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Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar

Management Dynamics Conference 8 · Vol. 8 No. 1 (2023) · pp. 351–363

Published
2023-06-22
Publisher
FPJM
Language
en

Abstract

Abstract This research aims to determine the influence of Product Quality and Brand Image on thePurchasing Decision of Cappuccino Cof ee at Duajiwa Cof ee Makassar. The method used in this research is data analysis which includes validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using a questionnaire. The population in this research is all consumers of Duajiwa Cof ee who made purchases during the research period. The sample data consists of consumers who purchased Cappuccino Cof ee selected through an incidental method. The results of this research partially indicate that Product Quality and Brand Image each have a positive but not significant influence on the Purchasing Decision of Cappuccino Cof ee at Duajiwa Cof ee Makassar. The simultaneous results of the research show that Product Quality and Brand Image together have an insignificant influence on the Purchasing Decision of Cappuccino Cof ee at Duajiwa Cof ee Makassar. Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Brand Image terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar. Metode yang digunakan dalam penelitian ini adalah metode Metode analisis data yang digunakan adalah uji validitas dan uji reabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis dengan menggunakan Kuesioner. Populasi dalam penelitian ini adalah semua konsumen Duajiwa Coffee yang melakukan pembelian saat penelitian berlangsung. Data yang menjadi Sampel dalam penelitian ini adalah konsumen yang melakukan pembelian kopi cappuccino yang dipilih melalui metode Insidental. hasil penelitian ini secara parsial menunjukkan bahwa Kualitas Produk Dan Brand Image masing- masing memiliki pengaruh positif namun tidak signifikan terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar. Hasil penelitian secara simultan menunjukkan bahwa Kualitas Produk dan Brand Image secara Bersama-sama memiliki pengaruh tidak signifikan terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar

Keywords

Collaboration network of the authors

22 authors · 35 co-authorship links

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Co-authorOrganisationJoint articles
Maat PonoAffiliation unknown2
Hery KurniawanAffiliation unknown1
MistoAffiliation unknown1
M HidayatullahAffiliation unknown1
Dhany YuniatiAffiliation unknown1
Bayu Adrian victorinoAffiliation unknown1
Noor Khomsah KartikawatiAffiliation unknown1
Abdul Rahman KadirAffiliation unknown1
Andi Henni HandayaniAffiliation unknown1
M SobarsyahAffiliation unknown1
HerlianaAffiliation unknown1
WahdaAffiliation unknown1
AR HidayatAffiliation unknown1
Nurdin BrasitAffiliation unknown1
Leonard SilitongaAffiliation unknown1
Osman LewangkaAffiliation unknown1
Inul fit surya InulAffiliation unknown1
Sriwanda KamalAffiliation unknown1
Rizki Muthia PulubuhuAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/madic8/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar</dc:title>
	<dc:creator xml:lang="en">Rizka, Alifqa </dc:creator>
	<dc:creator xml:lang="en">Sumardi</dc:creator>
	<dc:creator xml:lang="en">Munizu, Musran </dc:creator>
	<dc:subject xml:lang="en">Kualitas Produk</dc:subject>
	<dc:subject xml:lang="en">Brand Image</dc:subject>
	<dc:subject xml:lang="en">Keputusan Pembelian</dc:subject>
	<dc:description xml:lang="en">Abstract 
This research aims to determine the influence of Product Quality and Brand Image on thePurchasing Decision of Cappuccino Cof ee at Duajiwa Cof ee Makassar. The method used in this research is data analysis which includes validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using a questionnaire. The population in this research is all consumers of Duajiwa Cof ee who made purchases during the research period. The sample data consists of consumers who purchased Cappuccino Cof ee selected through an incidental method. The results of this research partially indicate that Product Quality and Brand Image each have a positive but not significant influence on the Purchasing Decision of Cappuccino Cof ee at Duajiwa Cof ee Makassar. The simultaneous results of the research show that Product Quality and Brand Image together have an insignificant influence on the Purchasing Decision of Cappuccino Cof ee at Duajiwa Cof ee Makassar.
Abstrak
Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Brand Image terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar. Metode yang digunakan dalam penelitian ini adalah metode Metode analisis data yang digunakan adalah uji validitas dan uji reabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis dengan menggunakan Kuesioner. Populasi dalam penelitian ini adalah semua konsumen Duajiwa Coffee yang melakukan pembelian saat penelitian berlangsung. Data yang menjadi Sampel dalam penelitian ini adalah konsumen yang melakukan pembelian  kopi cappuccino yang dipilih melalui metode Insidental. hasil penelitian ini secara parsial menunjukkan bahwa Kualitas Produk Dan Brand Image masing- masing memiliki pengaruh positif namun tidak signifikan terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar. Hasil penelitian secara simultan menunjukkan bahwa Kualitas Produk dan Brand Image secara Bersama-sama memiliki pengaruh tidak signifikan terhadap Keputusan Pembelian Kopi Cappuccino Di Duajiwa Coffee Makassar</dc:description>
	<dc:publisher xml:lang="en">FPJM</dc:publisher>
	<dc:date>2023-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/madic8/article/view/25791</dc:identifier>
	<dc:source xml:lang="en">Management Dynamics Conference 8; Vol. 8 No. 1 (2023): MADIC ; 351-363</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/madic8/article/view/25791/10045</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Management Dynamics Conference 8</dc:rights>
</oai_dc:dc>