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PENGARUH KUALITAS LAYANAN DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PEGAWAI NEGERI SIPIL

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 2 (2019) · pp. 170–181

DOI
10.33772/jumbo.v3i2.8552
ISSN
2502-4175
Published
2019-08-15
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

This research intends to find the simultaneous and partial effect of service quality and marketing communication on redit taking decision among PNS at PT. BPD Bank Sultra, Branch Wakatobi. This research is one of explanatory researches, with the population of all civil servants as customers who take multipurpose credits at PT. BPD Bank Sultra, Branch Wakatobi in 2018 with a total 1,849 employees, the sample size was 95 respondents collected by the Slovin method. Then, respondents were taken by accidental sampling. The analytical tool used is multiple regression. The result showed that service quality and marketing communication had significant effects on PNS credit taking decision at PT. BPD Bank Sultra Branch Wakatobi, both simultaneously and partially.Keywords: service quality, marketing communication, purchasing decision

Collaboration network of the authors

28 authors · 95 co-authorship links

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Co-authorOrganisationJoint articles
Nursaban RommyAffiliation unknown2
Patwayati PatwayatiAffiliation unknown2
Nofal NurAffiliation unknown1
La Ode AminudinAffiliation unknown1
Hartini HartiniAffiliation unknown1
Juharsah JuharsahAffiliation unknown1
Harmi HarmiAffiliation unknown1
Rahmat MadjidAffiliation unknown1
Muhammad SyawalAffiliation unknown1
Sudirman ZaidAffiliation unknown1
Samuddin SamuddinAffiliation unknown1
Murdjani KamaluddinAffiliation unknown1
Muhamad Praga KamaludinAffiliation unknown1
Samdin SamdinAffiliation unknown1
Sujartono HasyimAffiliation unknown1
Noval MonaliAffiliation unknown1
Sinarwaty SinarwatyAffiliation unknown1
Hayat YusufAffiliation unknown1
Dedy Takdir SyaifuddinAffiliation unknown1
Abd. Razak YusufAffiliation unknown1
La Ode Man SabdarAffiliation unknown1
Nurwati NurwatiAffiliation unknown1
Handriyani BurAffiliation unknown1
Raifudin RaifudinAffiliation unknown1
Kandrio KandrioAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH  KUALITAS LAYANAN DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT  PEGAWAI NEGERI SIPIL</dc:title>
	<dc:creator>Ahlansyah, Ahlansyah</dc:creator>
	<dc:creator>Bua, Hasanuddin</dc:creator>
	<dc:creator>Nur, Noval</dc:creator>
	<dc:description xml:lang="en-US">This research intends to find the simultaneous and partial effect of service quality and marketing communication on redit taking decision among PNS at PT. BPD Bank Sultra, Branch Wakatobi. This research is one of explanatory researches, with the population of all civil servants as customers who take multipurpose credits at PT. BPD Bank Sultra, Branch Wakatobi in 2018 with a total 1,849 employees, the sample size was 95 respondents collected by the Slovin method. Then, respondents were taken by accidental sampling. The analytical tool used is multiple regression. The result showed that service quality and marketing communication had significant effects on PNS credit taking decision at PT. BPD Bank Sultra Branch Wakatobi, both simultaneously and partially.Keywords: service quality, marketing communication, purchasing decision </dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-08-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8552</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i2.8552</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2; 170-181</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8552/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>