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KEPUASAN KONSUMEN PADA OUTLET YAMAHA ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN PT. HASRAT ABADI KABUPATEN KONAWE UTARA

Business UHO: Jurnal Administrasi Bisnis · Vol. 5 No. 1 (2020) · pp. 189–198

DOI
10.52423/bujab.v5i1.12629
ISSN
2503-1406
Published
2020-06-17
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to analyze the service quality in increasing consumer satisfaction at the Yamaha Outlet PT. Hasrat Abadi North Konawe Regency. The informants in this study were employees of Yamaha Outlet PT. Hasrat Abadi North Konawe Regency, as many as 3 people consisting of staff, sales and technicians, as well as 5 consumers. This type of research used in this paper is a type of descriptive research, using a qualitative approach. Data collection uses: observation, interview, and documentation. The results showed that the Yamaha Outlet PT. The desire of Abadi North Konawe Regency in providing services has been maximized based on tangibles (direct evidence), reliability, responsiveness, assurance, and empathy, so as to increase consumer satisfaction.ABSTRAK Penelitian ini bertujuan untuk menganalisis kaulitas pelayanan dalam meningkatkan kepuasan konsumen pada Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara. Adapun informan dalam penelitian ini adalah karyawan Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara, sebanyak 3 orang yang terdiri dari staf, sales dan tekhnisi, serta 5 orang konsumen. Jenis penelitian yang digunakan dalam penulisan ini adalah jenis penelitian deskriptif, dengan menggunakan pendekatan kualitatif. Pengumpulan data menggunakan: observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara dalam memberikan pelayanan telah maksimal berdasarkan dimensi tangibles (bukti langsung), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), dan empathy (empati), sehingga mampu meningkatkan kepuasan konsumen. Kata kunci: Kualitas Pelayanan, Kepuasan Konsumen

Keywords

Collaboration network of the authors

40 authors · 111 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Suhadi SuhadiAffiliation unknown7
La Ode Ali Imran AhmadAffiliation unknown6
Nani YuniarUniversitas Halu Oleo5
Yusuf SabiluUniversitas Halu Oleo3
Lade Albar KalzaUniversitas Halu Oleo3
Elisabeth Yoseph SukariaAffiliation unknown3
Aryuni Salpiana JabarUniversitas Halu Oleo2
Ikrima NurfikriaUniversitas Halu Oleo2
Muh AmirUniversitas Halu Oleo2
Rastika Dwiyanti LiaranAffiliation unknown2
Lisnawaty LisnawatyAffiliation unknown2
Rahim AkaUniversitas Halu Oleo2
Akhyar AbdullahUniversitas Halu Oleo2
Sahrun SahrunAffiliation unknown2
La TarifuUniversitas Halu Oleo1
Laode RolisAffiliation unknown1
H. HafidAffiliation unknown1
S. RahadiAffiliation unknown1
R. AkaAffiliation unknown1
A. A. AnasAffiliation unknown1
S. BaenaAffiliation unknown1
Syam RahadiUniversitas Halu Oleo1
Mansur MansurAffiliation unknown1
A. IndiAffiliation unknown1
Y. YadiAffiliation unknown1
W. KurniawanAffiliation unknown1
La Ode Muhammad Golok JayaUniversitas Halu Oleo1
La Ode Muhamad SulihinUniversitas Halu Oleo1
Amin TundaUniversitas Halu Oleo1
La Ode EfriantoUniversitas Halu Oleo1
Waode LusianaiAffiliation unknown1
Muh NasirUniversitas Halu Oleo1
Nurhikmah Farian NingrumAffiliation unknown1
Muh. YusufUniversitas Halu Oleo1
Rinding RindingAffiliation unknown1
Liwaul LiwaulUniversitas Halu Oleo1
Arrum Puji LestariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">KEPUASAN KONSUMEN PADA OUTLET YAMAHA ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN PT. HASRAT ABADI KABUPATEN KONAWE UTARA</dc:title>
	<dc:creator>Asding, Asding</dc:creator>
	<dc:creator>Rahman, Rahman</dc:creator>
	<dc:creator>Idrus, Sitti Hairani</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Service Quality, Consumer Satisfaction</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze the service quality in increasing consumer satisfaction at the Yamaha Outlet PT. Hasrat Abadi North Konawe Regency. The informants in this study were employees of Yamaha Outlet PT. Hasrat Abadi North Konawe Regency, as many as 3 people consisting of staff, sales and technicians, as well as 5 consumers. This type of research used in this paper is a type of descriptive research, using a qualitative approach. Data collection uses: observation, interview, and documentation. The results showed that the Yamaha Outlet PT. The desire of Abadi North Konawe Regency in providing services has been maximized based on tangibles (direct evidence), reliability, responsiveness, assurance, and empathy, so as to increase consumer satisfaction.ABSTRAK Penelitian ini bertujuan untuk menganalisis kaulitas pelayanan dalam meningkatkan kepuasan konsumen pada Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara. Adapun informan dalam penelitian ini adalah karyawan Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara, sebanyak 3 orang yang terdiri dari staf, sales dan tekhnisi, serta 5 orang konsumen. Jenis penelitian yang digunakan dalam penulisan ini adalah jenis penelitian deskriptif, dengan menggunakan pendekatan kualitatif. Pengumpulan data menggunakan: observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara dalam memberikan pelayanan telah maksimal berdasarkan dimensi tangibles (bukti langsung), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), dan empathy (empati), sehingga mampu meningkatkan kepuasan konsumen. Kata kunci : Kualitas Pelayanan, Kepuasan Konsumen </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-06-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/12629</dc:identifier>
	<dc:identifier>10.52423/bujab.v5i1.12629</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 5, No 1 (2020): Business UHO: Jurnal Administrasi Bisnis; 189-198</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v5i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/12629/8885</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Asding Asding, Rahman Rahman, Sitti Hairani Idrus</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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