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Open access Jurnal

STRATEGI PEMASARAN PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT. BORWITA CITRA PIMA

Business UHO: Jurnal Administrasi Bisnis · Vol. 1 No. 2 (2016) · pp. 278–287

DOI
10.52423/bujab.v1i2.9560
ISSN
2503-1406
Published
2016-11-10
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to describe the product marketing strategy at PT. Borwita Citra Prima Kendari and customer satisfaction at PT. Borwita Citra Prima Kendari. The population in this study were all customers at PT. Borwita Citra Prima Kendari. Sampling using the Purposive Sampling technique with the population used as a sample of 40 and 7 people used as research informants namely Branch Manager, Sales Manager, Logistics Coordinator at PT. Borwita Citra Prima Kendari and 4 customers at PT. Borwita Citra Prima Kendari.In accordance with the results and discussion, the marketing strategy carried out at PT. Borwita Citra Prima Kendari in general can be said to have been good because PT. Borwita Citra Prima Kendari is able to use strategic marketing locations, have types of products, present good selling prices to consumers, as well as carry out good marketing communications to consumers. Although there are still aspects that still need to be improved, namely the product distribution system from the parent company to PT. Borwita Citra Prima Kendari.Customer Satisfaction at PT. Borwita Citra Prima Kendari in general in the satisfying category. Where customers get consistent service, and stable employee service, customers receive clear service, and employees are able to handle customer complaints. Although there are still customers who are quite satisfied with the products and services at PT. Borwita Citra Prima Kendari.ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran produk pada PT. Borwita Citra Prima Kendari dan kepuasan pelanggan pada PT. Borwita Citra Prima Kendari.Populasi dalam penelitian ini adalah seluruh pelanggan pada PT. Borwita Citra Prima Kendari. Penarikan sampel menggunakan teknik Purposive Sampling dengan populasi dijadikan sampel yaitu 40 dan 7 orang dijadikan informan penelitian yaitu Branch Manager, Sales Manager, Koordinator Logistik pada PT. Borwita Citra Prima Kendari serta 4 orang pelanggan pada PT. Borwita Citra Prima Kendari.Sesuai dengan hasil dan pembahasan, strategi pemasaran yang dilakukan pada PT. Borwita Citra Prima Kendari secara umum dapat dikatakan sudah baik karena PT. Borwita Citra Prima Kendari mampu menggunakan lokasi pemasaran yang strategis, memiliki jenis-jenis produk, menyajikan harga jual yang baik kepada konsumen, serta melakukan komunikasi pemasaran dengan baik keopada konsumen. Walaupun masih ada aspek yang masih perlu ditingkatkan lagi yaitu sistem distribusi produk dari perusahaan induk ke PT. Borwita Citra Prima Kendari.Kepuasan Pelanggan pada PT. Borwita Citra Prima Kendari secara umum dalam kategori memuaskan. Dimana pelanggan mendapatkan pelayanan yang konsisten, serta pelayanan karyawan stabil, pelanggan menerima pelayanan yang jelas, dan karyawan mampu menangani keluhan pelanggan. Walaupun masih ada pelanggan yang cukup puas terhadap produk dan pelayanan pada PT. Borwita Citra Prima Kendari.

