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PENGARUH BEAUTY INFLUENCER TASYA FARASYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK PT. PARAGON TECHNOLOGY INNOVATION (Studi Mahasiswa Jurusan Administrasi Bisnis)

Business UHO: Jurnal Administrasi Bisnis · Vol. 8 No. 2 (2024) · pp. 431–442

DOI
10.52423/bujab.v8i2.44813
ISSN
2503-1406
Published
2024-01-08
Publisher
Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by/4.0

Abstract

Dalam penelitian ini penulis iingin mengetahui seberapa besar pengaruh dari beauty influencer tasya farasya terhadap keputusan pembelian produk kosmetik PT. paragon technology innovation (Wardah, Makeover, Emina). Dalam penelitian ini menggunakan metode kuantitatif analisis korelasi, dan pengambilan sampel dilakukan teknik non-probability sampling dengan purposive sampling. Teknik analisis data yang digunakan yaitu regresi linear sederhana dengan menngunakan software IBM SPSS statistic versi 22. Berdasarkan pengujian hipotetis uji t beauty influencer berpengaruh positif atau bersignifikan terhadap keputusan pembelian produk kosmetik PT. paragon technology innovation dalam hal ini dibuktikan dengan nilai t hitung 7,22 t tabel 1,66 nilai signifikan 0,000

Keywords

Collaboration network of the authors

40 authors · 94 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Institut Agama Islam Negeri Kendari
  • Jenderal Soedirman University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sahrun SahrunAffiliation unknown8
Muh. YusufUniversitas Halu Oleo5
Liwaul LiwaulUniversitas Halu Oleo4
Arifin UthaUniversitas Halu Oleo4
Nurjannah NurjannahInstitut Agama Islam Negeri Kendari3
Asriani AsrianiUniversitas Halu Oleo2
Gunawan GunawanAffiliation unknown2
Jamal BakeAffiliation unknown2
Muhammad AmirUniversitas Halu Oleo2
Muh AmirUniversitas Halu Oleo2
Muhammad Andika Putra AbdussamadAffiliation unknown2
Ninik Endang PurwatiAffiliation unknown2
Adelisna AdelisnaUniversitas Halu Oleo1
Muh NasirUniversitas Halu Oleo1
Rekha Adji PratamaAffiliation unknown1
Kartika Dwi SuryaningrumAffiliation unknown1
Riskha Amalia BaharAffiliation unknown1
Faturachman Alputra SudirmanUniversitas Halu Oleo1
Muhammad Nikmat JoharAffiliation unknown1
Wa Ode SrijunaAffiliation unknown1
La Ode JamilAffiliation unknown1
Sumarlin SumarlinUniversitas Halu Oleo1
Amin TundaUniversitas Halu Oleo1
Hamdiansah HamdiansahAffiliation unknown1
Risky RiswanaAffiliation unknown1
Siti NurhayatiJenderal Soedirman University1
Nyoman Ningsih UtamiAffiliation unknown1
La Ode SukdiAffiliation unknown1
Aprilia WulandariAffiliation unknown1
Suci Yanti Ramadani AnwarAffiliation unknown1
Natalya NatalyaAffiliation unknown1
andi nurhidayatAffiliation unknown1
chandra ningtyasAffiliation unknown1
hardiyanto hardiyantoAffiliation unknown1
Fandi Purnayan WuleleAffiliation unknown1
nur ningsihAffiliation unknown1
Muh Maulana AlisyaputraAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/BUSSINESUHO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH BEAUTY  INFLUENCER TASYA FARASYA  TERHADAP KEPUTUSAN  PEMBELIAN PRODUK KOSMETIK  PT. PARAGON TECHNOLOGY INNOVATION (Studi Mahasiswa Jurusan Administrasi Bisnis)</dc:title>
	<dc:creator>Jannah, Miftahul</dc:creator>
	<dc:creator>Kambolong, Makmur</dc:creator>
	<dc:creator>Ningtyas, Candra Puspita</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Beauty Influencer, Keputusan Pembelian</dc:subject>
	<dc:description xml:lang="en-US">Dalam penelitian ini penulis iingin mengetahui seberapa besar pengaruh dari beauty influencer tasya farasya terhadap keputusan pembelian produk kosmetik PT. paragon technology innovation (Wardah, Makeover, Emina). Dalam penelitian ini menggunakan metode kuantitatif analisis korelasi, dan pengambilan sampel dilakukan teknik non-probability sampling dengan purposive sampling. Teknik analisis data yang digunakan yaitu regresi linear sederhana dengan menngunakan software IBM SPSS statistic versi 22. Berdasarkan pengujian  hipotetis uji t beauty influencer berpengaruh positif atau bersignifikan terhadap keputusan pembelian produk kosmetik PT. paragon technology innovation dalam hal ini dibuktikan dengan nilai t hitung 7,22 t tabel 1,66 nilai signifikan 0,000</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-01-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/44813</dc:identifier>
	<dc:identifier>10.52423/bujab.v8i2.44813</dc:identifier>
	<dc:source xml:lang="en-US">Business UHO: Jurnal Administrasi Bisnis; Vol 8, No 2 (2023): Business UHO: Jurnal Administrasi Bisnis; 431-442</dc:source>
	<dc:source>2503-1406</dc:source>
	<dc:source>10.52423/bujab.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/BUSSINESUHO/article/view/44813/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Miftahul Jannah, Makmur Kambolong, Candra Puspita Ningtyas</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>