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THE INFLUENCE OF THE MARKETING MIX ON CUSTOMER SATISFACTION AT KOPI KENANGAN RATU INDAH MALL, MAKASSAR

Management Dynamics Conference 8 · Vol. 8 No. 1 (2023) · pp. 255–265

Published
2023-06-22
Publisher
FPJM
Language
en

Abstract

Abstract The research was conducted to know the effect of the marketing mix on consumer satisfaction at the Kopi Kenangan Mall Ratu Indah Makassar Coffee Business. This is motivated by the increasingly competitive world market, making the business world, especially food and beverages, demand to be professional and to be able to respond to consumer needs. The solving method determines the number of samples by incidental random sampling. Then the analytical method used in this study is the research instrument test, multiple regression test, and classical assumption test. The results of this study indicate that the Variables Product, Price, Place, and Promotion have a positive and significant impact on increasing customer satisfaction at Kopi Kenangan Mall Ratu Indah Makassar. Meanwhile, physical evidence has no significant effect on customer satisfaction at Kopi Kenangan Mall Ratu Indah Makassar. Abstrak Penelitian dilakukan dengan tujuan untuk mengetahui pengaruh bauran pemasaran terhadap kepuasan konsumen pada Usaha Kopi Kenangan Mall Ratu Indah Makassar. Hal ini dilatarbelakangi oleh Pasar dunia yang semakin kompetitif, membuat dunia usaha khususnya makanan dan minumam dituntut untuk profesional, serta dapat menanggapi kebutuhan konsumen. Metode slovin merupakan metode yang digunakan untuk menentukan jumlah sampel dengan insidental random sampling. Kemudian metode analisis yang digunakan dalam penelitian ini adalah uji instrumen penelitian, uji regresi berganda uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa Variabel Product, Price, Place, Promotion memiliki pengaruh positif sekaligus signifikan terhadap peningkatan kepuasan pelanggan pada Kopi Kenangan Mall Ratu Indah Makassar. Sedangkan untuk bukti fisik tidak berpengaruh signifikan terhadap kepuasan pelanggan Kopi Kenangan Mall Ratu Indah Makassar.

Keywords

Collaboration network of the authors

18 authors · 27 co-authorship links

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  • Universitas Halu Oleo
  • Universitas Pahlawan Tuanku Tambusai
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
La Ode Muh. MagribiUniversitas Halu Oleo2
Ari SumantoroAffiliation unknown1
Safrudin SafrudinAffiliation unknown1
Andi Henni HandayaniAffiliation unknown1
Musran MunizuAffiliation unknown1
WahdaAffiliation unknown1
Fahruni KhaerunnisaAffiliation unknown1
Cepi PahleviAffiliation unknown1
Ibrahim Nurwardana IbrahimAffiliation unknown1
Fauzi R. RahimAffiliation unknown1
HerliansyahAffiliation unknown1
Armelia PermatasariAffiliation unknown1
Syahrir A. PasinringiAffiliation unknown1
Astuti AstutiUniversitas Pahlawan Tuanku Tambusai1
Syahril A. PainringiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/madic8/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">THE INFLUENCE OF THE MARKETING MIX ON CUSTOMER SATISFACTION AT KOPI KENANGAN RATU INDAH MALL, MAKASSAR</dc:title>
	<dc:creator xml:lang="en">Mulianti</dc:creator>
	<dc:creator xml:lang="en">Kadir, Abdul Rahman </dc:creator>
	<dc:creator xml:lang="en"> Sobarsyah, Muhammad</dc:creator>
	<dc:subject xml:lang="en">produk</dc:subject>
	<dc:subject xml:lang="en">harga tempat</dc:subject>
	<dc:subject xml:lang="en">promosi</dc:subject>
	<dc:subject xml:lang="en">kepuasan pelanggan</dc:subject>
	<dc:description xml:lang="en">Abstract
The research was conducted to know the effect of the marketing mix on consumer satisfaction at the Kopi Kenangan Mall Ratu Indah Makassar Coffee Business. This is motivated by the increasingly competitive world market, making the business world, especially food and beverages, demand to be professional and to be able to respond to consumer needs. The solving method determines the number of samples by incidental random sampling. Then the analytical method used in this study is the research instrument test, multiple regression test, and classical assumption test. The results of this study indicate that the Variables Product, Price, Place, and Promotion have a positive and significant impact on increasing customer satisfaction at Kopi Kenangan Mall Ratu Indah Makassar. Meanwhile, physical evidence has no significant effect on customer satisfaction at Kopi Kenangan Mall Ratu Indah Makassar.
Abstrak
Penelitian dilakukan dengan tujuan untuk mengetahui pengaruh bauran pemasaran terhadap kepuasan konsumen pada Usaha Kopi Kenangan Mall Ratu Indah Makassar. Hal ini dilatarbelakangi oleh Pasar dunia yang semakin kompetitif, membuat dunia usaha khususnya makanan dan minumam dituntut untuk profesional, serta dapat menanggapi kebutuhan konsumen. Metode slovin merupakan metode yang digunakan untuk menentukan jumlah sampel dengan insidental random sampling. Kemudian metode analisis yang digunakan dalam penelitian ini adalah uji instrumen penelitian, uji regresi berganda uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa Variabel Product, Price, Place, Promotion memiliki pengaruh positif sekaligus signifikan terhadap peningkatan kepuasan pelanggan pada Kopi Kenangan Mall Ratu Indah Makassar. Sedangkan untuk bukti fisik tidak berpengaruh signifikan terhadap kepuasan pelanggan Kopi Kenangan Mall Ratu Indah Makassar.</dc:description>
	<dc:publisher xml:lang="en">FPJM</dc:publisher>
	<dc:date>2023-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/madic8/article/view/25742</dc:identifier>
	<dc:source xml:lang="en">Management Dynamics Conference 8; Vol. 8 No. 1 (2023): MADIC ; 255-265</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/madic8/article/view/25742/10029</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Management Dynamics Conference 8</dc:rights>
</oai_dc:dc>