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The SWOT Analysis of Chicken Eggs Marketing Strategy in Konda District South Konawe Regency During the Covid-19 Pandemic

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo · Vol. 24 No. 1 (2022) · hlm. 76–80

DOI
10.37149/bpsosek.v24i1.24855
ISSN
2656-4270
Terbit
2022-08-19
Penerbit
Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to determine internal factors, external factors and alternative marketing strategies during the Covid-19 pandemic. This research was carried out in Lalowiu Village, Konda District, South Konawe Regency, from August 2021 to April 2022. The object of this research is Livestock Core Business using the case study method. The research analysis used quantitative descriptive analysis and SWOT analysis. The data used in this study are primary data and secondary data. The data collection technique used was interviews and recording. The results showed that the Livestock Core Business internals included transportation equipment, affordable egg prices, sources of capital, and location far from the market. And the external factors of the Livestock Core Business include; having retail customers in several places, being readily accepted in the market, many competitors, expensive feed resources, and road access. The strategy to market broiler eggs, namely the SO strategy, consists of increasing production and expanding and maintaining the existing market. ST strategy consists of increasing product quality and quantity and improving packaging. The WO strategy consists of adding human resources. The WT strategy includes adding partners in nearby cities and making organic feeds.

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Rekan penulisOrganisasiArtikel bersama
Muhammad Aswar LimiUniversitas Halu Oleo11
Lukman YunusUniversitas Halu Oleo9
Azhar BafadalUniversitas Halu Oleo4
Surni SurniUniversitas Halu Oleo4
Lukman YunusAfiliasi tidak diketahui3
Abdul GafaruddinUniversitas Halu Oleo3
La Ode AlwiUniversitas Halu Oleo3
Idrus SalamUniversitas Halu Oleo3
Samsul Alam FykaUniversitas Halu Oleo2
Hartina BatoaUniversitas Halu Oleo2
Putu ArimbawaUniversitas Halu Oleo2
La Ode Kasno ArifUniversitas Halu Oleo2
Rosmawaty RosmawatyUniversitas Halu Oleo2
Putu ArimbawaUniversitas Halu Oleo2
Surni SurniAfiliasi tidak diketahui2
R. Marsuki IswandiUniversitas Halu Oleo2
Mukhtar MukhtarAfiliasi tidak diketahui2
Sitti Aida Adha TaridalaUniversitas Halu Oleo2
Yusriadin YusriadinUniversitas Halu Oleo2
Rosmawaty RosmawatyAfiliasi tidak diketahui2
Salamah SalamahUniversitas Halu Oleo1
Sarinah SarinahAfiliasi tidak diketahui1
La Ode Arfan DeduAfiliasi tidak diketahui1
Reski AmboAfiliasi tidak diketahui1
Dasmin SiduUniversitas Halu Oleo1
Marfuatun MarfuatunUniversitas Halu Oleo1
Ine FausayanaUniversitas Halu Oleo1
Fitri AndrianiUniversitas Halu Oleo1
Nila Yarni SariUniversitas Halu Oleo1
Ni Ketut Hintan AriyaniUniversitas Halu Oleo1
Anna YuniarAfiliasi tidak diketahui1
Bahtiar BahtiarUniversitas Halu Oleo1
Hadi MekuoAfiliasi tidak diketahui1
Megawati MegawatiAfiliasi tidak diketahui1
Rusdin RusdinAfiliasi tidak diketahui1
Legi MuliadiAfiliasi tidak diketahui1
Hartina BatoaAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/sosek/oai, pertama di-harvest 1 Nov 2026, terakhir terlihat 1 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The SWOT Analysis of Chicken Eggs Marketing Strategy in Konda District South Konawe Regency During the Covid-19 Pandemic</dc:title>
	<dc:creator>Al Yasir, Muhammad Fiqram</dc:creator>
	<dc:creator>Bahari, Bahari</dc:creator>
	<dc:creator>Zani, Munirwan</dc:creator>
	<dc:subject xml:lang="en-US">chicken eggs; marketing strategy; SWOT</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine internal factors, external factors and alternative marketing strategies during the Covid-19 pandemic. This research was carried out in Lalowiu Village, Konda District, South Konawe Regency, from August 2021 to April 2022. The object of this research is Livestock Core Business using the case study method. The research analysis used quantitative descriptive analysis and SWOT analysis. The data used in this study are primary data and secondary data. The data collection technique used was interviews and recording. The results showed that the Livestock Core Business internals included transportation equipment, affordable egg prices, sources of capital, and location far from the market. And the external factors of the Livestock Core Business include; having retail customers in several places, being readily accepted in the market, many competitors, expensive feed resources, and road access. The strategy to market broiler eggs, namely the SO strategy, consists of increasing production and expanding and maintaining the existing market. ST strategy consists of increasing product quality and quantity and improving packaging. The WO strategy consists of adding human resources. The WT strategy includes adding partners in nearby cities and making organic feeds.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-08-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/sosek/article/view/24855</dc:identifier>
	<dc:identifier>10.37149/bpsosek.v24i1.24855</dc:identifier>
	<dc:source xml:lang="en-US">Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo; Vol 24, No 1 (2022); 76 - 80</dc:source>
	<dc:source>2656-4270</dc:source>
	<dc:source>10.37149/bpsosek.v24i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/sosek/article/view/24855/pdf</dc:relation>
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	<dc:relation>https://ojs.uho.ac.id/index.php/sosek/article/downloadSuppFile/24855/5212</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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