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Jurnal

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI YANG DIMEDIASI OLEH NILAI PELANGGAN PADA RUMAH MAKAN KAMPUNG BAKAU DI KOTA KENDARI: The Influence Of Service Quality And Product Quality On Purchase Decisions Mediated By Customer Value In Kampung Bakau Restaurants In Kendari City

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 5 No. 2 (2021) · pp. 142–152

DOI
10.33772/jumbo.v5i2.19823
ISSN
2502-4175
Published
2021-08-30
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

AbstractThis study aims to examine and explain 1) the effect of service quality on customer value. 2) the influence of service quality on purchasing decisions. 3) the influence of product quality on customer value. 4) the influence of product quality on purchasing decisions. 5) the influence of customer value on buying decisions. 6) the influence of service quality on purchasing decisions mediated by customer value. 7) the influence of product quality on purchasing decisions mediated by customer value. This type of research is a quantitative approach using survey research methods. The number of samples used in this study were 21 indicators x 5 = 105 samples. The technique used in selecting the sample using accidental sampling technique. The results showed that 1) Service Quality had a positive and significant effect on customer value. 2) Service quality has a positive and significant effect on purchasing decisions. 3) Product quality has a positive and significant effect on customer value. 4) Product quality has a positive and significant effect on purchasing decisions. 5) Customer value has a positive and significant effect on buying decisions. 6) Service quality has a positive and significant effect on purchasing decisions through customer value. 7) Product quality has a positive and significant effect on purchasing decisions through customer value.Keywords: service quality, product quality, customer value, and purchasing decisions.

Keywords

Collaboration network of the authors

40 authors · 135 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Nasional University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asrip PuteraAffiliation unknown2
Hayat YusufAffiliation unknown2
Endro SukotjoAffiliation unknown2
Nurwati NurwatiAffiliation unknown2
Nursaban RommyAffiliation unknown2
Sudirman ZaidAffiliation unknown2
Samdin SamdinAffiliation unknown2
Surni .Affiliation unknown1
Azhar BafadalUniversitas Halu Oleo1
Munirwan ZaniUniversitas Halu Oleo1
Putu ArimbawaAffiliation unknown1
Surni SurniAffiliation unknown1
Yusuf YusufUniversitas Muhammadiyah Kendari1
Jeanet Silky MeitriAffiliation unknown1
Yusuf MontunduAffiliation unknown1
Hendrik IrawanAffiliation unknown1
La Ode Bahana AdamAffiliation unknown1
Zaluddin ZaluddinAffiliation unknown1
Unika Oktaviani DamauAffiliation unknown1
Nurul IttaqullahAffiliation unknown1
Muhamad Raflianto OdeAffiliation unknown1
Laode Asfahyadin AliddinAffiliation unknown1
Abdul Razak YusufAffiliation unknown1
Siti MariatiAffiliation unknown1
Ansir -Affiliation unknown1
Rahmat MadjidAffiliation unknown1
Irmawati IrmawatiAffiliation unknown1
Hartini HartiniAffiliation unknown1
Juharsah JuharsahAffiliation unknown1
Harmi HarmiAffiliation unknown1
S SahidinAffiliation unknown1
W WahyuniAffiliation unknown1
S SuaibAffiliation unknown1
Agus SalimNasional University1
La Ode MustafaAffiliation unknown1
Adrian TawaiUniversitas Halu Oleo1
Dani UmbaraAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI YANG DIMEDIASI OLEH NILAI PELANGGAN PADA RUMAH MAKAN KAMPUNG BAKAU DI KOTA KENDARI: The Influence Of Service Quality And Product Quality On Purchase Decisions Mediated By Customer Value In Kampung Bakau Restaurants In Kendari City</dc:title>
	<dc:creator>Kamaludin, Muhamad Praga</dc:creator>
	<dc:creator>Kamaluddin, Murdjani</dc:creator>
	<dc:creator>Nur, Noval</dc:creator>
	<dc:subject xml:lang="en-US">Keywords: service quality, product quality, customer value, and purchasing decisions</dc:subject>
	<dc:description xml:lang="en-US">AbstractThis study aims to examine and explain 1) the effect of service quality on customer value. 2) the influence of service quality on purchasing decisions. 3) the influence of product quality on customer value. 4) the influence of product quality on purchasing decisions. 5) the influence of customer value on buying decisions. 6) the influence of service quality on purchasing decisions mediated by customer value. 7) the influence of product quality on purchasing decisions mediated by customer value. This type of research is a quantitative approach using survey research methods. The number of samples used in this study were 21 indicators x 5 = 105 samples. The technique used in selecting the sample using accidental sampling technique. The results showed that 1) Service Quality had a positive and significant effect on customer value. 2) Service quality has a positive and significant effect on purchasing decisions. 3) Product quality has a positive and significant effect on customer value. 4) Product quality has a positive and significant effect on purchasing decisions. 5) Customer value has a positive and significant effect on buying decisions. 6) Service quality has a positive and significant effect on purchasing decisions through customer value. 7) Product quality has a positive and significant effect on purchasing decisions through customer value.Keywords: service quality, product quality, customer value, and purchasing decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-08-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/19823</dc:identifier>
	<dc:identifier>10.33772/jumbo.v5i2.19823</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 5, No 2 (2021): Jurnal Jumbo Vol. 5 No.2; 142-152</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/19823/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/downloadSuppFile/19823/3217</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>