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KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA PT. SURACO JAYA ABADI MOTOR

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 3 (2019) · pp. 152–161

DOI
10.33772/jumbo.v3i3.11295
ISSN
2502-4175
Published
2019-12-19
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

This study aims to examine and to The Effect of Quality Product and After Sales Service on Purchase Decision of Yamaha Motorcycle, either simultaneously or partially at PT. Suraco Jaya Abadi Motor. The samples used in this research were 75 people with the method using Slovin formula with the number of respondents of 305 people. This research uses Multiple Regression Analysis. Based on the results of data analysis and hypothesis testing, this research shows that the F test results show that Product Quality and After Sales Service simultaneously influence the purchase decision. The result of t test also shows that the variable of product quality partially has positive and significant influence toward the purchase decision. Coefficient of determination of 0.327 which means that the role given by the variables combination of product quality and after sales service toward the purchase decision of 32.70% while the remaining 67.30% was influenced by the other factors which were not examined by the researcher.

Keywords

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7 authors · 8 co-authorship links

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Co-authorOrganisationJoint articles
Lestari LestariAffiliation unknown1
Jannati TangngisaluAffiliation unknown1
Nurul HijriahAffiliation unknown1
La ArapuAffiliation unknown1
Kadir .Affiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA PT. SURACO JAYA ABADI MOTOR</dc:title>
	<dc:creator>Sugiarto, Sigit</dc:creator>
	<dc:creator>Jumady, Edy</dc:creator>
	<dc:subject xml:lang="en-US">product quality; after-sales service; purchase decision.</dc:subject>
	<dc:description xml:lang="en-US">This study aims to examine and to The Effect of Quality Product and After Sales Service on Purchase Decision of Yamaha Motorcycle, either simultaneously or partially at PT. Suraco Jaya Abadi Motor. The samples used in this research were 75 people with the method using Slovin formula with the number of respondents of 305 people. This research uses Multiple Regression Analysis. Based on the results of data analysis and hypothesis testing, this research shows that the F test results show that Product Quality and After Sales Service simultaneously influence the purchase decision. The result of t test also shows that the variable of product quality partially has positive and significant influence toward the purchase decision. Coefficient of determination of 0.327 which means that the role given by the variables combination of product quality and after sales service toward the purchase decision of 32.70% while the remaining 67.30% was influenced by the other factors which were not examined by the researcher.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/11295</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i3.11295</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3; 152-161</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/11295/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/downloadSuppFile/11295/1254</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
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