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PENGARUH KUALITAS PELAYANAN PEMBELIAN MOTOR YAMAHA DALAM UPAYA MENINGKATKAN KEPUASAN KONSUMEN PADA USAHA DAGANG (UD) MAJU KENDARI

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 460–470

DOI
10.52423/bujab.v1i2.9631
ISSN
2503-1406
Published
2016-11-10
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to determine the Quality of Service Purchase of Yamaha Motor has an effect on increasing customer satisfaction at UD Maju Kendari. The type of data used in this study is in the form of a questionnaire and an interview. The results of the analysis in this discussion are analyzed using inferential statistical analysis. Because the number of independent variables in this study is only one variable, namely Customer Satisfaction as the X variable and the dependent variable as the Y variable, then testing the relationship between variables is used Simple Correlation Analysis (Pearson Product Moment). Which has an Average of (4.44) which is categorized as very high while the Consumer Satisfaction Variable which has an Average Value (4.68) which is categorized as very high so that it can be said that the Influence of the Quality of Servants Given UD Forward Kendari Branch on Consumer Satisfaction has a Very High Impact.ABSTRAKPenelitian ini bertujuan untuk mengetahui Kualitas Pelayanan Pembelian Motor Yamaha berpengaruh peningkatan kepuasan konsumen pada UD Maju Kendari. Jenis data yang di gunakan dalam penelitian ini adalah berupa Koesioner dan Wawancara.Hasil analisis pada pembahasan ini adalah dianalisis dengan mennggunakan analisis statistik inferensial. Karena jumlah variable independen pada penelitian ini hanya satu variable, yaitu Kepuasan Konsumen sebagai variable X dan variabel dependen sebagai variable Y, maka pengujian hubungan antar variabel digunakan analisis Korelasi Sederhana (Pearson Product Moment). Yang Memiliki Rata-Rata yaitu (4,44) yang di kategorikan “sangat tinggi” sedangkan pada Variabel Kepuasan Konsumen Yang Memiliki Nilai Rata-Rata (4,68) yang di kategorikan “sangat tinggi” sehingga dapat Dikatakan Bahwa Pengaruh Kualitas Pelayan Yang Diberikan UD Maju Cabang Kendari atas Kepuasan Konsumen sangat Mempunyai Pengaruh Yang Tinggi.

Keywords

Collaboration network of the authors

40 authors · 122 co-authorship links · 13 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown7
Muh. YusufUniversitas Halu Oleo5
Arifin UthaUniversitas Halu Oleo5
Liwaul LiwaulUniversitas Halu Oleo4
Candra Puspita NingtyasAffiliation unknown4
Akhyar AbdullahUniversitas Halu Oleo4
Jopang JopangUniversitas Halu Oleo3
Muh AmirUniversitas Halu Oleo3
Mustakim MustakimUniversitas Muhammadiyah Parepare3
Asriani AsrianiUniversitas Halu Oleo2
Gunawan GunawanAffiliation unknown2
Jamal BakeAffiliation unknown2
Muhammad AmirUniversitas Halu Oleo2
Erni QomariyahAffiliation unknown2
Rahman RahmanAffiliation unknown2
Agus SusiloAffiliation unknown1
Galuh Wilujeng PuspaAffiliation unknown1
Miftakhul CahyatiAffiliation unknown1
Dodyk PranowoAffiliation unknown1
Sumardona SumardonaInstitut Agama Islam Negeri Kendari1
Sarlinda SarlindaInstitut Agama Islam Negeri Kendari1
Epiyana EpiyanaInstitut Agama Islam Negeri Kendari1
Sarnianti SarniantiInstitut Agama Islam Negeri Kendari1
Adelisna AdelisnaUniversitas Halu Oleo1
Muh NasirUniversitas Halu Oleo1
Rekha Adji PratamaAffiliation unknown1
Kartika Dwi SuryaningrumAffiliation unknown1
Riskha Amalia BaharAffiliation unknown1
Faturachman Alputra SudirmanUniversitas Halu Oleo1
Muhammad Nikmat JoharAffiliation unknown1
Wa Ode SrijunaAffiliation unknown1
La Ode JamilAffiliation unknown1
Kamrin KamrinUniversitas Halu Oleo1
Ruslan MajidUniversitas Halu Oleo1
Megasari SidulaAffiliation unknown1
Risky RiswanaAffiliation unknown1
Nooraini AsrudinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PELAYANAN PEMBELIAN MOTOR YAMAHA DALAM UPAYA MENINGKATKAN KEPUASAN KONSUMEN PADA USAHA DAGANG (UD) MAJU KENDARI</dc:title>
	<dc:creator>Niskawati, Niskawati</dc:creator>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:creator>nurjannah, nurjannah</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Service Quality, Consumer Satisfaction</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the Quality of Service Purchase of Yamaha Motor has an effect on increasing customer satisfaction at UD Maju Kendari. The type of data used in this study is in the form of a questionnaire and an interview. The results of the analysis in this discussion are analyzed using inferential statistical analysis. Because the number of independent variables in this study is only one variable, namely Customer Satisfaction as the X variable and the dependent variable as the Y variable, then testing the relationship between variables is used Simple Correlation Analysis (Pearson Product Moment). Which has an Average of (4.44) which is categorized as very high while the Consumer Satisfaction Variable which has an Average Value (4.68) which is categorized as very high so that it can be said that the Influence of the Quality of Servants Given UD Forward Kendari Branch on Consumer Satisfaction has a Very High Impact.ABSTRAKPenelitian ini bertujuan untuk mengetahui Kualitas Pelayanan Pembelian Motor Yamaha berpengaruh peningkatan kepuasan konsumen pada UD Maju Kendari. Jenis data yang di gunakan dalam penelitian ini adalah berupa Koesioner dan Wawancara.Hasil analisis pada pembahasan ini adalah dianalisis dengan mennggunakan analisis statistik inferensial. Karena jumlah variable independen pada penelitian ini hanya satu variable, yaitu Kepuasan Konsumen sebagai variable X dan variabel dependen sebagai variable Y, maka pengujian hubungan antar variabel digunakan analisis Korelasi Sederhana (Pearson Product Moment). Yang Memiliki Rata-Rata yaitu (4,44) yang di kategorikan “sangat tinggi” sedangkan pada Variabel Kepuasan Konsumen Yang Memiliki Nilai Rata-Rata (4,68) yang di kategorikan “sangat tinggi” sehingga dapat Dikatakan Bahwa Pengaruh Kualitas Pelayan Yang Diberikan UD Maju Cabang Kendari atas Kepuasan Konsumen sangat Mempunyai Pengaruh Yang Tinggi.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-11-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Qualytative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9631</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i2.9631</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 2 (2016): Business UHO: Jurnal Administrasi Bisnis; 460-470</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9631/6831</dc:relation>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Niskawati Niskawati, makmur kambolong, nurjannah nurjannah</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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