Keywords

Collaboration network of the authors

40 authors · 140 co-authorship links · 18 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Universitas Muhammadiyah Parepare
  • Universitas Islam Negeri Mataram
  • National Research and Innovation Agency
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown7
Liwaul LiwaulUniversitas Halu Oleo5
Arifin UthaUniversitas Halu Oleo5
Karsadi KarsadiAffiliation unknown3
Candra Puspita NingtyasAffiliation unknown3
Sartono SartonoUniversitas Halu Oleo2
La Ode AslimUniversitas Halu Oleo2
Asriani AsrianiUniversitas Halu Oleo2
Yudhystira ArdinugrahaAffiliation unknown2
Syahri Nehru HusainAffiliation unknown2
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari2
Gunawan GunawanAffiliation unknown2
Jamal BakeAffiliation unknown2
Muhammad AmirUniversitas Halu Oleo2
Muh AmirUniversitas Halu Oleo2
Muh NasirUniversitas Halu Oleo2
Rahman RahmanAffiliation unknown2
Muhammad BasriAffiliation unknown2
Mustakim MustakimUniversitas Muhammadiyah Parepare2
Bahtiar BahtiarUniversitas Islam Negeri Mataram1
Mayang MartriaAffiliation unknown1
Kalsum KalsumAffiliation unknown1
Adelisna AdelisnaUniversitas Halu Oleo1
Azwar AzwarUniversitas Halu Oleo1
Suriyani BBUniversitas Halu Oleo1
Andi Audia WardanaAffiliation unknown1
Muh Najib HusainAffiliation unknown1
Isra IsraAffiliation unknown1
Taufik TaufikNational Research and Innovation Agency1
Jopang JopangUniversitas Halu Oleo1
La Ode Muhammad ElwanAffiliation unknown1
Erni QomariyahAffiliation unknown1
Rinding RindingAffiliation unknown1
Syamsul AlamAffiliation unknown1
Syafril AlrasidAffiliation unknown1
Rekha Adji PratamaAffiliation unknown1
Kartika Dwi SuryaningrumAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGI PEMASARAN PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT. BORWITA CITRA PIMA</dc:title>
	<dc:creator>Maali, Amanah</dc:creator>
	<dc:creator>kambolong, makmur</dc:creator>
	<dc:creator>yusuf, muh</dc:creator>
	<dc:subject xml:lang="en-US">Administrasi Bisnis</dc:subject>
	<dc:subject xml:lang="en-US">Product Marketing, Customer Satisfaction</dc:subject>
	<dc:description xml:lang="en-US">This study aims to describe the product marketing strategy at PT. Borwita Citra Prima Kendari and customer satisfaction at PT. Borwita Citra Prima Kendari. The population in this study were all customers at PT. Borwita Citra Prima Kendari. Sampling using the Purposive Sampling technique with the population used as a sample of 40 and 7 people used as research informants namely Branch Manager, Sales Manager, Logistics Coordinator at PT. Borwita Citra Prima Kendari and 4 customers at PT. Borwita Citra Prima Kendari.In accordance with the results and discussion, the marketing strategy carried out at PT. Borwita Citra Prima Kendari in general can be said to have been good because PT. Borwita Citra Prima Kendari is able to use strategic marketing locations, have types of products, present good selling prices to consumers, as well as carry out good marketing communications to consumers. Although there are still aspects that still need to be improved, namely the product distribution system from the parent company to PT. Borwita Citra Prima Kendari.Customer Satisfaction at PT. Borwita Citra Prima Kendari in general in the satisfying category. Where customers get consistent service, and stable employee service, customers receive clear service, and employees are able to handle customer complaints. Although there are still customers who are quite satisfied with the products and services at PT. Borwita Citra Prima Kendari.ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran produk pada PT. Borwita Citra Prima Kendari dan kepuasan pelanggan pada PT. Borwita Citra Prima Kendari.Populasi dalam penelitian ini adalah seluruh pelanggan pada PT. Borwita Citra Prima Kendari. Penarikan sampel menggunakan teknik Purposive Sampling dengan populasi dijadikan sampel yaitu 40 dan 7 orang dijadikan informan penelitian yaitu Branch Manager, Sales Manager, Koordinator Logistik pada PT. Borwita Citra Prima Kendari serta 4 orang pelanggan pada PT. Borwita Citra Prima Kendari.Sesuai dengan hasil dan pembahasan, strategi pemasaran yang dilakukan pada PT. Borwita Citra Prima Kendari secara umum dapat dikatakan sudah baik karena PT. Borwita Citra Prima Kendari mampu menggunakan lokasi pemasaran yang strategis, memiliki jenis-jenis produk, menyajikan harga jual yang baik kepada konsumen, serta melakukan komunikasi pemasaran dengan baik keopada konsumen. Walaupun masih ada aspek yang masih perlu ditingkatkan lagi yaitu sistem distribusi produk dari perusahaan induk ke PT. Borwita Citra Prima Kendari.Kepuasan Pelanggan pada PT. Borwita Citra Prima Kendari secara umum dalam kategori memuaskan. Dimana pelanggan mendapatkan pelayanan yang konsisten, serta pelayanan karyawan stabil, pelanggan menerima pelayanan yang jelas, dan karyawan mampu menangani keluhan pelanggan. Walaupun masih ada pelanggan yang cukup puas terhadap produk dan pelayanan pada PT. Borwita Citra Prima Kendari.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-11-10</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Qualytative</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9560</dc:identifier>
	<dc:identifier>10.52423/bujab.v1i2.9560</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 1, No 2 (2016): Business UHO: Jurnal Administrasi Bisnis; 278-287</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/9560/6780</dc:relation>
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	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:coverage xml:lang="en-US"></dc:coverage>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Amanah Maali, makmur kambolong, muh yusuf</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
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