Strategi Pengembangan Home Industry Serundeng Ubi Jalar Jajanan Aulia di Kabupaten Bungo (Studi Kasus Jajanan Aulia Serundeng Ubi Jalar)

Is, Asnawati; Triyadi, Ari; Fikriman, Fikriman

doi:10.37149/jia.v7i3.26207

Open access Jurnal

Strategi Pengembangan Home Industry Serundeng Ubi Jalar Jajanan Aulia di Kabupaten Bungo (Studi Kasus Jajanan Aulia Serundeng Ubi Jalar)

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 7 No. 3 (2022) · pp. 99–105

DOI: 10.37149/jia.v7i3.26207
ISSN: 2527-273X
Published: 2022-08-05
Publisher: Department of Agribusiness, Halu Oleo University
Language: eng
License: creativecommons.org/licenses/by-sa/4.0

Abstract

Finding out the Home Industry Development Strategy for Serundeng Sweet Potato Snack in the Auliadi Bungo Regency is the study’s goal (Case Study of Snack Aulia Serundeng Sweet Potato). Snack Aulia, Simpang Bebeko Village, Bathin II Babeko District, Bungo Regency served as the site for this study. The study was carried out between 30 February and 25 June 2020. Aulia Snack Serundeng, a company in Bungo Regency, was the subject of the study, which employed direct research to collect responses from one demographic. Using SWOT analysis, a quantitative descriptive analysis method was employed to examine the data provided in this research. The findings demonstrated that Aulia’s Serundeng Snack in Bungo Regency’s business development strategy was to increase the value of investments made in the business operations, establish partnerships with numerous snack food producers, continuously improve the quality of employees, use capital to increase production quality to maintain competitiveness, and increase market share. Maintaining and enhancing product quality in marketplaces like contemporary markets can help you compete with similarly manufactured items. To grow market share and become more well-known, increase advertising and promotions, and Cooperate more closely with owners of food stores or small markets to ensure seamless manufacturing. Introducing new products and using social media to promote them.

Keywords

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14 authors · 28 co-authorship links

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Co-author	Organisation	Joint articles
Asnawati Is Asnawati Is	Affiliation unknown	3
Setiono Setiono	Affiliation unknown	3
Isyaturriyadhah Isyaturriyadhah	Affiliation unknown	2
Wahyu Triani	Affiliation unknown	1
Sugeng Wahono	Affiliation unknown	1
Anjas Hari Laksana Sinaga	Affiliation unknown	1
Firda Kartika	Affiliation unknown	1
Johan Saputra	Affiliation unknown	1
Widuri Susilawati	Affiliation unknown	1
A. Mauladi A. Mauladi	Affiliation unknown	1
Akhayrnis Febrialdi	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, first harvested 1 Nov 2026, last seen 1 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en-US">Strategi Pengembangan Home Industry Serundeng Ubi Jalar Jajanan Aulia di Kabupaten Bungo (Studi Kasus Jajanan Aulia Serundeng Ubi Jalar)</dc:title>
	<dc:creator>Is, Asnawati</dc:creator>
	<dc:creator>Triyadi, Ari</dc:creator>
	<dc:creator>Fikriman, Fikriman</dc:creator>
	<dc:subject xml:lang="en-US">shredded sweet potato; strategy; SWOT</dc:subject>
	<dc:description xml:lang="en-US">Finding out the Home Industry Development Strategy for Serundeng Sweet Potato Snack in the Auliadi Bungo Regency is the study’s goal (Case Study of Snack Aulia Serundeng Sweet Potato). Snack Aulia, Simpang Bebeko Village, Bathin II Babeko District, Bungo Regency served as the site for this study. The study was carried out between 30 February and 25 June 2020. Aulia Snack Serundeng, a company in Bungo Regency, was the subject of the study, which employed direct research to collect responses from one demographic. Using SWOT analysis, a quantitative descriptive analysis method was employed to examine the data provided in this research. The findings demonstrated that Aulia’s Serundeng Snack in Bungo Regency’s business development strategy was to increase the value of investments made in the business operations, establish partnerships with numerous snack food producers, continuously improve the quality of employees, use capital to increase production quality to maintain competitiveness, and increase market share. Maintaining and enhancing product quality in marketplaces like contemporary markets can help you compete with similarly manufactured items. To grow market share and become more well-known, increase advertising and promotions, and Cooperate more closely with owners of food stores or small markets to ensure seamless manufacturing. Introducing new products and using social media to promote them.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
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	<dc:date>2022-08-05</dc:date>
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	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/26207</dc:identifier>
	<dc:identifier>10.37149/jia.v7i3.26207</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 7, No 3 (2022); 99 - 105</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v7i3</dc:source>
	<dc:language>eng</dc:language>
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	<dc:rights xml:lang="en-US">Copyright (c) 2022 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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