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Media and Boycott Behavior: A Study of News Exposure to the Palestine-Israel Conflict in Indonesia

Media dan Perilaku Boikot: Studi Terpaan Berita Konflik Palestina-Israel di Indonesia

Journal of Peace, Security and Democracy · Vol. 1 No. 1 (2025) · pp. 57–86

DOI
10.63280/jpsd.v1i1.42492
ISSN
3090-515X
Published
2025-01-30
Publisher
Center of Peace, Conflict and Democracy - Hasanuddin University
Language
en
License
creativecommons.org/licenses/by-nc-sa/4.0

Abstract

English

The Palestinian-Israeli conflict that has been ongoing since 1948 has become a global geopolitical issue that has received widespread attention from the international media. The media plays a strategic role as the main source of information that can shape public perception. This study aims to analyze the influence of news exposure of the Palestinian-Israeli conflict on the boycott behavior of pro-Zionist products in Makassar City. Using media cultivation theory conducted with a descriptive quantitative approach on 348 respondents. The results of the regression analysis show that news exposure has a significant influence on boycott behavior with a contribution of 45.1%, while 54.9% is influenced by other factors not studied. Respondents confirmed that news content in the form of photos, videos, and text narratives increased awareness, emotions, and intensity of boycott actions. The findings confirm that the media can mobilize social action based on moral solidarity towards global humanitarian issues. This research recommends the development of more inclusive and adaptive communication policies to respond to evolving social dynamics, especially in efforts to build international solidarity through the media.

Bahasa Indonesia

Konflik Palestina-Israel, berakar dari diaspora Yahudi dan Zionisme, telah memicu pembagian wilayah Palestina sejak 1948. Media memainkan peran penting dalam memberitakan sebuah konflik karena mereka adalah sumber informasi utama bagi masyarakat. Melalui media, masyarakat dapat memperoleh informasi tentang apa yang terjadi di sekitar mereka, termasuk konflik yang sedang terjadi. Penelitian ini bertujuan mengetahui seberapa besar pengaruh terpaan berita konflik palestina-israel terhadap perilaku boikot produk pro-zionis pada masyarakat di Kota Makassar. Teori yang digunakan adalah Teori Kultivasi milik George Gerbner dan didukung dengan teori perilaku terencana milik Icek Ajzen. Sampel berjumlah 348 responden yang ditentukan dengan Rumus Tabel Isaac dan Michael. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif analisis. Data dikumpulkan melalui angket kuesioner. Hasil analisis regresi sederhana menunjukkan bahwa terdapat hubungan yang signifikan antara terpaan berita konflik Palestina-Israel dengan perilaku boikot produk pro-Zionis di Kota Makassar. Berdasarkan perhitungan dengan uji T menyatakan variabel X berpengaruh sebesar 45,1% terhadap variabel Y, sedangkan sisanya 54,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hipotesis yang diajukan diterima dengan dibuktikan nilai T hitung =16,868 > T tabel =1,967. Penelitian ini juga menunjukkan bahwa unggahan berita berupa foto, video, dan teks berperan dalam meningkatkan pengetahuan, emosi, dan Tindakan boikot

Keywords

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Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jpsd/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Media and Boycott Behavior: A Study of News Exposure to the Palestine-Israel Conflict in Indonesia  </dc:title>
	<dc:title xml:lang="id"> Media dan Perilaku Boikot: Studi Terpaan Berita Konflik Palestina-Israel di Indonesia</dc:title>
	<dc:creator xml:lang="en">Qalby, Nur</dc:creator>
	<dc:creator xml:lang="id">Qalby, Nur</dc:creator>
	<dc:creator xml:lang="id">Unde, Andi Alimuddin</dc:creator>
	<dc:subject xml:lang="en">media cultivation</dc:subject>
	<dc:subject xml:lang="en">news exposure</dc:subject>
	<dc:subject xml:lang="en">boycott movement</dc:subject>
	<dc:subject xml:lang="en">palestine-israel conflict</dc:subject>
	<dc:subject xml:lang="id">konflik Palestina-Israel</dc:subject>
	<dc:subject xml:lang="id">kultivasi media</dc:subject>
	<dc:subject xml:lang="id">pengaruh media</dc:subject>
	<dc:subject xml:lang="id">gerakan boikot</dc:subject>
	<dc:description xml:lang="en">



The Palestinian-Israeli conflict that has been ongoing since 1948 has become a global geopolitical issue that has received widespread attention from the international media. The media plays a strategic role as the main source of information that can shape public perception. This study aims to analyze the influence of news exposure of the Palestinian-Israeli conflict on the boycott behavior of pro-Zionist products in Makassar City. Using media cultivation theory conducted with a descriptive quantitative approach on 348 respondents. The results of the regression analysis show that news exposure has a significant influence on boycott behavior with a contribution of 45.1%, while 54.9% is influenced by other factors not studied. Respondents confirmed that news content in the form of photos, videos, and text narratives increased awareness, emotions, and intensity of boycott actions. The findings confirm that the media can mobilize social action based on moral solidarity towards global humanitarian issues. This research recommends the development of more inclusive and adaptive communication policies to respond to evolving social dynamics, especially in efforts to build international solidarity through the media.



</dc:description>
	<dc:description xml:lang="id">Konflik Palestina-Israel, berakar dari diaspora Yahudi dan Zionisme, telah memicu pembagian wilayah Palestina sejak 1948. Media memainkan peran penting dalam memberitakan sebuah konflik karena mereka adalah sumber informasi utama bagi masyarakat. Melalui media, masyarakat dapat memperoleh informasi tentang apa yang terjadi di sekitar mereka, termasuk konflik yang sedang terjadi. Penelitian ini bertujuan mengetahui seberapa besar pengaruh terpaan berita konflik palestina-israel terhadap perilaku boikot produk pro-zionis pada masyarakat di Kota Makassar. Teori yang digunakan adalah Teori Kultivasi milik George Gerbner dan didukung dengan teori perilaku terencana milik Icek Ajzen. Sampel berjumlah 348 responden yang ditentukan dengan Rumus Tabel Isaac dan Michael. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif analisis. Data dikumpulkan melalui angket kuesioner. Hasil analisis regresi sederhana menunjukkan bahwa terdapat hubungan yang signifikan antara terpaan berita konflik Palestina-Israel dengan perilaku boikot produk pro-Zionis di Kota Makassar. Berdasarkan perhitungan dengan uji T menyatakan variabel X berpengaruh sebesar 45,1% terhadap variabel Y, sedangkan sisanya 54,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hipotesis yang diajukan diterima dengan dibuktikan nilai T hitung =16,868 &amp;gt; T tabel =1,967. Penelitian ini juga menunjukkan bahwa unggahan berita berupa foto, video, dan teks berperan dalam meningkatkan pengetahuan, emosi, dan Tindakan boikot</dc:description>
	<dc:publisher xml:lang="en">Center of Peace, Conflict and Democracy - Hasanuddin University</dc:publisher>
	<dc:date>2025-01-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jpsd/article/view/42492</dc:identifier>
	<dc:identifier>10.63280/jpsd.v1i1.42492</dc:identifier>
	<dc:source xml:lang="en">Journal of Peace, Security and Democracy; Vol. 1 No. 1 (2025): January; 57-86</dc:source>
	<dc:source>3090-515X</dc:source>
	<dc:source>10.63280/jpsd.v1i1</dc:source>
	<dc:language>en</dc:language>
	<dc:language>id</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jpsd/article/view/42492/12464</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Nur Qalby, Andi Alimuddin Unde</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
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