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MAKNA GERAKAN SOSIAL MEME “JOKOWI: THE KING OF LIP SERVICE” PADA AKUN INSTAGRAM BEM UI

Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi · Vol. 6 No. 4 (2021) · pp. 364–382

DOI
10.52423/jikuho.v6i4.19985
ISSN
2527-9173
Published
2021-10-01
Publisher
Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha
Language
eng

Abstract

Along with the development of technology and the emergence of new media, the form of social movement has also developed into not only physical action and mass movements on the street, but it has turned into new kind of actions with more varied forms of movement. such as movement through social media and memes on Instagram. On June 26, 2021, BEM UI through @bemui_official instagram account, had brought up the meme Jokowi: The King of Lip Service which went viral in cyberspace, this meme managed to attract reactions from related parties and also gained a wide response from the public. This study aims to examine the meaning of the socio-political movement of the meme Jokowi: The King of Lip Service uploaded by the BEM UI Instagram account, using an interpretive paradigm and a qualitative-descriptive approach. Ferdinand de Saussure's semiotic theory is used to analyze the case through its main model, the signifier and the signified. The results showed that the meme represented a student social movement to criticize President Jokowi for the inconsistent words, attitudes and policies issued. This inconsistency is shown, among others, in the case of weakening the KPK, the revision of the UU ITE, repressive actions against demonstrators, and the intercept of a lawsuit against the UU Cipta Kerja.Keywords: BEM UI, Social movement, Instagram, Jokowi.

Collaboration network of the authors

12 authors · 17 co-authorship links · 10 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Indonesia Timur
  • University of Indonesia
  • LSPR Institute of Communication and Business
  • Universitas Ahmad Dahlan
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hasrullah HasrullahHasanuddin University2
Agus Surya BaktiHasanuddin University1
Dwia Aries Tina PulubuhuHasanuddin University1
Eriyanto EriyantoUniversity of Indonesia1
Ani NigeriawatiLSPR Institute of Communication and Business1
Joevi RoedyatiAffiliation unknown1
Mitha Mayestika KuenUniversitas Indonesia Timur1
St. ShofiyahUniversitas Indonesia Timur1
Fyan Andinasari KuenUniversitas Indonesia Timur1
Fajar Dwi PutraUniversitas Ahmad Dahlan1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/KOMUNIKASI/oai, first harvested 1 Nov 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">MAKNA GERAKAN SOSIAL MEME “JOKOWI: THE KING OF LIP SERVICE” PADA AKUN INSTAGRAM BEM UI</dc:title>
	<dc:creator>Sibaweh, Nurdin</dc:creator>
	<dc:creator>Cangara, Hafied</dc:creator>
	<dc:description xml:lang="en-US">Along with the development of technology and the emergence of new media, the form of social movement has also developed into not only physical action and mass movements on the street, but it has turned into new kind of actions with more varied forms of movement.  such as movement through social media and memes on Instagram. On June 26, 2021, BEM UI through @bemui_official instagram account, had brought up the meme Jokowi: The King of Lip Service which went viral in cyberspace, this meme managed to attract reactions from related parties and also gained a wide response from the public. This study aims to examine the meaning of the socio-political movement of the meme Jokowi: The King of Lip Service uploaded by the BEM UI Instagram account, using an interpretive paradigm and a qualitative-descriptive approach. Ferdinand de Saussure's semiotic theory is used to analyze the case through its main model, the signifier and the signified. The results showed that the meme represented a student social movement to criticize President Jokowi for the inconsistent words, attitudes and policies issued. This inconsistency is shown, among others, in the case of weakening the KPK, the revision of the UU ITE, repressive actions against demonstrators, and the intercept of a lawsuit against the UU Cipta Kerja.Keywords: BEM UI, Social movement, Instagram, Jokowi.  </dc:description>
	<dc:publisher xml:lang="en-US">Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-10-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/19985</dc:identifier>
	<dc:identifier>10.52423/jikuho.v6i4.19985</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi; Vol 6, No 4 (2021): Edisi Oktober; 364-382</dc:source>
	<dc:source>2527-9173</dc:source>
	<dc:source>10.52423/jikuho.v6i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/KOMUNIKASI/article/view/19985/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 nurdin sibaweh, Hafied Cangara</dc:rights>
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