

40 authors · 102 co-authorship links · 9 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mustakim MustakimUniversitas Muhammadiyah Parepare4
Sahrun SahrunAffiliation unknown3
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari3
Muhammad AmirUniversitas Halu Oleo3
Syamsul AlamAffiliation unknown2
Zulfiah LarisuUniversitas Halu Oleo2
Muhammad BasriAffiliation unknown2
Jamal BakeAffiliation unknown2
Arifin UthaUniversitas Halu Oleo2
Ninik Endang PurwatiAffiliation unknown2
Rahman RahmanAffiliation unknown2
Muh AmirUniversitas Halu Oleo2
Abdul KadirUniversitas Halu Oleo2
Faturachman Aputra SudirmanAffiliation unknown1
Elfira Iman SariUniversitas Halu Oleo1
Junian FebrianiAffiliation unknown1
Waode Srijuna RamayanaAffiliation unknown1
Najarudin NajarudinAffiliation unknown1
Andi Izmuwardana ManggabaraniAffiliation unknown1
Rabil IkrarAffiliation unknown1
Edy SarwonoAffiliation unknown1
Fajarullah FajarullahAffiliation unknown1
Basri BasriAffiliation unknown1
Gunawan GunawanAffiliation unknown1
Diah Safitri AbidinAffiliation unknown1
Nina TrisnawatiAffiliation unknown1
Fitriana FitrianaAffiliation unknown1
Robinus NegaAffiliation unknown1
Aminuddin AminuddinInstitut Agama Islam Negeri Kendari1
Clara NellaAffiliation unknown1
Hartina HardiAffiliation unknown1
Musrifa MusrifaAffiliation unknown1
Suryani BBAffiliation unknown1
Niluh Putu Rita P.SAffiliation unknown1
Idul AhirudinAffiliation unknown1
isran museAffiliation unknown1
hilman gilang ramadhanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH RELATIONSHIP MARKETING TERHADAP KEPERCAYAAN NASABAH PADA PT. BANK MUAMALAT INDONESIA Tbk, CABANG KENDARI</dc:title>
	<dc:creator>Yunita, Meriyanti</dc:creator>
	<dc:creator>banga, wempy</dc:creator>
	<dc:creator>abdullah, akhyar</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Relationship marketing, Customer Trust</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of relationship marketing on customer confidence in PT. Bank Muamalat Indonesia Tbk Kendari Branch. The sample in this study are customers who are still active at PT. Bank Muamalat Indonesia Tbk Kendari Branch, totaling 40.The results showed that relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch. The better relationship marketing is done, the higher the customer's trust in the service at PT. Bank Muamalat Indonesia Tbk. Kendari Branch. Based on the results of this study it appears that in general PT. Bank Muamalat Indonesia Tbk. The Kendari branch has carried out relationship marketing well, although there are still some aspects that still need to be improved, such as the smoothness in providing services, and increasing facilities with adequate technology.Partial test results (t test) for relationship marketing variables on customer confidence shows the value of t count = 4.327 with a significance value of 0.002. By using a 0.05 significance level, the significance value is smaller than 0.05, then the hypothesis can be accepted. Therefore, relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch.Penelitian ini bertujuan untuk mengetahui pengaruh relationship marketing terhadap kepercayaan nasabah pada PT. Bank Muamalat Indonesia Tbk Cabang Kendari. Sampel dalam penelitian ini adalah nasabah yang masih aktif pada PT. Bank Muamalat Indonesia Tbk Cabang Kendari yang berjumlah 40.Hasil penelitian menunjukkan bahwa relationship marketing berpengaruh signifikan dengan kepercayaan nasabah pada PT. Bank Muamalat Indonesia Tbk. Cabang Kendari. Semakin baik relationship marketing yang dilakukan, maka semakin tinggi pula kepercayaan nasabah terhadap pelayananS pada PT. Bank Muamalat Indonesia Tbk. Cabang Kendari. Berdasarkan hasil penelitian ini terlihat bahwa pada umumnya PT. Bank Muamalat Indonesia Tbk. Cabang Kendari sudah melaksanakan relationship marketing dengan baik walaupun masih ada beberapa aspek yang masih perlu ditingkatkan lagi seperti kelancaran dalam memberikan pelayanan, dan meningkatkan lagi fasilitas dengan teknologi yang memadai.Hasil uji parsial (uji t) untuk variabel relationship marketing terhadap kepercayaan nasabah menunjukkan nilai t hitung = 4,327 dengan nilai signifikansi 0,002. Dengan menggunakan batas signifikansi 0,05, nilai signifikansi tersebut lebih kecil dari 0,05, maka hipotesis dapat diterima. Oleh karena itu, maka relationship marketing berpengaruh signifikan terhadap kepercayaan nasabah pada PT. Bank Muamalat Indonesia Tbk. Cabang Kendari.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Quantitative</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9571</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i1.9571</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis; 106-129</dc:source>
	<dc:source>2503-1406</dc:source>
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	<dc:language>eng</dc:language>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Meriyanti Yunita, wempy banga, akhyar abdullah</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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