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Jurnal

PENGARUH PEMASARAN HUBUNGAN TERHADAP LOYALITAS NASABAH

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 1 (2019) · pp. 103–113

DOI
10.33772/jumbo.v3i1.8009
ISSN
2502-4175
Published
2019-04-19
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

The purpose of this study was to find out: (1) satisfaction partially affects loyalty. (2) trust partially influences loyalty. (3) commitment partially affects loyalty. (4) satisfaction, trust and commitment simultaneously influence customer loyalty Simpeda Bank Sultra Savings Kolaka Branch. This research is a survey research. The population in this study were customers using the Simpeda Bank Sultra Cabang Kolaka, based on 9108 respondents. The total sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling. Methods of data collection using questionnaires and data analysis using multiple linear regression analysis with the help of SPSS Version 16.0. The results of this study indicate: (1) satisfaction partially has a significant effect on loyalty. (2) trust partially has a significant effect on loyalty. (3) commitment partially has a significant effect on loyalty. (4) satisfaction, trust, and commitment simultaneously have a significant effect on customer loyalty Simpeda Bank Sultra Cabang Kolaka. Keywords: satisfaction, trust, commitment, and loyalty

Collaboration network of the authors

40 authors · 165 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Islam Negeri Ar-Raniry
  • Universitas Muhammadiyah Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Siti Nurjanah AhmadUniversitas Halu Oleo7
La WelendoAffiliation unknown7
Fitriah FitriahUniversitas Islam Negeri Ar-Raniry4
Wayan MustikaAffiliation unknown4
Juharsah JuharsahAffiliation unknown4
Ahmad Syarif SukriUniversitas Halu Oleo3
Isalman IsalmanAffiliation unknown3
Yusuf YusufUniversitas Muhammadiyah Kendari2
Rahmat MadjidAffiliation unknown2
Eliyanti Agus MokodompitAffiliation unknown2
Muh Thahir AzikinAffiliation unknown2
sulha sulhaAffiliation unknown2
Joko RaharjoAffiliation unknown2
Try Sugiyarto SoeparyantoUniversitas Halu Oleo2
Mappa NashrunAffiliation unknown2
Anafi MinmahddunUniversitas Halu Oleo2
Ridwan Syah NuhunUniversitas Halu Oleo2
Baso MursidiAffiliation unknown2
Adris A. PutraAffiliation unknown2
RIdwansyah NuhunAffiliation unknown2
Sriwiyati MahraniAffiliation unknown2
Nursaban Rommy SulemanAffiliation unknown2
Nurwati NurwatiAffiliation unknown2
Nursaban RommyAffiliation unknown2
Samdin SamdinAffiliation unknown2
Hayat YusufAffiliation unknown2
Endro SukotjoAffiliation unknown2
Alida PalilatiAffiliation unknown2
Ida SutianingsihUniversitas Halu Oleo1
Adris Ade PutraUniversitas Halu Oleo1
Alhamra AlhamraUniversitas Halu Oleo1
Farah DzakirahAffiliation unknown1
Sinarwaty SinarwatyAffiliation unknown1
Efi AmsiAffiliation unknown1
Arham ArhamAffiliation unknown1
Muh. TaufikAffiliation unknown1
Nurul Artika Putri TAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH PEMASARAN HUBUNGAN TERHADAP LOYALITAS NASABAH</dc:title>
	<dc:creator>Patandianan, Yelnovatri</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to find out: (1) satisfaction partially affects loyalty. (2) trust partially influences loyalty. (3) commitment partially affects loyalty. (4) satisfaction, trust and commitment simultaneously influence customer loyalty Simpeda Bank Sultra Savings Kolaka Branch. This research is a survey research. The population in this study were customers using the Simpeda Bank Sultra Cabang Kolaka, based on 9108 respondents. The total sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling. Methods of data collection using questionnaires and data analysis using multiple linear regression analysis with the help of SPSS Version 16.0. The results of this study indicate: (1) satisfaction partially has a significant effect on loyalty. (2) trust partially has a significant effect on loyalty. (3) commitment partially has a significant effect on loyalty. (4) satisfaction, trust, and commitment simultaneously have a significant effect on customer loyalty Simpeda Bank Sultra Cabang Kolaka. Keywords: satisfaction, trust, commitment, and loyalty</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-04-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8009</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i1.8009</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1; 103-113</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/8009/5825</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
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