Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian.

Pratiwi, Fasya Winanda; Aang Curatman; Agustina

Prosiding

Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian.

Management Dynamics Conference 8 · Vol. 8 No. 1 (2023)

Published: 2023-08-28
Publisher: FPJM
Language: en

Abstract

Abstract The primary objective of this research is to comprehensively investigate the impact of online customer reviews and customer ratings on the intricate process of consumer purchasing decisions, specifically within the context of Bima Petshop Cirebon's operations on the Shopee platform. Employing a quantitative research approach, the study delves into the intricate interplay between online customer feedback and the decision-making tendencies of consumers. The researcher adopts a non-probability sampling technique, yielding a substantial sample size of 100 respondents, chosen meticulously to represent the target population. The collection of data is achieved through a thoughtfully designed questionnaire, allowing for a systematic extraction of relevant insights. Employing a robust multiple linear regression analysis, the data is meticulously examined, ultimately revealing a significant and positive correlation between online customer reviews, customer ratings, and the pivotal choices consumers make when engaging with the Bima Petshop Cirebon's offerings on the Shopee platform. Keywords: online customer review, online customer rating, purchase decision Abstrak Tujuan utama dari penelitian ini adalah untuk menyelidiki secara komprehensif dampak dari ulasan pelanggan online dan peringkat pelanggan terhadap proses keputusan pembelian konsumen yang rumit, khususnya dalam konteks operasi Bima Petshop Cirebon di platform Shopee. Dengan menggunakan pendekatan penelitian kuantitatif, penelitian ini mempelajari interaksi yang rumit antara umpan balik pelanggan online dan kecenderungan pengambilan keputusan konsumen. Peneliti mengadopsi teknik pengambilan sampel non-probabilitas, menghasilkan jumlah sampel yang cukup besar yaitu 100 responden, yang dipilih secara cermat untuk mewakili populasi target. Pengumpulan data dilakukan melalui kuesioner yang dirancang dengan cermat, sehingga memungkinkan ekstraksi wawasan yang relevan secara sistematis. Dengan menggunakan analisis regresi linier berganda yang kuat, data diperiksa dengan cermat, yang pada akhirnya mengungkapkan korelasi yang signifikan dan positif antara ulasan pelanggan online, peringkat pelanggan, dan pilihan penting yang dibuat konsumen saat terlibat dengan penawaran Bima Petshop Cirebon di platform Shopee. Kata Kunci: online customer review, online customer rating, keputusan pembelian

Keywords

Collaboration network of the authors

8 authors · 18 co-authorship links

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Universitas Halu Oleo
Affiliation unknown

Different organisations
Same organisation
Affiliation unknown
Thicker line = more joint articles · bigger circle = more articles

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Co-author	Organisation	Joint articles
Tresjia Corina Rakian	Universitas Halu Oleo	1
GUSTI AYU KADE SUTARIATI	Affiliation unknown	1
NOVITA SOPACUA	Affiliation unknown	1
LA MUDI -	Affiliation unknown	1
MUBAYYINUL HAQ	Affiliation unknown	1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/madic8/oai, first harvested 2 Nov 2026, last seen 2 Nov 2026.

Original metadata (oai_dc)

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	<dc:title xml:lang="en">Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian.</dc:title>
	<dc:creator xml:lang="en">Pratiwi, Fasya Winanda </dc:creator>
	<dc:creator xml:lang="en">Aang Curatman</dc:creator>
	<dc:creator xml:lang="en">Agustina</dc:creator>
	<dc:subject xml:lang="en">online customer review</dc:subject>
	<dc:subject xml:lang="en">online customer rating</dc:subject>
	<dc:subject xml:lang="en">keputusan pembelian</dc:subject>
	<dc:subject xml:lang="en">purchase decision</dc:subject>
	<dc:description xml:lang="en">Abstract
The primary objective of this research is to comprehensively investigate the impact of online customer reviews and customer ratings on the intricate process of consumer purchasing decisions, specifically within the context of Bima Petshop Cirebon's operations on the Shopee platform. Employing a quantitative research approach, the study delves into the intricate interplay between online customer feedback and the decision-making tendencies of consumers. The researcher adopts a non-probability sampling technique, yielding a substantial sample size of 100 respondents, chosen meticulously to represent the target population. The collection of data is achieved through a thoughtfully designed questionnaire, allowing for a systematic extraction of relevant insights. Employing a robust multiple linear regression analysis, the data is meticulously examined, ultimately revealing a significant and positive correlation between online customer reviews, customer ratings, and the pivotal choices consumers make when engaging with the Bima Petshop Cirebon's offerings on the Shopee platform.
Keywords: online customer review, online customer rating, purchase decision
Abstrak
Tujuan utama dari penelitian ini adalah untuk menyelidiki secara komprehensif dampak dari ulasan pelanggan online dan peringkat pelanggan terhadap proses keputusan pembelian konsumen yang rumit, khususnya dalam konteks operasi Bima Petshop Cirebon di platform Shopee. Dengan menggunakan pendekatan penelitian kuantitatif, penelitian ini mempelajari interaksi yang rumit antara umpan balik pelanggan online dan kecenderungan pengambilan keputusan konsumen. Peneliti mengadopsi teknik pengambilan sampel non-probabilitas, menghasilkan jumlah sampel yang cukup besar yaitu 100 responden, yang dipilih secara cermat untuk mewakili populasi target. Pengumpulan data dilakukan melalui kuesioner yang dirancang dengan cermat, sehingga memungkinkan ekstraksi wawasan yang relevan secara sistematis. Dengan menggunakan analisis regresi linier berganda yang kuat, data diperiksa dengan cermat, yang pada akhirnya mengungkapkan korelasi yang signifikan dan positif antara ulasan pelanggan online, peringkat pelanggan, dan pilihan penting yang dibuat konsumen saat terlibat dengan penawaran Bima Petshop Cirebon di platform Shopee.
Kata Kunci: online customer review, online customer rating, keputusan pembelian</dc:description>
	<dc:publisher xml:lang="en">FPJM</dc:publisher>
	<dc:date>2023-08-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/madic8/article/view/26035</dc:identifier>
	<dc:source xml:lang="en">Management Dynamics Conference 8; Vol. 8 No. 1 (2023): MADIC </dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/madic8/article/view/26035/10245</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Management Dynamics Conference 8</dc:rights>
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