Jurnal SINTA 2
Perancangan User Experience Aplikasi E-Business Pasar Tradisional Dengan Metode Human Centered Design (Studi Kasus: Pasar Oro-Oro Dowo)
Jurnal Teknologi Informasi dan Ilmu Komputer (JTIIK) · Vol. 9 No. 1 (2022) · pp. 163–172
- ISSN
- 2528-6579, 2355-7699
- Published
- 2022-02-07
- Publisher
- Fakultas Ilmu Komputer, Universitas Brawijaya
- Language
- id
Abstract
Penyebaran COVID-19 di Indonesia mengakibatkan penurunan transaksi pada pasar tradisional, hal ini dikarenakan adanya penurunan jumlah pengunjung dan minat beli serta minat beli masyarakat secara luas. Salah satu pasar tradisional yang terdampak adalah Pasar Oro-oro Dowo Kota Malang. Untuk tetap mempertahankan transaksi di pasar, pedagang Pasar Oro-oro Dowo menggunakan aplikasi WhatsApp untuk menawarkan barangnya, selain itu ada pula solusi yang ditawarkan Pemerintah Kota yakni menyediakan sarana untuk jual beli secara online. Namun solusi tersebut belum mampu memberikan pengalaman penggunaan yang mudah serta adanya beberapa fungsi yang masih terpisah dari platform utama membuat solusi tersebut kurang efektif. Oleh karena itu, melalui penelitian ini diusulkan rancangan aplikasi e-business pasar berdasarkan penerapan elemen UX dengan menggunakan pendekatan Human-Centered Design. Hasil dari penelitian berupa tiga prototype yang diujikan kepada tiga kelompok pengguna yakni pembeli, pedagang, dan admin pasar. Pengujian rancangan prototype aplikasi tersebut dilakukan dengan pendekatan usability testing yang mengukur aspek efektivitas, efisiensi dan kepuasan pengguna. Skor efektivitas dari aplikasi pedagang, pembeli dan admin berturut-turut sebesar 100%, 98% dan 100%. Sedangkan skor efisiensi berturut-turut sebesar 100%, 97,03% dan 100%. Dalam pengujian aspek kepuasan pengguna, kuesioner yang digunakan adalah PSSUQ dengan hasil skor sebesar 2,0 pada aplikasi pedagang, 2,15 pada aplikasi pembeli dan 1,11 pada website admin.AbstractA covid-19 pandemic causes the decrease of transactions in the traditional market. This is due to the decrease in the number of visitors and public purchase intention extensively. One of the markets affected is Oro-Oro Dowo Market in Malang City. To maintain the transaction in the market, the sellers in Oro-Oro Dowo Market use the WhatsApp application to offer their items. Moreover, the solution offered by the City Government is by providing a platform for the online transaction. However, the solution has not been able to provide an easy user experience, and several functions that are still separated from the main platform make this solution less effective. Therefore, through this study, the user experience design of the conventional market e-business application using Human-Centered Design is proposed. The results of the study are in the form of three prototypes that are tested to three user groups, buyer, seller, and market admin. The testing for application prototype design is conducted by usability testing approach, which measures the effectiveness, efficiency, and user satisfaction aspects. The effectiveness score of seller, buyer, and admin applications are 100%, 98%, and 100%, respectively. Meanwhile, the efficiency score is 100%, 97.03%, and 100%, respectively. In testing the user satisfaction aspect, the questionnaire used is PSSUQ with a score of 2.0 in seller application, 2.15 in buyer application, and 1.11 in admin website.
Collaboration network of the authors
35 authors · 89 co-authorship links · 16 across different organisations
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- University of Brawijaya
- Politeknik Negeri Malang
- Institut Teknologi Adhi Tama Surabaya
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Fitra Abdurrachman Bachtiar | University of Brawijaya | 3 |
| Fajar Pradana | University of Brawijaya | 3 |
| Buce Trias Hanggara | University of Brawijaya | 2 |
| Sugiyanto Sugiyanto | Institut Teknologi Adhi Tama Surabaya | 1 |
| Mochamad Chandra Saputra | University of Brawijaya | 1 |
| Yhouga Beta Evantio | University of Brawijaya | 1 |
| Dahnial Syauqy | University of Brawijaya | 1 |
| Indrazno Siradjuddin | Politeknik Negeri Malang | 1 |
| Ferdian Ronilaya | Politeknik Negeri Malang | 1 |
| Adhitya Bhawiyuga | University of Brawijaya | 1 |
| Budi Eko Prasetyo | Politeknik Negeri Malang | 1 |
| Sigi Syah Wibowo | Politeknik Negeri Malang | 1 |
| Supriatna Adhisuwignjo | Politeknik Negeri Malang | 1 |
| Intan Yusuf Habibie | University of Brawijaya | 1 |
| Yusi Tyroni Mursityo | University of Brawijaya | 1 |
| Reyhan Ivandi | University of Brawijaya | 1 |
| Kharis Alfian | University of Brawijaya | 1 |
| Issa Arwani | University of Brawijaya | 1 |
| Ghazian Hamdi | University of Brawijaya | 1 |
| Tsania Dzulkarnain | University of Brawijaya | 1 |
| Griscipta Yosefanita | University of Brawijaya | 1 |
| Hanifah Muslimah Az-Zahra | University of Brawijaya | 1 |
| Muhammad Haris Setiawan | University of Brawijaya | 1 |
| Herman Tolle | University of Brawijaya | 1 |
| Asyora Dewi Prabandani | University of Brawijaya | 1 |
| Satrio Hadi Wijoyo | University of Brawijaya | 1 |
| I Putu Ardhika Pranaliwa | University of Brawijaya | 1 |
| Muhammad Ifa Amrillah | University of Brawijaya | 1 |
| Hanifa Putri Rahima | Affiliation unknown | 1 |
| Ferdhy Ihza Armanda | Affiliation unknown | 1 |
| Widhy Hayuhardhika Nugraha Putra | Affiliation unknown | 1 |
| Ferdhy Ihza Armanda | University of Brawijaya | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.