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Social Criticism on the Objectification of Women in the NXDE Music Video by (G)I-DLE: A Semiotic Analysis

World Conference on Governance and Social Sciences · Vol. 2 (2024) · hlm. 82–92

DOI
10.31947/wcgss,vol2,44277
ISSN
3026-7218
Terbit
2024-12-30
Penerbit
Faculty of Social and Political Sciences
Bahasa
en
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

This study delves into the representation of social criticism on the objectification of women in the NXDE music video by (G) I-DLE. Utilizing Roland Barthes’ semiotic analysis and Andrea Dworkins’ indicators of female objectification, the study uncovers how specific scenes within the music video critique the stereotypical portrayal of women, including references to iconic figures like Marilyn Monroe, the ‘dumb blonde’ stereotype, and goddesses from Greek mythology. By analyzing the visual elements, such as hairstyles, clothing, and symbolic uses of color, the study reveals the underlying commentary on societal objectification. This study contributes to the discourse on gender representation in popular culture, highlighting the complex interplay between media, gender roles, and feminist ideologies in South Korea’s K-pop industry.

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/wcgss/oai, pertama di-harvest 2 Nov 2026, terakhir terlihat 2 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Social Criticism on the Objectification of Women in the NXDE Music Video by (G)I-DLE: A Semiotic Analysis</dc:title>
	<dc:creator xml:lang="en">Irwadi, Alya Hanifah</dc:creator>
	<dc:creator xml:lang="en">Juwita, Rina</dc:creator>
	<dc:subject xml:lang="en">Social Criticism</dc:subject>
	<dc:subject xml:lang="en">Female Objectification</dc:subject>
	<dc:subject xml:lang="en">Semiotics</dc:subject>
	<dc:subject xml:lang="en">Feminism</dc:subject>
	<dc:subject xml:lang="en">K-pop</dc:subject>
	<dc:description xml:lang="en">This study delves into the representation of social criticism on the objectification of women in the NXDE music video by (G) I-DLE. Utilizing Roland Barthes’ semiotic analysis and Andrea Dworkins’ indicators of female objectification, the study uncovers how specific scenes within the music video critique the stereotypical portrayal of women, including references to iconic figures like Marilyn Monroe, the ‘dumb blonde’ stereotype, and goddesses from Greek mythology. By analyzing the visual elements, such as hairstyles, clothing, and symbolic uses of color, the study reveals the underlying commentary on societal objectification. This study contributes to the discourse on gender representation in popular culture, highlighting the complex interplay between media, gender roles, and feminist ideologies in South Korea’s K-pop industry.</dc:description>
	<dc:publisher xml:lang="en">Faculty of Social and Political Sciences</dc:publisher>
	<dc:date>2024-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/wcgss/article/view/44277</dc:identifier>
	<dc:identifier>10.31947/wcgss,vol2,44277</dc:identifier>
	<dc:source xml:lang="en">World Conference on Governance and Social Sciences; Vol. 2 (2024); 82 - 92</dc:source>
	<dc:source>3026-7218</dc:source>
	<dc:source>10.31947/wcgss.v2i</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/wcgss/article/view/44277/12845</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 World Conference on Governance and Social Sciences</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>