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Strategi Pemasaran Nanas (Ananas Comosus) di Desa Wonua Morini Kecamatan Sabulakoa Kabupaten Konawe Selatan

JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian · Vol. 4 No. 6 (2019) · hlm. 142–147

DOI
10.33772/jia.v4i6.7924
ISSN
2527-273X
Terbit
2019-11-01
Penerbit
Department of Agribusiness, Halu Oleo University
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This research is motivated by an increase in pineapple production in South Konawe Regency, in 2015 pineapple production reached 2,543 tons, in 2016 pineapple production reached 4,573 tons and in 2017 pineapple production reached 7,126 tons (BPS Southeast Sulawesi 2017). Increasing the production of pineapple requires a good marketing strategy so that pineapple can sell quickly. The research objective was to find out the strengths, weaknesses, opportunities, and threats of pineapple marketing and find out the marketing strategy of pineapple in Wonua Morini Village, Sabulakoa District, South Konawe Regency. Determination of the location of the study was carried out intentionally (purposive) with the consideration that Wonua Morini Village is one of the villages that has quite a lot of pineapple production compared to other villages. The number of respondents of pineapple farmers is 33 farmers. Data analysis using SWOT analysis using the IFE (Internal Factors Evaluation) matrix, EFE Matrix (External Factors Evaluation), and IE (Internal External) Matrix. The results of the study show that the right strategy for marketing pineapple is a growth strategy for concentration diversification.

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  • Universitas Halu Oleo
  • Universitas Jember
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
La Ode AlwiUniversitas Halu Oleo11
Awaluddin HamzahUniversitas Halu Oleo3
Abdi AbdiUniversitas Halu Oleo3
Munirwan ZaniUniversitas Halu Oleo3
La Ode Kasno ArifUniversitas Halu Oleo3
La Ode GeoAfiliasi tidak diketahui3
Muhammad Arief DirgantoroUniversitas Halu Oleo3
Anas NikoyanAfiliasi tidak diketahui2
Hadi SudarmoAfiliasi tidak diketahui2
La Ode Arfan DeduUniversitas Halu Oleo2
Hadi SudarmoUniversitas Halu Oleo2
Laode GeoAfiliasi tidak diketahui2
Muhammad DzulmawanAfiliasi tidak diketahui2
La Ode JabuddinUniversitas Halu Oleo2
Fahria Nadiryati SadimantaraUniversitas Halu Oleo2
Yusran YusranUniversitas Halu Oleo2
Muhammad Aswar LimiUniversitas Halu Oleo1
La Nalefo La NalefoUniversitas Halu Oleo1
Usman RianseUniversitas Halu Oleo1
Weka Gusmiarty AbdullahUniversitas Halu Oleo1
Ine FausayanaUniversitas Halu Oleo1
Ilma Sari Mustaqiyama RianseAfiliasi tidak diketahui1
Grace Onela KambunoUniversitas Halu Oleo1
La Ode KimonAfiliasi tidak diketahui1
Sahindomi BanaUniversitas Halu Oleo1
La GandriUniversitas Halu Oleo1
Lies IndriyaniUniversitas Halu Oleo1
Vivi FitrianiUniversitas Jember1
Wa Kuasa BakaAfiliasi tidak diketahui1
Irfan IdoUniversitas Halu Oleo1
Zulfiana FitriUniversitas Halu Oleo1
Hidrawati HidrawatiUniversitas Halu Oleo1
Anna YuniarAfiliasi tidak diketahui1
Rina AstarikaAfiliasi tidak diketahui1
La Ode Arfan DeduAfiliasi tidak diketahui1
Hartina BatoaAfiliasi tidak diketahui1
Hartatia NurAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JIA/oai, pertama di-harvest 1 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pemasaran Nanas (Ananas Comosus) di Desa Wonua Morini Kecamatan Sabulakoa Kabupaten Konawe Selatan</dc:title>
	<dc:creator>Yudiastini, Kadek</dc:creator>
	<dc:creator>Abdi, Abdi</dc:creator>
	<dc:creator>Gafaruddin, Abdul</dc:creator>
	<dc:subject xml:lang="en-US">Marketing; SWOT Analysis; Pineapple</dc:subject>
	<dc:description xml:lang="en-US">This research is motivated by an increase in pineapple production in South Konawe Regency, in 2015 pineapple production reached 2,543 tons, in 2016 pineapple production reached 4,573 tons and in 2017 pineapple production reached 7,126 tons (BPS Southeast Sulawesi 2017). Increasing the production of pineapple requires a good marketing strategy so that pineapple can sell quickly. The research objective was to find out the strengths, weaknesses, opportunities, and threats of pineapple marketing and find out the marketing strategy of pineapple in Wonua Morini Village, Sabulakoa District, South Konawe Regency. Determination of the location of the study was carried out intentionally (purposive) with the consideration that Wonua Morini Village is one of the villages that has quite a lot of pineapple production compared to other villages. The number of respondents of pineapple farmers is 33 farmers. Data analysis using SWOT analysis using the IFE (Internal Factors Evaluation) matrix, EFE Matrix (External Factors Evaluation), and IE (Internal External) Matrix. The results of the study show that the right strategy for marketing pineapple is a growth strategy for concentration diversification.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Agribusiness, Halu Oleo University</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-11-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JIA/article/view/7924</dc:identifier>
	<dc:identifier>10.33772/jia.v4i6.7924</dc:identifier>
	<dc:source xml:lang="en-US">JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian; Vol 4, No 6 (2019); 142 - 147</dc:source>
	<dc:source>2527-273X</dc:source>
	<dc:source>10.37149/jia.v4i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JIA/article/view/7924/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>