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Jurnal

Indonesian Army Strategic Communication Against Social Media Disinformation

JURNAL EKOLOGI BIROKRASI · Vol. 14 No. 1 (2026) · pp. 32–49

DOI
10.31957/jeb.v14i1.5730
ISSN
2654-7864, 2338-705X
Published
2026-04-28
Publisher
Program Doktor Ilmu Sosial Universitas Cenderawasih
Language
eng

Abstract

This study examines the strategic communication practices implemented by the Indonesian Army, particularly through the Military Education and Science Center (Pusdik Pengmilum) under the Army Doctrine, Education, and Training Command (Kodiklatad), in countering disinformation and hoaxes circulating on social media. Employing a qualitative approach, data were collected through in-depth interviews, observations, and document analysis involving communication personnel, instructors, and institutional leaders. The findings reveal that strategic communication is implemented through systematic planning, multi-channel media utilization, audience-centered messaging, and the integration of informative, persuasive, and participatory communication approaches. The institution employs owned media, earned media, and shared media, supported by multimedia content, storytelling, counter-narratives, and digital analytics to enhance audience engagement and strengthen institutional credibility. Communication effectiveness is supported by competent human resources, technological infrastructure, interorganizational collaboration, leadership commitment, organizational learning, and public trust. However, several challenges remain, including the rapid diffusion of misinformation, limited human resources, uneven digital literacy, technological constraints, fragmented audience attention, and declining trust in institutions. Overall, the study demonstrates that strategic communication serves not only as an instrument for information dissemination but also as a mechanism for strengthening digital literacy, safeguarding information integrity, and enhancing organizational resilience against evolving information threats in the digital era.

Keywords

Collaboration network of the authors

40 authors · 149 co-authorship links · 7 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Teknokrat Indonesia
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Adeline SilabanAffiliation unknown3
Paulus G. D. LasmonoAffiliation unknown3
Siti HajarAffiliation unknown2
Damayanti DamayantiUniversitas Teknokrat Indonesia1
Heni SulistianiUniversitas Teknokrat Indonesia1
LM. Fid AksaraUniversitas Halu Oleo1
Muh YaminUniversitas Halu Oleo1
Samsu SamsuInstitut Agama Islam Negeri Kendari1
Abdul Malik AzisInstitut Agama Islam Negeri Kendari1
Irdam RianiUniversitas Halu Oleo1
Samsuddin SamsuddinAffiliation unknown1
Awaluddin AwaluddinAffiliation unknown1
Muis BalubiAffiliation unknown1
Mirnawati FirdausAffiliation unknown1
Nurmut Mainah Nurmut MainahAffiliation unknown1
Yulita Chorolina MangidiAffiliation unknown1
Fadhilah Nur HanifahAffiliation unknown1
Roslindah Daeng SiangUniversitas Halu Oleo1
Sarini YusufUniversitas Halu Oleo1
Eva FebyantiAffiliation unknown1
Paulus G D lasmonoAffiliation unknown1
Dismin KogoyaAffiliation unknown1
Fahira Nurul IchzzaAffiliation unknown1
Adam MujahadaAffiliation unknown1
Rifqah FadhilahAffiliation unknown1
Rolando Gilsan MokunaAffiliation unknown1
Shabri HidayatAffiliation unknown1
Fifni Eunike Angely B.Affiliation unknown1
Gita Alfiani RahmanAffiliation unknown1
Fransisco Hillarian MandeyAffiliation unknown1
Made SantanaAffiliation unknown1
Dewi SafitriAffiliation unknown1
Wisra Alifyardani IhzaAffiliation unknown1
Firdha Annisa DarmawanAffiliation unknown1
Rizkya ChaeratunnisaAffiliation unknown1
Indah PratiwiAffiliation unknown1
Chairul PaotonanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ejournal.uncen.ac.id/index.php/JEB/oai, first harvested 1 Nov 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Indonesian Army Strategic Communication Against Social Media Disinformation</dc:title>
	<dc:creator>Rasdiana, Rasdiana</dc:creator>
	<dc:creator>Sonni, Alem Febri</dc:creator>
	<dc:creator>Akbar, Muhammad</dc:creator>
	<dc:subject xml:lang="en-US">Strategic Communication</dc:subject>
	<dc:subject xml:lang="en-US">Indonesian Army</dc:subject>
	<dc:subject xml:lang="en-US">Social Media</dc:subject>
	<dc:subject xml:lang="en-US">Disinformation</dc:subject>
	<dc:subject xml:lang="en-US">Information Warfare</dc:subject>
	<dc:description xml:lang="en-US">This study examines the strategic communication practices implemented by the Indonesian Army, particularly through the Military Education and Science Center (Pusdik Pengmilum) under the Army Doctrine, Education, and Training Command (Kodiklatad), in countering disinformation and hoaxes circulating on social media. Employing a qualitative approach, data were collected through in-depth interviews, observations, and document analysis involving communication personnel, instructors, and institutional leaders. The findings reveal that strategic communication is implemented through systematic planning, multi-channel media utilization, audience-centered messaging, and the integration of informative, persuasive, and participatory communication approaches. The institution employs owned media, earned media, and shared media, supported by multimedia content, storytelling, counter-narratives, and digital analytics to enhance audience engagement and strengthen institutional credibility. Communication effectiveness is supported by competent human resources, technological infrastructure, interorganizational collaboration, leadership commitment, organizational learning, and public trust. However, several challenges remain, including the rapid diffusion of misinformation, limited human resources, uneven digital literacy, technological constraints, fragmented audience attention, and declining trust in institutions. Overall, the study demonstrates that strategic communication serves not only as an instrument for information dissemination but also as a mechanism for strengthening digital literacy, safeguarding information integrity, and enhancing organizational resilience against evolving information threats in the digital era.</dc:description>
	<dc:publisher xml:lang="en-US">Program Doktor Ilmu Sosial Universitas Cenderawasih</dc:publisher>
	<dc:date>2026-04-28</dc:date>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ejournal.uncen.ac.id/index.php/JEB/article/view/5730</dc:identifier>
	<dc:identifier>10.31957/jeb.v14i1.5730</dc:identifier>
	<dc:source xml:lang="en-US">JURNAL EKOLOGI BIROKRASI; Vol. 14 No. 1 (2026): April 2026; 32-49</dc:source>
	<dc:source xml:lang="id-ID">JURNAL EKOLOGI BIROKRASI; Vol 14 No 1 (2026): April 2026; 32-49</dc:source>
	<dc:source>2654-7864</dc:source>
	<dc:source>2338-705X</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ejournal.uncen.ac.id/index.php/JEB/article/view/5730/3754</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 JURNAL EKOLOGI BIROKRASI</dc:rights>
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