Melola Discovery

← Melola Discovery

Jurnal

Strategi Pengembangan Usaha Olahan Ikan Lomek di Dumai, Riau (Studi Kasus: Usaha Churros Ikan)

ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua · Vol. 4 No. 2 (2022)

DOI
10.31957/acr.v4i2.1925
ISSN
2622-6561, 2685-1865
Published
2022-01-17
Publisher
Cenderawasih University
Language
eng

Abstract

Lomek fish is a typical fish that is often found in the province of Riau, one of which is in Dumai. The stable production of lomek fishery in Dumai makes it necessary to have more management so that the catches obtained by fishermen are not only sold in the form of raw processing, but also in ready-to-sell products. The high potential of fish resources makes several products appear, one of which is churros made from lomek fish. This product diversification is also expected to improve the economy in Dumai City through MSMEs. The purpose of this study is to recommend a fish churros business development strategy using SWOT analysis. The results obtained are fish churros business based on SWOT analysis is in quadrant 1, namely the processing business must carry out aggressive efforts by taking advantage of strengths and opportunities, strategic recommendations that can be carried out are food certification, product registration in delivery services, collaboration and marketing in several markets. place, adding some variety to the taste of the product and providing price promotions to consumersKey Words:Â SWOT;Â Strategy;Â Business;Â Diversiification

Collaboration network of the authors

34 authors · 150 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ervina IndrayaniAffiliation unknown5
Efray WanimboAffiliation unknown5
Lisiard DimaraAffiliation unknown4
Korinus RejauwAffiliation unknown4
Maklon WarpurAffiliation unknown4
John D. KalorAffiliation unknown3
Rosye H.R. TanjungAffiliation unknown3
Popi Ida Laila AyerAffiliation unknown2
Vera K. MandeyAffiliation unknown2
Kristhopolus K. RumbiakAffiliation unknown2
Baigo HamunaAffiliation unknown2
Basa T. RumahorboAffiliation unknown1
Lolita TuhumenaAffiliation unknown1
Octolia TogibasaAffiliation unknown1
Kristhopholus RumbiakAffiliation unknown1
Yunus Y.P. PaulanganAffiliation unknown1
Eduard RaunsayAffiliation unknown1
John Domingus Kalor D KalorAffiliation unknown1
Vera Kostansie MandeyAffiliation unknown1
Tien Nova YenusiAffiliation unknown1
Tyas Dita PramesthyAffiliation unknown1
Kurnia Sada HarahapAffiliation unknown1
John Dominggus KalorAffiliation unknown1
Yaser KrisnafiAffiliation unknown1
Roma Yuli F HutapeaAffiliation unknown1
Mathius TikuAffiliation unknown1
Sony AnwarAffiliation unknown1
Marcelino N. YonasAffiliation unknown1
Khristhoper Aris. A ManaluAffiliation unknown1
Lalu Panji I. AgamawanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.uncen.ac.id/index.php/ACR/oai, first harvested 1 Nov 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Strategi Pengembangan Usaha Olahan Ikan Lomek di Dumai, Riau (Studi Kasus: Usaha Churros Ikan)</dc:title>
	<dc:creator>Shalichaty, Shiffa Febyarandika</dc:creator>
	<dc:creator>Paiki, Kalvin</dc:creator>
	<dc:creator>Mardiah, Ratu Sari</dc:creator>
	<dc:creator>Ratrinia, Putri Wening</dc:creator>
	<dc:description xml:lang="en-US">Lomek fish is a typical fish that is often found in the province of Riau, one of which is in Dumai. The stable production of lomek fishery in Dumai makes it necessary to have more management so that the catches obtained by fishermen are not only sold in the form of raw processing, but also in ready-to-sell products. The high potential of fish resources makes several products appear, one of which is churros made from lomek fish. This product diversification is also expected to improve the economy in Dumai City through MSMEs. The purpose of this study is to recommend a fish churros business development strategy using SWOT analysis. The results obtained are fish churros business based on SWOT analysis is in quadrant 1, namely the processing business must carry out aggressive efforts by taking advantage of strengths and opportunities, strategic recommendations that can be carried out are food certification, product registration in delivery services, collaboration and marketing in several markets. place, adding some variety to the taste of the product and providing price promotions to consumersKey Words: SWOT; Strategy; Business; Diversiification</dc:description>
	<dc:publisher xml:lang="en-US">Cenderawasih University</dc:publisher>
	<dc:date>2022-01-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.uncen.ac.id/index.php/ACR/article/view/1925</dc:identifier>
	<dc:identifier>10.31957/acr.v4i2.1925</dc:identifier>
	<dc:source xml:lang="en-US">ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua; Vol. 4 No. 2 (2021)</dc:source>
	<dc:source xml:lang="id-ID">ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua; Vol 4 No 2 (2021)</dc:source>
	<dc:source>2622-6561</dc:source>
	<dc:source>2685-1865</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.uncen.ac.id/index.php/ACR/article/view/1925/1472</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 ACROPORA: Jurnal Ilmu Kelautan dan Perikanan Papua</dc:rights>
</oai_dc:dc>