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STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA UD. KEPITING BAHARI DI DESA BONTU-BONTU KECAMATAN TOWEA KABUPATEN MUNA

Business UHO: Jurnal Administrasi Bisnis · Vol. 3 No. 1 (2018) · pp. 135–146

DOI
10.52423/bujab.v3i1.9612
ISSN
2503-1406
Published
2018-04-05
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the marketing strategy to increase sales volumes in the trading business in the village Bontu marine crab-Bontu Towea District of Muna. The research was implemented in November 2017 took place at the business in the village crab-Bontu Bontu Towea District of Muna. The population in this study is determined by purposive businessman crab in the village Bontu-Bontu Towea District of Muna. Analysis of the data used to determine the strategy swot analysis. The results showed that businesses in the village crab-Bontu Bontu Towea District of Muna from the results of the calculation that amounted to Rp 46.200.00, this shows that businesses in Bontu-Bontu crabs have enough strength both in its operations. The suggestion of this research is to strengthen the marketing of crabs and is expected to relevant agencies in order to assist in marketing efforts crab that efforts crab in the village Bontu-Bontu be known by the community and access to capital and financial support to develop their business, crab is expected to entrepreneurs to improve their skills and quality of products in order to carry out the production and marketing activities more efficiently.AbstrakPenelitian ini bertujuan untuk mengetahui strategi pemasaran dalam meningkatkan volume penjualan pada usaha dagang kepiting bahari di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna. Penelitian ini di laksanakan pada bulan November 2017 bertempat pada usaha kepiting di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna. Populasi dalam penelitian ini di tentukan secara purposive yaitu pengusaha kepiting di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna. Analisis data yang digunakan adalah analisis swot guna menentukan strategi. Hasil penelitian menunjukan bahwa usaha kepiting di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna dari hasil nilai perhitungan yaitu berjumlah Rp 46.200.00, hal ini menunjukan bahwa usaha kepiting di Bontu-Bontu mempunyai kekuatan yang cukup baik dalam operasionalnya. Adapun saran dari penelitian ini adalah untuk memperkuat pemasaran kepiting dan diharapkan kepada instansi terkait agar dapat membantu dalam memasarkan produk usaha kepiting agar usaha kepiting yang ada di Desa Bontu-Bontu bisa di kenal secara luas oleh masyarakat dan memperoleh modal dan bantuan finansial untuk mengembangkan usahanya, diharapkan kepada pengusaha kepiting untuk meningkatkan keterampilan dan kualitas produk agar dalam melaksanakan kegiatan produksi dan pemasaran lebih efisien.

Keywords

Collaboration network of the authors

40 authors · 108 co-authorship links · 13 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Parepare
  • Universitas Halu Oleo
  • IPB University
  • Institut Agama Islam Negeri Kendari
  • Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Makmur KambolongUniversitas Halu Oleo8
Liwaul LiwaulUniversitas Halu Oleo7
Akhyar AbdullahUniversitas Halu Oleo7
Ninik Endang PurwatiAffiliation unknown5
Imam FadlyUniversitas Muhammadiyah Parepare3
Arifin UthaUniversitas Halu Oleo3
Erni QomariyahAffiliation unknown3
Muhammad BasriAffiliation unknown2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Aprilia WulandariAffiliation unknown2
Jamal BakeAffiliation unknown2
Sartono SartonoUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Agus BuonoIPB University1
Irman HermadiIPB University1
Risma RustiyanUniversitas Islam Negeri Sultan Syarif Kasim Riau1
Nuralfiliani NuralfilianiUniversitas Muhammadiyah Parepare1
Muhammad JabirUniversitas Muhammadiyah Parepare1
Nurhatimah HasanAffiliation unknown1
Zulfitrah AnsarUniversitas Muhammadiyah Parepare1
T NurfadilaUniversitas Muhammadiyah Parepare1
Riskha Amalia BaharAffiliation unknown1
Ingrid Ayu Lestari AdanAffiliation unknown1
Risky RiswanaAffiliation unknown1
La Ode Muhammad ElwanUniversitas Halu Oleo1
YUDISTA SURYADIRTA TAUFIQAffiliation unknown1
Fitriana FitrianaAffiliation unknown1
Lisa AndrianiAffiliation unknown1
Ahmad Ali NurAffiliation unknown1
Suryani BBAffiliation unknown1
Mesti AsniaAffiliation unknown1
yuli dian nastitiAffiliation unknown1
Idul AhirudinAffiliation unknown1
Muh. Robil AlminAffiliation unknown1
Muh Thamrin GamaAffiliation unknown1
Putri Mega Almasih HusainAffiliation unknown1
Irmawati IrmawatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA UD. KEPITING BAHARI DI DESA BONTU-BONTU KECAMATAN TOWEA KABUPATEN MUNA</dc:title>
	<dc:creator>loko, joko</dc:creator>
	<dc:creator>Mustakim, Mustakim</dc:creator>
	<dc:creator>sahrun, sahrun</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">crab, Business Marketing</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the marketing strategy to increase sales volumes in the trading business in the village Bontu marine crab-Bontu Towea District of Muna. The research was implemented in November 2017 took place at the business in the village crab-Bontu Bontu Towea District of Muna. The population in this study is determined by purposive businessman crab in the village Bontu-Bontu Towea District of Muna. Analysis of the data used to determine the strategy swot analysis. The results showed that businesses in the village crab-Bontu Bontu Towea District of Muna from the results of the calculation that amounted to Rp 46.200.00, this shows that businesses in Bontu-Bontu crabs have enough strength both in its operations. The suggestion of this research is to strengthen the marketing of crabs and is expected to relevant agencies in order to assist in marketing efforts crab that efforts crab in the village Bontu-Bontu be known by the community and access to capital and financial support to develop their business, crab is expected to entrepreneurs to improve their skills and quality of products in order to carry out the production and marketing activities more efficiently.AbstrakPenelitian ini bertujuan untuk mengetahui strategi pemasaran dalam meningkatkan volume penjualan pada usaha dagang kepiting bahari di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna. Penelitian ini di laksanakan pada bulan November 2017 bertempat pada usaha kepiting di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna. Populasi dalam penelitian ini di tentukan secara purposive yaitu pengusaha kepiting di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna. Analisis data yang  digunakan adalah analisis swot guna menentukan strategi. Hasil penelitian menunjukan bahwa usaha kepiting di Desa Bontu-Bontu Kecamatan Towea Kabupaten Muna dari hasil nilai perhitungan yaitu berjumlah Rp 46.200.00, hal ini menunjukan bahwa usaha kepiting di Bontu-Bontu mempunyai kekuatan yang cukup baik dalam operasionalnya. Adapun saran  dari penelitian ini adalah untuk memperkuat pemasaran kepiting dan diharapkan kepada instansi terkait agar dapat membantu dalam memasarkan produk usaha kepiting agar usaha kepiting  yang ada di Desa Bontu-Bontu bisa di kenal secara luas oleh masyarakat dan memperoleh modal dan bantuan finansial  untuk mengembangkan usahanya, diharapkan kepada pengusaha kepiting untuk meningkatkan keterampilan dan kualitas produk agar dalam melaksanakan kegiatan produksi dan pemasaran lebih efisien.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2018-04-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Qualytative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9612</dc:identifier>
	<dc:identifier>10.52423/bujab.v3i1.9612</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 3, No 1 (2018): Business UHO: Jurnal Administrasi Bisnis; 135-146</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9612/6816</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 joko loko, Mustakim Mustakim, sahrun sahrun</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>