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PENGARUH DIMENSI PENGETAHUAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN SITUS ONLINE SHOPEE.CO.ID DI KOTA KENDARI

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 4 No. 1 (2020) · hlm. 19–28

DOI
10.33772/jumbo.v4i1.12206
ISSN
2502-4175
Terbit
2020-05-23
Penerbit
Pascasarjana Universitas Halu Oleo
Bahasa
eng

Abstrak

This study aims to explain and empirically test the effect of the Brand Knowledge Dimensions on Purchasing Decisions of Shopee.Co.Id Online Sites in Kendari City. The sampling technique used is accidental sampling, which is a sample determination technique based on coincidence, ie anyone who accidentally meets a researcher can be used as a sample if it is seen by someone who happens to match the data source. The sample in this study was 96 respondents. The data analysis method used is quantitative descriptive. The analytical tool used is multiple linear regression. The results of this study stated that: simultaneous brand knowledge including brand awareness and brand image significantly influence Purchasing Decisions on Shopee.Co.Id Online Site Customers in Kendari City.

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40 penulis · 115 tautan kepenulisan bersama · 12 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • Universitas Halu Oleo
  • Diponegoro University
  • Tanjungpura University
  • Poltekkes Kemenkes Surabaya
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Siti Nurjanah AhmadUniversitas Halu Oleo3
Wayan MustikaUniversitas Halu Oleo3
Isalman IsalmanUniversitas Halu Oleo2
Eliyanti Agus MokodompitUniversitas Halu Oleo2
Try Sugiyarto SoeparyantoUniversitas Halu Oleo2
Mappa NashrunUniversitas Halu Oleo2
Anafi MinmahddunUniversitas Halu Oleo2
Edward NgiiUniversitas Halu Oleo2
Nursaban Rommy SulemanUniversitas Halu Oleo2
Ida SutianingsihUniversitas Halu Oleo1
Adris Ade PutraUniversitas Halu Oleo1
Alhamra AlhamraUniversitas Halu Oleo1
Farah DzakirahUniversitas Halu Oleo1
Sinarwaty SinarwatyUniversitas Halu Oleo1
Rahmat MadjidUniversitas Halu Oleo1
Yusuf YusufUniversitas Halu Oleo1
Nurul Artika Putri TUniversitas Halu Oleo1
Patwayati PatwayatiUniversitas Halu Oleo1
Farhan Ramdhani IstianandarUniversitas Halu Oleo1
Heriyanto HeriyantoDiponegoro University1
Juharsah JuharsahUniversitas Halu Oleo1
Nurliflillah Rizki KudusAfiliasi tidak diketahui1
Muhammad MasriUniversitas Halu Oleo1
Anggita NatashyaUniversitas Halu Oleo1
Muh. Rivan KohawanUniversitas Halu Oleo1
Hayat YusufUniversitas Halu Oleo1
Sinarwati SinarwatiUniversitas Halu Oleo1
Irma Sri WahyuniUniversitas Halu Oleo1
Sudirman ZaidUniversitas Halu Oleo1
Muh. Adya MandaraUniversitas Halu Oleo1
La WelendoUniversitas Halu Oleo1
Rustam RustamTanjungpura University1
La Ode ResaldiUniversitas Halu Oleo1
Firiah FitriahUniversitas Halu Oleo1
Fitriah FitriahPoltekkes Kemenkes Surabaya1
Muh. Gammar Teja KusumaUniversitas Halu Oleo1
Mustika MustikaUniversitas Halu Oleo1
La Ode Muhamad Nurrakhmad ArsyadUniversitas Halu Oleo1
Muhammad SahidinUniversitas Halu Oleo1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, pertama di-harvest 31 Okt 2026, terakhir terlihat 1 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH DIMENSI PENGETAHUAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN SITUS ONLINE SHOPEE.CO.ID DI KOTA KENDARI</dc:title>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:subject xml:lang="en-US">brand knowledge and purchasing decisions</dc:subject>
	<dc:description xml:lang="en-US">This study aims to explain and empirically test the effect of the Brand Knowledge Dimensions on Purchasing Decisions of Shopee.Co.Id Online Sites in Kendari City. The sampling technique used is accidental sampling, which is a sample determination technique based on coincidence, ie anyone who accidentally meets a researcher can be used as a sample if it is seen by someone who happens to match the data source. The sample in this study was 96 respondents. The data analysis method used is quantitative descriptive. The analytical tool used is multiple linear regression. The results of this study stated that: simultaneous brand knowledge including brand awareness and brand image significantly influence Purchasing Decisions on Shopee.Co.Id Online Site Customers in Kendari City.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-05-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/12206</dc:identifier>
	<dc:identifier>10.33772/jumbo.v4i1.12206</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1; 19-28</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/12206/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>